TestMeritPartner Training Manual
•Business Proposal•Product Detail•How to activities a Package•Marketing Material•Marketing Tips/Marketing Pitch•ROI Chart•Ads Design•TestMerit Authorization Certificate•USP of the Product•Unique Business Offer•Business Structure•Exam Dates Info•TestMerit – General Guideline
Leader in Online Learning & Assessment
Proposal – Business Partnerwww.testmerit.com
Leader in Online Learning & Assessment
About Us
Introduction
TestMerit is one of the first & fastest
growing online assessment
companies in India. It is established by an
IIM A-Alumnus to provide quality and
affordable online test preparation to
students.
Our USP
TestMerit is working through the largest B2B network in the
field of online learning and test
preparation. TestMerit offers the
most number of categories of test
preparation viz. MBA, Engineering, Medical,
Professional, & Employment Tests.
Our Mission
TestMerit aims to reach five Lakh
students through its online test
preparation solutions. We look to fulfill this mission with the help
of 250 business associates.
Leader in Online Learning & Assessment
Our Offerings – Online Test Preparation
MBA
Common Admission Test
Management Aptitude Test
Graduate Management
Admission Test
Engineering
Indian Institute of Technology-Joint Entrance Exam.
All India Engineering Entrance Examination
Uttar Pradesh State Entrance Examination
Graduate Aptitude Test in Engineering
Karnataka Common Entrance Test
Delhi College of Engineering (DCE)
Maharashtra Common Entrance Test
Medical
Banaras Hindu University
Armed Forces Medical College
Pre-Medical Test
All India Pre Medical Test Medical Entrance Exams
Leader in Online Learning & Assessment
Our Offering – Online Test Preparation
Professional
Common Law Admission Test
Chartered Accountants (CA) Common
Proficiency Test (CPT)
National Talent Search
Examination
Bachelor of Education
Employment
Indian Administrative
Service
University Grant Commission- National
Eligibility Test (NET)
Bank Probationary Officer
Railway Services
Skill Assessment
NAC-Tech
Software Industry Tests
Specialised Skill Assessment
Tests
Vocational
Polytechnic
Industrial Training Institute
Vocational Tests
Leader in Online Learning & Assessment
Business Opportunity
•Partners on District, Region or Zone Basis•Selling test packages through a network of franchise and direct sellers•Marketing & Selling test preparation solutions to students, schools and colleges
Business Partner
•Online test preparation industry is expected to be 1200 crore industry by 2012•Total Online Learning Industry is expected to be 5000 crore as the education is going online.
Online Test Preparation Industry
Leader in Online Learning & Assessment
Business Opportunity – Projected Sales
Expected business volume for a business partner for particular class of cities
Class of City Expected Number of Students
Projected Annual Turnover(in Lacs)
A 4000 100
B 3500 87.5
C 3000 75
D 2000 50
E 1000 25
F 500 12.50
Leader in Online Learning & Assessment
Business Opportunity – Market Size
Total Market Size of Online Test Preparation Industry
Test Category Number of Students Appearing in Exam
Annual Market Size(in Rs. Crore)
CAT 300,000 90
MAT 350,000 105
IIT 400,000 120
AIEEE 500,000 150
PMT, AIPMT etc. 400,000 120
State Entrance Examinations(CETs, SEEs)
800,000 240
Employment Tests (Banking, Railways etc.)
