The ‘cause’ I have decided to do a poster about is overall fitness and wellness in America
My currently planned public location is the university mall
Mostly foot traffic A LOT of college students and young adults Also frequent families Generally low volume traffic, but constant rate Very close to GMU, Robinson HS, and local neighborhoods
About my location, university mall
Focus on health Focus on the health of grown ups (18~20+) NOT CHILDREN Comparative and critical to the rest of the world Guilt centric I want the viewer to go and work to improve their physical
health/strength Also give viewer a sense of respect/awe/wonder for nature
Behind my design: the idea
Very bold color choice to stand out and grab passer’s attention
Somewhat directed path of vision/reading Relatively common size poster ~15 x ~20 Balance between text and images Center text should stand out but not be first
thing to see The human should not be interesting to look at,
each of the animals should be competing for the viewers attention
Behind my design, the poster
Focus on one animal Use a more relative comparison Change message/goal from physical self
improvement to lifestyle improvement/change Changing tone from serious to mocking/funny Using a more focused palette of colors
Things I’m already considering changing