““Doing something thatDoing something thatnobody else has done nobody else has done
beforebeforeis actually quite hard.”is actually quite hard.”
Ruben RausingRuben Rausing
Protects… what’s goodProtects… what’s good
Protect the environmentProtect the brands Protect the flavors
Technology part…Technology part…
Tetra pack aseptic processing and packaging
How tetra pack aseptic technology works
A model of the conceptA model of the conceptmachine built in 1946….machine built in 1946….
Erik Wallenberg
In September 1952 the first Tetra Pak machine wasdelivered to Lundaortens Mejeriförening, (Lund DairyAssociation). In November of the same year the dairystarted to sell cream in one-decilitre tetrahedron formedPackages.
Harry Järund
What consumer says…What consumer says…
Protect food from spoilage
Protect the taste of foods and beverages
Protect food from the degradation of light and the elements
Protect the nutrient quality of food
Issue Ranks Scores Protect from spoilage 1 86.8%
Protects taste 2 82.5%
Easy to open/reclose 3 79.1%
Easy to transport/store 4 74.5%
Protects from light 5 73.0%
Protects vitamins 6 72.3%
Keep food more natural
7 67.4%
No need for preservatives
8 62.9%
Safety 9 61.0%
The percentage of consumers rating the issue a 6 or 7 on a 7-point scale :-
Aspetic Glass Metal Plastic
Protect from spoilage
28.6% 33.1% 25.2% 13.1%
Protect taste 27.8% 53.2% 3.6% 15.2%Easy to open 31.8% 22.0% 1.8% 44.6%Easy to transport
51% 3.2% 15.3% 30.5%
Protect from Light/elements
50.8% 7.4% 32.5% 9.5%
Protect vitamins
36.7% 33.7% 16.7% 12.9%
Keep food more natural
35.8% 46.7% 7.5% 9.9%
No need for preservatives
36.7% 33.0% 19.6% 10.7%
safety 56.3% 2.2% 4.3% 37.3%