1,000,000 200
Leader in Online Learning & Assessment
Reaping the Business Opportunity
Target Segments
• Students – From 9th Standard till Post-Graduates• Educational Institutions – Schools, Colleges, Engineering/MBA Institutes• Others – Coaching Institutes, Private Tutors, Computer Training Institutes, Book Sellers
How to Sell the Packages
• Direct Selling to Students through Demo• Bulk Selling to Educational Institutions• Time-bound deals with coaching institutes, private tutors etc.• Through a network of franchise
Support & Infrastructure
• Computer with internet connectivity• Marketing staff• Small Office preferably in commercial area
Investment
• Investment is linked to business volume – We grow as you grow• Start with a investment as low as Rs. 40,000/- (Working Capital)
Target Segments Product Marketing
Students
• Entrance Test Packages• Franchise Network in the Territory
Schools
• Entrance Tests for Undergraduate Courses (Engg.-Medical Entrance Tests)• Direct Marketing to Schools
Schools
• Value Added Assessment Program for School Children • Direct Marketing to Schools
Target Segments Product Marketing
Engineering Colleges
• Entrance Tests for Post Graduate Courses (MBA Entrance Tests) • Direct Marketing to Colleges
Engineering Colleges
• Skill Assessment Tests for Employability • Direct Marketing to Colleges
Schools & Colleges
• Internal Online Examination System (For Objective Assessment) • Direct Marketing to Educational Institutions
Target Segments Product Marketing
Coaching Classes/Private Tutors
• Test Packages for students • Direct Marketing to Coaching Classes/Private Tutors
Corporate
• Skill Assessment Tests Solution/ Customized Tests• Direct Marketing
Government Organizations
• Low-Cost Subject wise Assessment• Relationship Marketing
Leader in Online Learning & Assessment
Join Us
Application Process
•Apply online on www.testmerit.com/application •Get your demo log in & study the platform•Clarify your questions by mail or by call.•Send the completely filled TestMerit application form along with DD in favor of Compark Education Pvt. Ltd. Payable at New Delhi, as per the type of association.•You may also visit our office for discussion & finalization.
Contact Details•Contact Person – Mr. Rajesh Tiwari (Vertical Head)•Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC, Ghaziabad (NCR) - 201001, •Mobile No. 09212448030, •Website – www.testmerit.com•Email Id – [email protected]
Leader in Online Learning & Assessment
Thank YouWelcome to the Future of Learning!
Product Detail
TestMerit
School Student PackagesPackage of CBSE-6
Unit Tests Question Bank 45 Test 433 Question
Package of CBSE-7 Unit Tests Question Bank
54 Test 510 Question Package of CBSE-8
Unit Tests Question Bank 61 Test 796 Question
Package of CBSE-9 Unit Tests Question Bank
28 Test 620 Question Package of CBSE-10
Model Paper Unit Tests Question Bank Solved Papers 14 Test 34 Test 743 Question 15 PDF
Package of CBSE-11 Unit Tests Question Bank
63 Test 1579 Question Package of CBSE-12
Solved Papers Model Paper Unit Tests Question Bank 20 PDF 9 PDF 55 Test 2329 Question
Package of NTSE Solved Papers Model Paper Unit Tests Question Bank
2 Test 20 Test 57 Test 2442 QuestionPackage of Math Olympiad
Model Paper Unit Tests Question Bank 5 Test 18 Test 253 Question
Package of Physics Olympiad Solved Papers 7 Test
Entrance Exam Packages
Package of KCET Solved Papers Model Paper Unit Tests Question Bank
10 5 45 3806
Package of IIT Solved Papers Model Paper Unit Tests Question Bank
9 Test 10 Test 42 Test 8812 Question
Package of AIEEE Solved Papers Model Paper Unit Tests Question Bank
6 Test 10 Test 40 Test 5776 Question
Package of BITSAT Solved Papers Model Paper Unit Tests Question Bank
4 Test 11 Test 46 Test 3612 Question
Package of AIPMT Solved Papers Model Paper Unit Tests Question Bank
9 Test 6 Test 66 Test 7507 Question
Package of AIIMS Solved Papers Model Paper Unit Tests Question Bank
10 Test 6 Test 73 Test 3189 Question
Entrance Exam PackagesPackage of CACPT
Solved Papers Model Paper Unit Tests Question Bank 4 12 84 322
Package of Gate (Mech. Eng) Solved Papers Model Paper Unit Tests Question Bank
5 10 30 1000
Package of Gate (Comp.Sc) Solved Papers Model Paper Unit Tests Question Bank
3 9 27 279
Package of Gate (Electrical) Solved Papers Model Paper Unit Tests Question Bank
5 7 15 457
Package of MAT Solved Papers Model Paper Unit Tests Question Bank
5 10 35 1500
Package of CAT Solved Papers Model Paper Unit Tests Question Bank
5 10 41 1779
Package of IAS(Sociology) Solved Papers Model Paper Unit Tests Question Bank
5 5 25 1000
Package of IAS(Administration) Solved Papers Model Paper Unit Tests Question Bank
5 5 25 1000
Log in Platform Demonstration
Step By Step Demoof
TestMerit - Platform
www.testmerit.com
Click here for Log in
Click here for Register
Enter Email Id & Password for
Log in if you have already registered
member
Enter All information to get registered
Select Your Course Package
Here
Enter Your 8 digit Alphanumeric
Code on Scratch Card here
Click Add to Activate the
Course
Select from here Solved Paper,
Model Paper Or Unit Test as per
your req.
