The Cult of...
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In love with the idea of innovaGon
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The bedroom inventor toiling away
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We look up to innovators
h,p://www.flickr.com/photos/nobihaya/1746276415/sizes/o/in/set-‐72157602694497490/
InnovaGon saves businesses
h,p://www.flickr.com/photos/artysmokes/3566452847/sizes/o/
InnovaGon makes people rich
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InnovaGon will save
us from environmental catastrophe
h,p://www.flickr.com/photos/jadeb/295237142/sizes/o/
Humans are lazy
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Companies pursue a strategy
of innovaGon
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And result in
“The Office of the Future”
InnovaGon isn’t a strategy
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h,p://www.flickr.com/photos/jp_reyes/3208760018/sizes/l/
Underpants gnomes
?
Make money
innovate
Companies are terrible at innovaGng
h,p://www.flickr.com/photos/louisabate/4263843659/sizes/o/
Even Google struggles to innovate
h,p://www.flickr.com/photos/mwichary/2198366809/sizes/o/h,p://www.flickr.com/photos/mindscape/168397120/sizes/o/
RouGne gets in the way
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Difficult to innovate to a deadline
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Companies sGll persist with this myth
The true face of innovaGon
True innovaGon happens here
h,p://www.flickr.com/photos/mwichary/2198366809/sizes/o/h,p://www.flickr.com/photos/jeanbapGsteparis/3436614852/sizes/o/
What about companies like Apple?
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The iPod wasn’t the first
MP3 player
The iPhone wasn't the first
touch screen phone
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Dyson didn’t create the first
bag-‐less vacuum
h,p://www.flickr.com/photos/agenturblog/3152756887/sizes/o/
Windows wasn’t the first GUI
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Successful products are rarely
the result of innovaGon
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h,p://www.flickr.com/photos/lyza/276990225/sizes/o/
People don’t want innovaGon
they come through constant reinvenGon
h,p://www.flickr.com/photos/shio/541563057/sizes/o/in/set-‐72157600340697465/
WaiGng for the technology to mature,
then doing something useful with it
h,p://www.flickr.com/photos/paulm/1584418819/sizes/o/
InnovaGon is a facilitator
It’s the power of design which adds value
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@clearleg@andybudd
@dconstruct
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