TF-CPR CompendiumThe results
TNC 2014 – Elke Dierckens (Belnet)
Bruges / Dublin – 19/05/2014
19.05.2014
TF-CPR
TF-CPR Compendium results
19.05.2014
• Corporate communication (22)• Public Relations (22)• Event management (21)• Internal communications (19)
• Product marketing (18)• User Customer Liaison (18)• Product service marketing (15)• Market research (15)• Product management (13)
Functions performed
TF-CPR Compendium results
19.05.2014
• NREN in general (84% - 80%)• AAI (40% - 24%)• Safe internet / internet security (32% - 32%)• Internal communication (28% - 8%)
• eduroam / e-learning (24% - 20%)• Videoconferencing (16% - 12%)• FileSender (16% - 8%)• IPv6 (8% - 4%)• Certification Authority (4% - 0%)
Focus areas
TF-CPR Compendium results
19.05.2014
• Website (92% - 88%)• Brochures (80% - 80%)• Organising or promoting conferences (76% - 76%)• Newsletter (68% - 68%)• Participation conferences / events (64% - 60%)• Organising / promoting workshops (64% - 72%)
• Social networking (64% - 64%)• PR (60% - 60%)• Market research (44% - 48%)• Technical publications (40% - 48%)• Paid advertising (8% - 8%)
Communications mix
TF-CPR Compendium results
19.05.2014
Next TF-CPRs:
• How to promote these kind of services? • Focus on corporate communication• Internal communication?• Training – skills• Conferences / events
Focus areas
TF-CPR Compendium results
19.05.2014
• Researchers (different subgroups)• Staff• Government • No changes expected
Audience - evolution
TF-CPR Compendium results
19.05.2014
• 88% targets end-users
Next TF-CPRs:
• Communication strategy for target groups?• How to increase your outreach (political, research,
public,…)• Maintaining your users (and their satisfaction)• How to attract new users?
Audience – user focus
TF-CPR Compendium results
19.05.2014
• Most NRENs: no big changes expected
Staffing & budget - evolution
TF-CPR Compendium results
19.05.2014
• Most NRENs: use social media• Facebook, twitter, linkedin, youtube
Next TF-CPRs:
• New tools?
Social media - evolution
TF-CPR Compendium results
19.05.2014
• Collaboration is key• For services & communication related topics
Next TF-CPRs:
• Overview of the collaborations
Collaboration - evolution
TF-CPR Compendium results
19.05.2014
• Strengthen marketing approach• Portal site / websites• Social media (reach & paid adverts)• Cooperation with major IT media / partners• Reach political level• Launch of cloud services / invest in cloud services• Community – user focus (end-user satisfaction)
Initiatives in 2014
TF-CPR Compendium results
19.05.2014
Next TF-CPRs:
• Marketing• Website – portal• Social media• Increase outreach (statistics)• Cloud! • Users
Initiatives in 2014
TF-CPR Compendium results