Click on Take Test to Start the Test
Note: Only Free & Promotional Packages are active in Demo Log in
Click Here to Start the Test
Click Ok to Start the Test
Mark For Later to answer later
Multiple Choice Type Question
Answer Sheet
Time Clock
Weight age of Question
Divided in Sections
You can Save the Test and attempt later
Confirmation to Submit the
Test
Test Assessment Home Page
Your assessment Report.1.Total Assessment Report2.Performance with Time3. Marks with Time
Individual Question wise Analysis
Subject wise Analysis
Subject Wise Analysis
Comparison On Difficulty
Levels
Geographical Comparison
Graphical Comparison between the attemptees
Solution hint of the
question
Solution of the all question
Negative Marks
Online Education & AssessmentIs A Way Ahead
Join the StreamWith
TestMerit
Marketing Material
State Partner Marketing KitS.r no Object Quantity1 Handbill 10002 Student Brochure 1503 Franchise Brochure 2004 Poster 305 Demo CD 26 Visiting Card 10007 Flex (Back Lid) 28 Authorization Letter 1
Territory Partner Marketing KitS.r no Object Quantity1 Handbill 10002 Student Brochure 1003 Franchise Brochure 1504 Poster 205 Demo CD 26 Visiting Card 10007 Flex (Back Lid) 18 Authorization Letter 1
Note: TestMerit Canopy (portal) – 1 (Paid) – Cost – Rs.4000 per piece (inc. home delivery)
TestMeritPoster
TestMerit Flex (Back Lid)
TestMerit Handbill - 1
TestMerit Handbill - 2
TestMerit Handbill - 3
TestMerit Handbill - 4
TestMerit Canopy
Marketing Pitch
TestMerit – Value Proposition
Testmerit is in the process of creating Franchise-based centers across India.
One can buy preparation packages and/or take mock tests at these centers.
Lack of Internet and Card Penetration (payment mechanism for B2C sites) makes a compelling business Sense to have physical presence.
Business Model & ManagementDrivers of Business Model:
• Distribution• Alliances• Content• Pricing
Management – Vikas Gupta
• Founder & CEO, Compark Education
• Founder Director, Compark E-Services, (One of the largest integrated E-Services company with 1500 centers across India)
• PGDM, (IIM-Ahmedabad)
• CS (ICSI)
Market Opportunity – Entrance Test Industry
CAT is going online in 2009
• 3.5 Lakh students appear in CAT and the number is growing 15-20% every year.• CAT - being the most prestigious entrance examination among undergraduate students – breaks away the bias in favor of paper an pencil test.
MAT is going online in 2009
• 3 Lakh students appear in MAT every year. MAT will sensitize smaller colleges/institutes to online testing.
It is expected that two of the biggest entrance examination (IIT-JEE, AIEEE) will be online very soon.
• Approx. 5 lakh students (more importantly school going students population) will be exposed to online testing early in their academic life. This will contribute heavily to online testing in the next 3-5 years.
