The Changing Art of Corporate RelationsMore Partnership…Less Tin Cup
July 16, 2012
AICADDevelopment
DirectorsGathering
Daryl WeinertAVP for Research
Who is Daryl?
The Evolution at Michigan
• Nov. 1999, I arrive as Director, Corporate Relations at the College of Engineering
• Jan. 2000, Establish Engineering Corporate Relations Board (Research, Professional Development, Recruiting, Licensing)
• Jan. 2002, Reporting Lines for Corporate Relations are Expanded Dual Report: Assoc. Dean Research; Exec. Director Development
• Oct. 2006, Government Relations is Added Sr. Director, Corporate & Government Relations
• Jan. 2006, Advanced Planning Group Report (OUD)
• May 2007, Advancing Innovation Committee Report (OVPR)
• Dec. 2007, Business Engagement Center Established
Context & Observations
• I’m Really Worried that my Experience at Michigan isn’t Fully Relevant for AICAD Institutions…if my presentation sucks, you can blame Karen
• In General, Corporate Philanthropy is on a Downward Trajectory
• Industry Research is an Opportunity• It Affects Federally Funded Research• The University has a Bunch More to Offer…• Companies Prefer a Single Point of Contact…and a
Customer Service Mentality• Regional Economic Development is a Growing
Priority• Our Experience Shows…by Focusing on the Whole
Relationship, Philanthropy Improves• Personalities Matter…ALOT• Leadership Support Matters…ALOT
A New Model…the BEC
• Integrate university functions to fundamentally improve partnerships with industry
• Connect industry needs with university assets
• Promote economic development
• Maximize engagement…on all levels
What This Really Means
A Single Interface to Assist Companies With:• Student Recruiting• Joint Research Projects• Student Design Projects/Team Projects• Technology Utilization/Commercialization • Faculty Consulting• Professional Development(short courses, distance learning, special programs)• Utilizing Lab Space/Facilities• Speaking Opportunities• Advisory Board Participation • Vendor Relationships• Strategic Philanthropy
A Matrix of Connections
1,248 Companies
32 Community
Organizations
41 U-M Units
BEC Relationship
Managers
Other Enhancements
• BEC Co-located with Office of Technology Transfer• Reduced Indirect Cost Rate for Industrial Research• Cost-Sharing for Industrial Research• Streamlined Contracting Process• Higher Profile for Industry Research• Revisions to Technology Transfer Policies• Enhanced Focus on Small Companies• On-line Comprehensive “Expertise Database”• On-line Comprehensive “Facilities Database”• Improved Communications…
Tools for Business
Metrics
• Revenue Research Philanthropy Tech Transfer Fees Professional Dev Misc.
• Recruiting• Interaction Data• PR• Advisory Boards• Vendor Data