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IGNITIONONE  

LUNCH  &  LEARN  

DIGITAL  STORYTELLING  

THURSDAY,  APRIL  24TH      

KEVIN  VAN  DEN  BOSCH  

The Dora Express: How did the train catch steam?

@Igni&onone  #IgniteLunch  

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THE ORIGIN

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3 KEY ELEMENTS

CONFLICT

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3 KEY ELEMENTS

ACTION

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3 KEY ELEMENTS

RESOLUTION

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TAKE HIS WORD FOR IT

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THE 3 ELEMENTS IN MOTION

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CONFLICT

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ACTION

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RESOLUTION

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THE END?

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THE TRUE SUCCESS?

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THE BASICS

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DIGITAL?

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IT’S NOT ABOUT THE MEDIUM/CHANNEL

GIRL  

7  YEARS  OLD  

ADVENTUROUS  

LOVES  TRAVEL  &  ANIMALS  

NEEDS  TO  GET  FROM  A  TO  B  

 

MONKEY  

AGE  UNKNOWN  

INQUISITIVE  &  CURIOUS  

LOVES  BOOTS  &  OUTDOORS  

ACCOMPANIES  A  PERSON  

 

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THE PERSON DRIVES THE MESSAGE

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ADAPTIVE MARKETING

“DISCOVER    

THE  DORA  EXPRESS’  

GREAT  PRICES  

 TO  GET  FROM  A  TO  B!  

20%  OFF    IF  YOU  BOOK  NOW!”  

“LOOKING  FOR  

 THE  MOST  FUN,  ADVENTUROUS  

 WAY  TO  TRAVEL  TO  B?  

THE  DORA  EXPRESS  IS  YOUR  WAY  

TO  GO  AND  RELEASE  SOME  STEAM!  

 

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QUESTIONS?