Transcript
Page 1: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Social Media Population and User Behavior

Thailand & Global Social Media Movement 2013-14

Page 2: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Global Facebook User Ranking by ZocialRank.com : Top 20

Data as of May’14

No.1 : USA180 mil users

57.34% of Pop.

No.2 : India104 mil users8.41% of Pop.

No.3 : Brazil92 mil users

46.31% of Pop.

No.4 : Indonesia66 mil users

26.74% of Pop.

No.5 : Mexico54 mil users

44.68% of Pop.

No.6 : Turkey38 mil users

51.35% of Pop.

No.6 : Philippines38 mil users

39.29% of Pop.

No.7 : United Kingdom

36 mil users56.94% of Pop.

No.8 : France30 mil users

45.66% of Pop.

No.9 : Germany

28 mil users34.19% of Pop.

No.9 : Thailand28 mil users

41.93% of Pop.No.10 : Italy26 mil users

42.68% of Pop.

No.11 : Argentina24 mil users

58.41% of Pop.

No.12 : Japan22 mil users

17.25% of Pop.

No.12 : Columbia22 mil users

46.12% of Pop.

No.12 : Vietnam22 mil users

24.78% of Pop.

No.13 : Spain20 mil users

43.27% of Pop.

No.14 : Egypt19.6 mil users24.28% of Pop.

No.15 : Egypt19.4 mil users55.62% of Pop.

No.16 : Malaysia16 mil users

54.72% of Pop.

No.17 : Pakistan14.2 mil users7.93% of Pop.

No.18 : Korea, Rep.13.8 mil users27.6% of Pop.

No.19 : Peru13.2 mil users44.02% of Pop.

No.20 : Nigeria12.4 mil users7.34% of Pop.

Page 3: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Overall Facebook Population

● USA ranked 1st place with 180 mil users (57% of population)

● Thailand ranked 9th place with 28 mil users (42% of population)

Countries that has Facebook users more than 50% of population

United States, Turkey, UK, Argentina, Canada, Malaysia, Australia,

Chile, Netherlands, Belgium, Sweden, Hungary, Arab Emirates,

Hong Kong, Israel, Singapore (71%)

Country with the highest number of Facebook users compared topopulation

● Dominica (78%) 71,684 population with 56,000 Facebook user

Page 4: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Time spent on social media by Thai people : 3.7 Hrs per day

Ranking Time Spent / day

1 Philippines : 4.0 Hrs

2 Thailand : 3.7 Hrs

3 Malaysia : 3.3 Hrs

4 Indonesia : 2.9 Hrs

5 India : 2.4 Hrs

Page 5: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Thailand Social Media Population Overview

GROWTH

350%GROWTH

53%

** Data as of May 2014

GROWTH

13%

Page 6: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Page 7: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

In the year 2014, the total of Facebook world population is 1,251 million users which shows 9% growth as compared to 2013 which is 1,146 million users.

Page 8: Thailand and Asia Social Media Data 2014 by Zocial, inc

27% growth12% growth3% growth

13% growth 5% growth 19% growth 48% growth 8% growth -7% growth

Top Growth in ASEAN

1. Myanmar 58%

2. Cambodia 48%

3. Thailand 27%

4. Singapore 19%

5. Vietnam 13%

58% growth1,040,000 last year

Page 9: Thailand and Asia Social Media Data 2014 by Zocial, inc

15.4

(55%)

Page 10: Thailand and Asia Social Media Data 2014 by Zocial, inc
Page 11: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

TYPE OF POST EFFECTIVE TIME

Page 12: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

2012

2013

37.10% 58.82% 4.08%

44.48% 52.03% 3.49%

Public data of Thai people on Facebook increased 7.38%

Anyone on or off Facebook Your friends on Facebook Private

From 742 sample size. Research by Zocial Inc.

Page 13: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Data as of : 24 May’14 (http://zocialrank.com/facebook/)

Top Page Like

Page 14: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Data as of : 26 May’14 (http://zocialrank.com/twitter/)

Top Talking about this

Page 15: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Page 16: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Global Twitter User : Thailand ranked 17th in the world

Page 17: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

More than 61% Thailand Twitter users are inactive.

Page 18: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

2012 2013

3 Million tweets/day311K retweets/dayAvg 146 retweets/postAverage Text 32 Characters in a Tweet

5 Million tweets/day1.9 mil retweets/dayAvg 376 retweets/postAverage Text 54 Characters in a Tweet

Total Tweets of Thai people has increased 163%

From 3,022 sample size

Page 19: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Thailand Twitter User Data• Avg. # Thai People Tweets/day 250,000 users/day• Highest Twitter Users/day 800,000 users/month• Most Twitter users are teenagers• Teens like to tweet, Adults like to read

Data increased during school off days and holidays

• Avg. Twitter Users during holidays 320,000 users/day• Message increase during holidays +30% compared to weekdays

Page 20: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Thai people tweet more with photos and hashtags

text only tweets with link tweets with hashtag tweets with photo

2012

2013

61.91%

55.76%

23.82%

19.29%

11.28%

13.42%

2.99%

11.53%

From 3,022 sample size

Page 21: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Among Thai people the highest retweets are with photos and retweets with link has the highest growth (176.46%)

retweet text onlyretweet with hashtag retweet with link

2012

2013

retweet photo

102

208

95

263

301

635

862

1,072

Avg. retweet/post

Avg. retweet/post

Growth 24.35% 111.12% 103.98% 176.46%

From 3,022 sample size

Page 22: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Top Tweet Location in 2013• Central World 210,915

