Page 4

Contents Introduction ............................................................................................................................................. 2

Legal disclaimer ....................................................................................................................................... 3

Turning Profiles into Pages ...................................................................................................................... 7

Designing for Facebook ........................................................................................................................... 8

Profile Cover photo and ‘icon’ design ................................................................................................. 8

Important design notes ..................................................................................................................... 13

Automatic cover creation .................................................................................................................. 13

Pictures, pictures, pictures .................................................................................................................... 14

Photos / Wall Photos / Albums ......................................................................................................... 14

Managing your Photos ...................................................................................................................... 17

Summary of all sizes .............................................................................................................................. 18

Cover image & Profile picture ....................................................................................................... 18

Custom Tabs .................................................................................................................................. 19

Single image update ...................................................................................................................... 19

Highlighted image, Life Event image & Milestone image ............................................................. 19

Bonus: creative Album thumbnail gallery ......................................................................................... 20

You & the people ................................................................................................................................... 21

Friend Lists ......................................................................................................................................... 21

Friends List visibility ....................................................................................................................... 24

Creating and managing your own Lists ......................................................................................... 25

Groups ............................................................................................................................................... 27

Group Chat .................................................................................................................................... 27

Creating documents & sharing files .............................................................................................. 27

Events ................................................................................................................................................ 28

Checking in to Events .................................................................................................................... 29

Inviting people to an event ........................................................................................................... 29

Chat, mobile & video calling .............................................................................................................. 30

Deleting Facebook Chat history .................................................................................................... 31

Facebook Messenger for Windows ............................................................................................... 31

Tagging Friends .................................................................................................................................. 32

Pages ..................................................................................................................................................... 34

Merging a Profile to a Page ............................................................................................................... 34

Merging duplicate Pages. .................................................................................................................. 35

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Company information ....................................................................................................................... 36

Why do you want to be on Facebook? .............................................................................................. 36

You want to extend your brand/company profile with a social asset. ......................................... 36

You just want an additional PR channel. ....................................................................................... 37

You want to contribute meaningful to your audience. ................................................................. 37

Best time to share on Facebook ........................................................................................................ 38

Creating attractive content ............................................................................................................... 41

10 good tips to help you create good updates.............................................................................. 42

7 good tips for community management ...................................................................................... 42

Promoting your Page and Profile ...................................................................................................... 44

e-Mail footers ................................................................................................................................ 44

Allowing Subscribers ..................................................................................................................... 44

Facebook Places ............................................................................................................................ 44

The Like Button or Box .................................................................................................................. 47

Metrics ................................................................................................................................................... 47

Reach ............................................................................................................................................. 48

Engaged users ................................................................................................................................ 48

People talking about this ............................................................................................................... 48

Virality ........................................................................................................................................... 48

Privacy ................................................................................................................................................... 49

Learn the Privacy basics .................................................................................................................... 49

Control how you share outside Facebook ......................................................................................... 49

Privacy Controls by feature ............................................................................................................... 49

Control who can find you .................................................................................................................. 49

Creating personas to define your audience .......................................................................................... 51

Worksheet example ...................................................................................................................... 52

Three Guiding Principles ........................................................................................................................ 53

Apps ....................................................................................................................................................... 53

Building Facebook Apps .................................................................................................................... 53

Creating a Page Tab ........................................................................................................................... 54

Apps for your Timeline ...................................................................................................................... 56

Extras ..................................................................................................................................................... 57

you@facebook.com .......................................................................................................................... 57

Facebook Questions .......................................................................................................................... 57

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Terminating your Facebook account ..................................................................................................... 59

Sources .................................................................................................................................................. 60