CODE 808: Hawaii’s LifeStyle

CODE 808:CODE 808: HAWAII’S LifeStyleHAWAII’S LifeStyle

Jump to Jump to GreatnessGreatness!!

Hawaiian Hawaiian Coffee ShopCoffee Shop

The PosterThe Poster

TargetTarget

The Solution

A TargetA Target

Keep it Keep it simplesimple

Coffee MenusCoffee Menus

Blue Hawaii Lifestyle Vision““To To establishestablish Blue Blue Hawaii LifeStyle as Hawaii LifeStyle as the globally the globally recognized recognized representativesrepresentatives of of

the the healthyhealthy, ,

activeactive and and

sustainable lifestyle sustainable lifestyle

of of HawaiiHawaii.”.”

Customers Loyalty

UniquenessUniqueness of Blue Hawaii of Blue Hawaii LifeStyleLifeStyle

Great Great qualityquality productsproducts

The Human TargetAsian Asian ladiesladies 30 to 45 years30 to 45 years

New New

customers!customers!

The UniquenessIngredientsIngredients of of the the productsproducts

Simple is Simple is GoodGood

The DifferentialLaunchingLaunching of of

The The PosterPoster…. ….

An EventAn Event

OutcomesThe Appeal

The SurveyThe People

The Poster

Mahalo!

Brought to you byBrought to you by

YoshikoYoshikoJayJayJieunJieun

ChifumiChifumiClaudiaClaudia

IsabelaIsabelaThe 1The 1stst BEP Class of 2011 BEP Class of 2011

For your time!