The Care and Feeding of Product Listing Ads (PLAs)
Dana ToddSVP Global Marketing@danatodd @performics
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Building a Nurturing Home
Feeding the Beast
Teaching New Tricks
Agenda@danatodd @performics
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Building a Nurturing Home
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Right team
Merchandising strategy
Integrated tactics
Technology
Attention to detail
Key Ingredients
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Feeding the Beast
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A clean feed is a healthy feed!
Nutritional data supplements
Image is everything
What are you testing?
Optimize, spot check
Check business rules
Daily Checklist
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Teaching New Tricks
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Recycle
Mobile is key
Local
Showrooming
Next generation
Maximizing the Opportunity
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Follow me on Twitter! @danatodd
Thank You