The Australian retail petrol market
Chia Lai
Market Share
Supermarket Retailers• Woolworths 42.00%
• Coles 31.00%
• Foodland 2.50%• Aldi• Independent IGA
Petrol Retailers
• Woolworths 15.00%• Caltex
22.00%• Coles 20.00%• Shell 17.00%• BP
17.00%• ExxonMobil 16.00%• Independent
IBIS 2004
Strategic games
• Woolworth: 1st mover advantage• Coles/Shell: 2nd mover response (advantage?)• Mobil / BP: what should I do? Who’s left in the
supermarket industry? Any counter-moves?• ACCC: competition is good for consumers!!! • Independents (non-strategic player): I am
leaving the industry