• Siam Paragon 108,759

• Siam Square 54,158

• Central (Lard Prao) 37,911

• Terminal 21 25,890

Top location from 29,000,000 tweets with location available in Thaitrend in 2013

Page 23: Thailand and Asia Social Media Data 2014 by Zocial, inc
Page 24: Thailand and Asia Social Media Data 2014 by Zocial, inc
Page 25: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

From 3,920 sample size : No. of Follower from 11,752 to 2,155,325

42

1,079

2,6162

2013 2014781,216

3,1478

Post/month

Engagement/photo

Engagement/video

#Selfie/day

Usage of Instagram by Thai people is increasing

Page 26: Thailand and Asia Social Media Data 2014 by Zocial, inc
Page 27: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Page 28: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Data as of : 26 May’14 (http://zocialrank.com/instagram)

Instagram Top Follower (Over 1 Mil) : Only 17 person in Thailand

Page 29: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Top 3 Photo Likes in Year 2013

1 2 3

Data as of : 20 May’14 (http://zocialrank.com/)

Page 30: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Avg. Like per Post by Range of Follower

Photo Video

Follower Y2013 Y2014

10K - 50K 182 198

50K - 100K 1,013 1,306

100K - 500K 4,087 5,253

500K - 1 Mil 13,727 17,070

More than 1Mil 35,700 45,136

Follower Y2013 Y2014

10K - 50K 473 525

50K - 100K 1,355 1,541

100K - 500K 4,670 5,751

500K - 1 Mil 13,927 19,592

More than 1 Mil 35,796 40,249

From 3,920 sample size : No. of Follower from 11,752 to 2,155,325

Page 31: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Celebrities announced “No more advertising” after flooded by messages posted by online shops

Page 32: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

After celebrities annoucement, user post on the most famous forum in Thailand.

“I hate celebrities who post “No more advertising”

Page 33: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Celebrities feedback by posting “Please come and advertise on this post” sharing their own space for online shop

Come Come advertise hereToday everyone stay at home, can’t go anywhere during updating politic news.

This month I shared my space early, come over all online shops

Advertise free 1 month, Go ahead guys!! Come Come!!!

Page 34: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Page 35: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Page 36: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Top 3 videos are Thai folk songs, Top 4 is a pop rock band and Top 5 is OST from the most popular Thai series call “Hormones the series”

Page 39: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

85th rank on

125th rank on

Data as of 15 May’14

No. of search on Google trend

Peak at 27 Apr – 3 May’14

Songkra and Chiangmai are

Most search among other province

New Social Media Platform

Up to 100 mil global users

http://thumbsup.in.th/2014/05/ask-fm-and-the-way-they-grow-user-number/

Page 40: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

MULTI SCREEN/MULTI SOCIAL MEDIA

Page 41: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

35% 33% 24% 5% 2% 1%

Thai people use multiple social media97% used Facebook

จากการสุมตัวอยาง 166 คน

Page 42: Thailand and Asia Social Media Data 2014 by Zocial, inc

Male shares data from Twitter and Youtube to Facebook more

than Female

Female shares data from Instagram to Facebook

more than Male

Page 43: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

LINE USER BEHAVIOR : THAILAND

Page 44: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Page 45: Thailand and Asia Social Media Data 2014 by Zocial, inc

TARAD Line Marketing : Increase Sale

Result : 1,372 order within 3 hoursTARAD Line TARAD m-Commerce (Mobile Site)

Page 46: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

MOBILE IS COMING

Page 47: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Mobile Marketing

• 50% of local search is from mobile

• 91% of mobile internet user access to social network

• http://www.youtube.com/watch?v=0aUQLIPdtg8

Page 48: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Thai people use through which OS?

From 742 sample size

IOS & Adorid(N=120)

16.17%

Only IOS(N=200)

26.95% 33.15%

Only andriod(N=246)

Other OS/PC(N=176)

23.72%

Page 49: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Thai Consumer Completely Change Their Behavior

● More specific demand

● Started own poll to get the real feedback from experienced users

● More expressive on social media and online

● Attractive content is becoming more powerful and most influential

● Becoming more selective and comparative

Page 50: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

Key Takeaways• Mobile is coming : Be prepared everything to support mobile

• VDO is hot… Thai people consume more and more, find a way to approach them!

• We now know our consumer’s location! Think about it, how to use it for your business

• Always link Social Media with your sales volume (if you can and know how?)

• Talk and Engage with your consumers on the right time (at night and weekend)

• Number of like or follow does not matter at all, if it does not answer your business goal,

sales volume and brand awareness.

• Don’t forget to check your Social Media ranking at ZocialRank.com

• ZocialEye can tell you, what consumers think about your brand and your competitors?

• Zocial Research, we can tell everything that you want to know.

Page 51: Thailand and Asia Social Media Data 2014 by Zocial, inc

#ZocialAwards2014

More insightful information please come and visit our blog.

http://blog.zocialinc.com


Recommended