INTERNSHIP GOALS SUMMER 2014
Ø Clearly communicate with co-‐workers, clients, and contacts
Communicating with co-‐workers, clients, and contacts has consisted of both digital communications through e-‐mails and aim messenger and face-‐to-‐face interactions such as attending events like Dunkel Dare at Frankford Hall and Support our Schools at Jones restaurant. Other forms of communication included how to write an ask letter for The Sheppard and a pitch e-‐mail for Mad Delicious.
Ø Learn how to better identify sources and develop stronger research skills After studying and reading Philadelphia media outlets I began to identify who the influencers are in terms of writers, editors, producers, ect. I also updated and revised the Philly Critic Packet, which exposed me to important contacts for each Philly outlet.
Ø Finish tasks in a timely manner Improving my research skills on search engines such as Google and learning keyboard shortcuts on Excel reduced the amount of time needed to complete each task. I also learned how to use the advanced search feature in Cision. This allowed me to customize contact lists and easily export and reformat in Excel or Google Docs.
Ø Stay in the News: Continuously stay updated on Philadelphia client news, events, features
Staying up to date is imperative because it is our goal to show clients their feature/segment before they see it themselves. For example: sending a link to a client, clipping the article using the Paparazzi program, or updating a status regularly.
Ø Learn language/style of media alerts and correctly start and finish an alert
I drafted and completed several media alerts for: Granite Hill’s Local Craft Beer Tasting, Granite Hill’s Dinner Series Clambake, Cook with Your Kids, and Khe-‐Yo’s launch of lunch.
Ø Improve upon my social media skills such as taking appealing pictures, captivating the target audience, and posting thoughtful messages/captions
In addition to following all social media accounts for The Door I utilized a Twitter list to follow clients such as Spike Mendelsohn (@chefspike) & Vernick Food & Drink (@vernickphilly) and Philadelphia outlets like Eater Philly, Zagat Philly, PhillyMag, Foobooz, Uwishuny, Philly.com and more. I also worked on a social media outline for The Sheppard and discovered TweetDeck is a stronger platform compared to Hootsuite when scheduling posts with pictures attached.
Ø Gain an understanding of partner relations such as how to sustain an image, showcase talents, build relationships, and market excitement
In order to meet client expectations I often performed background research before I created a document or provided contact lists. For Mad Delicious I drafted the first version of their press release after reviewing a sample of their cookbook. I also tried to establish connections for cookbook author, Keith Schroeder, in Atlanta by identifying the top Atlanta outlets to pitch the press release to.
Ø Make the most out of my experience by asking questions and getting acquainted with employees working in different positions throughout The Door
In addition to working with Caroline, I established a relationship with Addie and worked with her on a weekly basis to discuss questions and company procedures. I also traveled into the New York office to meet each employee and witness the office culture of The Door. In New York I was able to interact with both interns and employees who shared their knowledge and explained their role at The Door.
Ø Come to work each day with new ideas and ready to assist in client-‐related activities
Each day I worked for The Door I came willing to complete any task. Although the first draft often required revisions, I worked toward perfecting the final draft and submitting work I was proud of. Completed Tasks: Cision:
-‐ Access and Navigate Cision Program
Press Release: -‐ Write/Draft Press Release for Cooking Light’s Mad Delicious (Oversee revision
process) Calendar Listings:
-‐ Learn & Post Calendar Listings: PhillytoDo, Eventful, Philly Fun Guide, Drink Philly, Philadelphia Magazine, Yelp Philadelphia June: (Stephen Starr Events & Catering) Father’s Day Brunch at Philadelphia Art Museum’s Granite Hill July: (Stephen Starr Events & Catering) Beer Garden Events
Research:
-‐ Research and document all artists/bands playing from Rachel Ray’s Feedback Festival
-‐ Research Science Centers for Mad Delicious –to pitch an appearance for a Cooking demo
-‐ Outlet Research Rats Sculpture Garden NJ -‐ Find Agent Contacts for Made in America Artists and Bands/Artists Coming to
Philadelphia using whorepresents.com Media Lists/Contacts:
-‐ Science Outlets for Mad Delicious (Inspiration from Bill Nye & Alton Brown) -‐ Cava Mezze Grill (Research & Contacts related to their customer loyalty App
program) -‐ Add, Edit, Revise The Sheppard List -‐ “Top 10” Mom Blogs List -‐ Mad Delicious Atlanta Contacts –Atlanta Press (Google Doc.) -‐ Rachael Ray Nutrish Line Contacts -‐ Wedding blogger List (w/Updated Events Tab) -‐ Create/Design a Master TV Business List -‐ Clean up & add to Piano Guys Contacts (Broadcast, Print, Online, & Radio) for
Upcoming Tour Media Alerts:
-‐ Granite Hill’s Beer Garden Events -‐ Update Media Alert for Starr Restaurants Maddox BBQ Competition -‐ Granite Hill’s Dinner Series Clambake -‐ Khe-‐Yo’s Launch of Lunch -‐ Art Splash’s Cook with your Kids
Social Media:
-‐ How to take pictures of food for social media platforms -‐ Draft Tweets for The Sheppard (Twitter Account @JMorrisShepaprd)
Clip Articles:
-‐ Clip Articles to send to Clients (Ex. Metro: Support our Schools Event at Jones) Press Schedule:
-‐ Type Press Schedule for Cava Biz
Press Status: -‐ Write & Update Press Status for The Sheppard
Pitch E-‐mail/Ask Letter:
-‐ Write a Pitch E-‐mail for Mad Delicious -‐ Set tone for The Sheppard ask letter
Write-‐Ups:
-‐ Write Up Paragraph (Accolade for Stephen Starr, Philanthropist of the Year) Other:
-‐ Food Holidays List for The Sheppard -‐ Update & Revise Philly Critic Packet
Call Sheet:
-‐ Work on the Call Sheet draft for Jennifer Sokoloff, Vernick Pastry Chef, for Good Day Philadelphia
Outside the Office:
-‐ Attend Dunkel Dare at Frankford Hall (Buy & Donate Supplies for Support our Schools)
-‐ Support our Schools gathering at Jones (STARR Restaurant earned the most) to mark over $100,000 raised
-‐ Dinner at Vernick -‐ Deliver Food from client All’onda to Time Out NY for photo shoot