THE AUTOMOBILEINDUSTRY IS A UNIVERSETHAT REINVENTS ITSELFIn recent years the automotive industry is facing substantial changes. This is regardless of the actor in the ecosystem. This revolution affronts all areas and tends to define a continuity of connected services throughout the use of several means of transportation.
PROJECTION
FEED BACK
REALISATION
PROJECTION
REALISATION
FEED BACK
Preparation phase for pedestrian /client / owner
Driving phase and use of services that are either connected or not to the vehicle’s sensors:
After driving at the downstream phase for the analytical results and the share on social networking sites
Choice of services related to mobility(insurance, leasing, equipment ...)
Multimedia (Web radio, movies, musics …)
Synthesis of the path (behavioral synthesis, eco-driving ...)
Planning tools for his travel(booking, trip preparation, location ...)
Means of communication(Mobile, mail, SMS, chat …)
Feedback of the driver on the quality of services(Client services, like, scoring ...)
Checking the condition of the vehicle (availability, diagnostic, maintenance ...)
Location-based services (parking, commercial offers, infotainment ...)
Experience sharing (Comments, share, blog ...)
Real-time services(behavioral analysis, traffic, Ecall, Bcall ...)
Brand contacting(complaint, application for membership ...)
THE TECHNOLOGICAL REVOLUTION
CONNECTIVITY
SELF-DRIVING CARS
CAR-DATA USAGE
NEW MOBILE SERVICES
STANDARDIZATION OF TECHNOLOGIES
Les évolutions des usages
CHANGINGHABITS
MORE MOBILE SERVICES
DRIVER ASSISTANCE
SHARED VEHICLES
WORLD OF MOBILITY
Les évolutions des usages
THE INFRASTRUCTURE AND THE URBANIZATION
ALTERNATING TRAFFIC
CLEAN CITY
CONNECTED PARKINGAREAS
ENERGY SPOTS
MOBILITY CENTERS (COMMUNITY)
Les évolutions des usages
STRUCTURAL CHANGESOF THE MARKET
DIGITALIZATION OF THE POINTS OF SALE
DISINTERMEDIATION
COMMODITIZATION
BIRTH OF NEW GIANTS, MONOPOLIES
IN THIS CONTEXT ICODRIVE OFFERS INNOVATIVE SOLUTIONS,RELEVANT AND PRAGMATIC RESPONSES THAT ARE IN LINE WITH THE REALITIES OF OUR CUSTOMERS
Jérôme Ravet Tordjman Strategy / marketing and communication
Simon Gineys Automotive expert & conception
WHO ARE WE ?
OUR PARTNERS
Aymeric RavetDesign & development
OUR ACTIVITIES
MARKET WATCH & THINK TANK
POSITIONING STUDY AND ADVISORY SERVICES
BEHAVIORAL ANALYSIS
OF DRIVERS
NEW MOBILE SERVICES AND COMMUNITY WEBSITES
ECO-RESPONSIBILITY
EVENTS
?
MARKET WATCH& THINK TANK
Smart Moves is a « Think Tank » attended by professionals of connected mobility, M2M, telematics, who are willing to discuss the future of mobility. This sharing space is dedicated to reflection, regardless of the current trends or hierarchical relations. Real brainstorming sessions with experts in their field, such exchanges make it possible to develop an opinion on this topic and to influence developments in the mobility of tomorrow.
Each session gives rise to a “position paper” broadcasted by the members of the Think Tank. The club is governed by the rule of Chatham House, which requires that one never mention the name of a member, nor the statements that has been said, in order to ensure freedom of tone and expression for everyone. The integration in Smart Moves is only possible by co-optation.
BEHAVIORALANALYSIS OF DRIVERS
We made a first proposal of behavioral analysis for AXA, the AXA Drive in partnership with LIVIC. This was done on several test vehicles equipped with an OBDII box and a smartphone.
2012
Our model has evolved by incorporating new ways of connection that comes from car manufacturers (Kuantic boxes, Dunasys, ELM327, Mobile Device…) and by using new sensors of vehicles.
2014
FINALLY WE CARRIED OUT IN 2014 A PROTOTYPE OF COMPLEX BEHAVIORAL ANALYSIS IN PARTNERSHIP WITH PSA.
BEHAVIORALANALYSIS OF DRIVERS
ICODRIVE PROPOSE MANY WAYS TO RECOVER CARS’ DATA
SENSORS
CANOBDII
AUTOMAKERCLOUD
MOBILE SIM CARD 3G/4G
A SMART ANALYSIS MODULE ABLE TO IDENTIFY A DRIVING SCENARIO, LOCALISE IT AND PROVIDE SCORING
CARDATA CLOUD
CAR LOCALISATION
SCENARIO RECOGNITION SCENARIO RECOGNITION
TURN IN A JUNCTION DRIVING ON A STRAIGHT ROAD
SCORING TURN SCORING STRAIGHT ROAD
SPEED SENSOR
BRAKES SENSORS
INDICATOR
STEERING WHEEL
G-FORCE 3D
ACCELERATION
SPEED
BRAKES
TURN
STEERING WHEEL +
G FORCE
STEERING WHEEL -
ACCELERATION + ACCELERATION =
STEERING WHEEL =
OUR MODEL IS BASED ON A MULTI-LEVEL ANALYSIS
- LOCALISATION- SEQUENCE- STEPS- DESCRIPTORS
SEQUENCE
STEP
DESCRIPTOR
NEW ICODRIVE MOBILE SERVICES & COMMUNITY WEBSITES DEVELOPED WITH MARKET LEADERS
ICODRIVE ALSO OFFERS INNOVATIVE SOLUTIONS AND MULTI-SEGMENT
EDUCATIONAL SOLUTION FOR AN APPROPRIATE
DRIVING (PSA)
COMMUNITY WEB SOLUTION FOR HIGH CLASS CUSTOMERS
PERFORMANCE ANALYSIS GENTLEMAN
DRIVERS
HIGH-ENDTRIPS
REGULARITY RALLIES FOR CLASSIC CARS
STORY TELLING ROADTRIPS
NEW ICODRIVE MOBILE SERVICES & COMMUNITY WEBSITES DEVELOPED WITH MARKET LEADERS
ICODRIVE ALSO OFFERS INNOVATIVE SOLUTIONS AND MULTI-SEGMENT
ECO-RESPONSIBILITY
CAR MAINTENANCE
VEHICLEEXPERTISE
CARSENSORS
ANTICIPATION
Proactive Eco-driving module is connected to an accurate mapping tool (Here). The application is able to realise an anticipated dynamic analysis.
The real time eco driving analysis provide a scoring of the driver performance. Based on this scoring the application can propose advises.
Driver education, how to use his car with information, technical files, ...
Maintenance check up application
AN
ALY
TIC
AL
PAS
SIV
EP
RO
AC
TIV
E
DIGITALTRANSFORMATION PROJECTS
We perform with clients who consult us a marketing study on the values of their brand, their customers, messages, story telling (Lifestyle), multi-channel positioning…
Then we formalise with them the digital transformation strategic plan.
Finally we realize and/or we follow up the implementation of our recommendations.
Support of DS in the creation of its Digital Image for the DS Connect services unveiled in Paris at the Automobile Show in 2014
EVENTS
Digital Solution to support the Ferrari Owners Day event (website and mobile applications) and creation of an exhibition booth to promote the laptimer.
Development of an application that demonstrates the connected services of DS Connect in partnership with PSA for the Automobile Show of Paris