THE CHALLENGE
HOMELESSNESS THE BIG SOCIETY
SOCIAL ENTERPRISE
800,000 ‐1 Million
people in the
UK.
•62,000 in UK•Average employment 12 people•Small scale•Small impact
1. BIG PROBLEM
3. SMALL IMPACT
2. BIG ASPIRATION
CREATE•2,400 people into work•£62m saved•£16.4m profit•Every year by year five.
4. SCALE & SOLUTION
•Social Enterprise Support•Big Society Bank•Welfare to Work
A DIFFERENT PERSPECTIVE
For years, in the voluntary sector, we have sought to support people who have been homeless back into
work. Often we have thought that, like the road runner, if we just tried harder we would get a better outcome.
We need to do things differently.
"The definition of insanity is doing the same thing over and over again and
expecting different results".
Albert Einstein
THE (his)STORY
MISSION
Passion ‐
what we believe“We believe that when people don’t have jobs, that reality harms them and
damages society…
Mission ‐
what we are going to do about it…so we will build strong commercial businesses, challenge the causes and
consequences of worklessness and create job ready people”
Values ‐
how we are going to do itDignity through work . Outcomes not intentions . Results through
partnership .
Pioneering enterprise . Create a trusted brand
Hallmarks
–
our passion everydayExcellence . Enterprise . Education . Employment . Enjoyment
HALLMARKSOk…
so these are not that rules, but they are the things we tell each other as a team day by day and we
think that makes a difference…
Excellence“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
Aristotle (384 BC –
322 BC)
Enterprise“Entrepreneurs are risk takers, willing to roll the dice with their money or reputations on the line in
support of an idea or enterprise.”
Victoria Claflin Woodhull (1838 –
1927)
Education“Education is what remains after one has forgotten everything he learned in school.”Albert Einstein (1879‐1955)
Employment “The crowning fortune of a man is to be born to some pursuit which finds him employment and
happiness, whether it be to make baskets, or broad swords, or canals, or statues, or songs”Ralph Waldo Emerson (1803‐1882)
Enjoyment“Believe me! The secret of reaping the greatest fruitfulness and the greatest enjoyment from life is to
live dangerously!”
Friedrich Nietzsche (1844‐1900)
THE CREATE JOURNEY
No Job ‐
No Home
Sustainable Job – Secure Home
A uniquely managed work environment.
Providing the structure and
demands of a business,
combined with effective
support and training.
CREATE MODEL
In order to deliver our mission we have developed an integrated model, based on operating a uniquely
managed work environment.
The CREATE model is one where good food and people matter. Therefore first we develop a strong profitable business platform; this is where good food matters.
Warehouse+
Logistics
ProductionKitchen Restaurant Bistro Tea Room
CREATE Businesses
CREATE Logistics
CREATE Businesses
CREATE Food
foodbycreate.co.uk
CREATE Businesses
CREATE Bistro
CREATE Businesses
CREATE Fine Dining
CREATE MODEL
Secondly
we overlay that business with training; this is the place where people matter.
Through this integrated social enterprise model we have a business platform and a training platform
that directly mirror each other and deliver against our business
goals and our social objectives.
Warehouse+
Logistics
ProductionKitchen Restaurant Bistro Tea Room
6 Academy Trainees
6 AcademyTrainees
14 AcademyTrainees
6 Academy Trainees
6 Academy
Trainees
CREATE Academy
THE LEARNING
STEPUP VOLUNTEERS
STAFFTRAINEES
The greatest barrier to getting a job is not having a jobBusinesses employ people, charities support peopleThe habit of work is ‘caught’ and not ‘taught’
THE JOB JOURNEY
In order for the CREATE model to deliver effective work outcomes
we need a solidpipeline to be in place. This pipeline has a number of skilled support agencies referring
people into the
programme. A solid business platform to train and skill people. A number of employers to take people into work.
Referring agencies
MainstreamemployersCREATE
CREATE TODAY
Bradford
Wakefield
Birmingham
Manchester
Sunderland
Liverpool
Leeds
Doncaster
HEAD OFFICE
ST. TY COB
THE PEOPLE