What is Content Marketing?
Companies are transformed into media publishers, creating and sharing news, videos, white-papers, ebooks, infographics, case studies, how-to guides, Q&A, photos, etc, to make their clients
“wiser” and inform them on how and why use their products, without trying to directly sell them.
We are moving from advertising to storytelling. Instead of saying “Visit our Gym” we are writing an article about “How to Maximize your visit to the Gym”. Customers are asked to engage whether that this engagement comes from a simple comment to a total change in their
way of life and product usage.
But when did this “content marketing” thing start? Is this trendy and catchy term new, or is it something older? Do new media win over
“traditional” ones?
est: 1895
The Furrow of John Deere, was the first Content Marketing case, making farmers more productive!
But the catch is here: Can we figure out whether old Content Marketing cases where more effective, or the Content Marketing time
is... Now, in the New Media Age?
When trying to find out the top content marketing case ever, there is no reason to look in the Social Media Era.
Even before such powerful channels, we have a clear winner.
1 love peace and...
Some time ago there was a person that had an idea to connect all people under one service that would make them happy.
And Content Marketing has the same targets historically:
Creating useful, relevant stories that add value to customers and engage
them end to end.