T HE C H A L L E NGE
Aim to d isrupt the common percept ion of the physica l ly d isabled .
Furthermore , make a ra l ly ing cry for the infinite potent ia l that mankind has ,
beyond the boundaries of whether one is d isadvantaged or not .
O U R C O N C E P T
Just imagine ,
A pi lot with an art ificia l leg, flying h igh ever so freely.
A bl ind r ider, blazing the horizon at 270km/hr.
An adventurer, cl imbing the summit of Ki l imanjaro .
Yes , beyond your wi ldest imaginat ion .
Humans , are an amazing being.
P R O J E C T T I M E L I N E
Devices torture testing / Tour and Trail planning
Global announcement of the tour, recruit participants
Antarctic entry application
Training starts
Bone and Joint Decade Week
Pre campaign PR
Depart for the Antarctics / Press Event
The Challenge begins
After the success of the challenge, continue a post campaign PR
February
April
May
June
October
November
December
Campaign startsMovie, national newspaper, website launch ‒ del iver the ral lying cry to a broad audience, start a social fund raising
Make news o f t he l a rge s ca l e a nd most d i f ficu l t ch a l l enge on a g l oba l l eve l
Celebrate the departure of the participantsAfter their arrival in the Antarctics , conduct a press event LIVE from the Antarctics
Conduct the chal lenge during the Handicapped Week of Dec.3rd̃9th . The entire nation / world wil l cheer on
Celebrate the news of the successful chal lenge as well as dovetai l the story onto future chal lenges
C A M P A I G N S T R U C T U R E
NEWSPAPER SOCIAL MEDIA
PR
WEBSITE
MOVIE
D r i v e t h e a u d i e n c e t o t h e w eb s i t e , t h e n e r v e c e n t e r o f o u r c a mp a i g n .
M O V I EAn intr iguing story i l lustrat ing the universa l human beauty ‒ soul power.
A movie avai lable to a l l the human kind worldwide
to join the movement and share their voice .
(welcome any channels that wi l l a ir as pro bono on their part)
“The Summit of the Gods”by Baku Yumemakur
C O L L A B O R A T I O N
Based on a true story of Masaru Morita (alpine climber).
A story of the challenge to climb the Everest Southwest
Face Solo, without oxygen.
You .
Yea , me.
Listen .
I wi l l not a l low you to rest .
The day you stop, I d ie .
For as long as I’m al ive , we wi l l thrive forward .
So promise me,
To be rest less .
M O V I E /C U T 1
M O V I E /C U T 2
If your legs won’t listen to you, then try moving with your hands.
No hands? Then scratch the surface with your fingers.
And when your fingers give in, then cling on with your teeth.
Biting every step of your way.
And when your teeth give in, move with your soul .
Stare your way forward.
M O V I E /C U T 4
And when your eyes fina l ly g iven in ,
A f ter t ry ing every th ing you cou ld ,
Human ly poss ible .
Then crave .
With a l l your guts .
Let your w i l l scream out .
And nothing, nothing, will stand in the way of the Human Will.
N E W S P A P E RAnnounce the cha l lenge to every corner of the nat ion w ith newspapers .
I nvolve the whole nat ion to make it a Nat iona l Cha l lenge .
N E W S P A P E R
I f your legs cease to move then walk with your hands .
I f your hands cease to move, then onward with your fingers .
I f your fingers give in , then walk with your teeth
Bite the snow, walk .
And when your teeth are no longer, walk with your eyes .
Go on.
Move with your eyes .
Glare with your eyes and walk with your eyes .
And when your eyes are no longer
And nothing, that’s right , nothing
Not a single thing is there anymore
When you real ly, real ly
Truly have lost al l means
When there is absolutely nothing left to enable you to move….
Then desire.
With al l your gal l and gut
It wil l be your wil l
n a n k y o k u . j p
And nothing, nothing, will stand in the way of the Human Will.
On December 1, 2014. Physicaly handicapped team will challenge the Antarctic Crossing.
S O C I A L M E D I AThrough Facebook and twitter, share the passion portrayed in the movie and newspaper.
This project wi l l st ir d iscussions around the world .
W E B S I T EI nterest i n the project w i l l generate v is it s to the web s ite .
Through a var iety of contents , v is itors w i l l ga in i n - depth knowledge on the project .
Contents w i l l i nclude overv iew of the project , t ra in ing progress of the cha l lengers and planned route .On l ine f undra is ing system wi l l be set up , reach ing out for contr ibut ions .
W E B S I T E
With the cooperat ion of the US government , Kazama-san arrives to Antarct ica in a transport a ir craft , C -130 .US Ambassador Carol ine Kennedy sends a word of encouragement to the expedit ion .
December 3. X Day Antarctica Arrival
リアルタイム気象予報によるサポートの提供
インターネット環境の整備
特殊ゴーグルの共同開発
ソーラー発電機器、撮影機材の提供
特殊ウェア、テント等の提供
事前トレーニング、コーチングの提供
The first step of the 42 .195km journey across Antarct ica begins as the world witnesses .Businesses inspired by the project volunteer their support .
December 3. X Day Cross-Antarctica Expedition Begins
P RThe cha l lenge wi l l be broadcasted in Japan , l ive from Antarct ica , with l ive footages .
After the mission is accompl ished . PR act iv it ies wi l l cont inue to promote future projects .
A press conference with l ive broadcast from the Antarct ica .TV and news covers Kazama-san’s thoughts , as he embarks on the cha l lenge .
PR Pre-cha l lenge Antarct ica Press Conference
Kazama-san and the team, a fter accompl ish ing the cha l lenge , are greeted by supporter and the media at Narita Airport .
PR Post- cha l lenge