“The Entrepreneurial Mythology and how we built a multinational Group

without it!” Odysseas Ntotsikas, Founder & MD

Be the best in Connecting Brands to Consumers in Emerging Markets!

Selling Marketing Shovels & Picks to the Gold Miners in Emerging Markets

Digital Advertising Value Chain

Consumer Touchpoint Enabler Agency Advertiser

100% 15% - 35% 10% - 30% 75% - 45%

#1 “VC Money”

#2 “B2C”

#3 “Go Global”

#4

“Innovation =

revolution”

#5

“Innovation =

technology”

#6 “Who Wants to be Millionaire?”

#7 “Focus”

#8 “Battleground”

#9 “Work-Life Balance”

#10 “Gurus”

odysseasn@thinkdigitalgroup.net