Market Opportunity – Entrance Test Industry
Entrance tests going online addresses the psychological barrier among students to learn online and take tests online.
At present undergraduate student population is being driven towards online testing due to CAT/MAT going online.
In the next couple of years, school students will start online testing as early as during their matriculation. It will propel growth in online testing.
First Steps to Enter in Online Education Market
• Conducting Assessment of Students for Engineering Aptitude In CBSE & ICSE Board Schools
• Conducting Assessment of Students for Management Aptitude In Colleges & Institutes
• As a Online Testing Solution for Unorganized Coaching Centers.
• Creating Online Assessment Points of CAT/MAT/IIT-JEE/AIEEE (Education Cyber Café Structure)
Viability of the Model
•Greater Accessibility•Low Cost of Coaching
For Customers
•Multiple E-learning solutions•Tutorials•Skill/Psychometric Assessment•Admission Guidance
For Channel Partners
Always Open forInnovations & Suggestions
TestmeritBetter Understanding of Self
ROI Chart
ROI Period• State Partner• Min. Investment: Rs. 3.5 Lakh
(For 700 package)ROI Approx. Calculation :• No. of Territory Partner - 7• Sale to Territory Partner - 100 (each)• Sale to TP @ - 1000 (each)• Total Sale - Rs. 1050000-/-• Total Month Share @ 60% –
Rs.630000-/- • Pass on to 7 TP – 7*75000 = Rs.525000• Net Profit – Rs.105000-/- (around 10%
on TP Turnover)
So ROI Period – 6 Months Max.
Territory Partner• Mini. Investment:
Rs.100000 -/- (For 100 Packages)
ROI Approx. Calculation:• No. of Franchise - 5• Sale to Franchise - 20 (each)• Sale to Franchise @ - 1500 (each)• Total Sale - Rs. 150000-/-• Total Month Share @ 50% –
Rs.75000-/-
So ROI Period – 2 Months Max.
ROI Period
• Online Coaching Center• Min. Investment: Rs. 1 LakhROI Approx. Calculation:• No. of Packages - 100• Per Student Fee - 2000• First Batch Student - 100• First Batch Fee Collection – 200000• Batch Time – 3 month
So ROI Period – 1.5 Months Max.
Franchise• Mini. Investment:
Rs.30000-/- (For 20 Packages)
ROI Approx. Calculation :• No. of Student - 20• Per Student Fee - 2500• Total sale - Rs. 50000• Total Month Profit – 20000
So ROI Period – 2 Months Max.
Ads Design
TestMerit Authorization Certificate
www.testmerit.com
TestMeritBusiness Structure
About TestMerit
TestMerit is an online education portal for providing cost effective entrance examination practice to students. Students can prepare for the following
entrance examinations by purchasing the practice packages:
www.testmerit.com
www.testmerit.com
Partner of TestMerit
Territory Partner:is responsible for marketing and promotions of the online packages in District. TP main role is to develop and appoint Franchise.
State Partner:State Partner (SP) is responsible for marketing and promotions of the online packages in State. SP main role is to develop and appoint Territory Partner & Franchise.
TestMerit Partner
www.testmerit.com
State PartnerRole of Business Partner
www.testmerit.com
Target Customer for State Partner
1
Coaching Institutes:
These institutes have potential customer of these packages already, the students. They can introduce our packages in their coaching system and use technology in coaching and conduct online testing of students.
2
Computer Institutes:
These institutes have computers, space and internet, to become testing centers for the students preparing for entrance exams as CAT/MAT/IIT/AIEEE.
3
Cyber cafes:
The cyber cafes are also ideal to become the testing solutions by using our packages. They have the infrastructure and as they business is going down, it would be a very good & valuable service for them.
4
Entrepreneurs:
Entrepreneurs having marketing skills and flair for Online education Business. They can be appointed as Territory Partner to appoint Franchises in the District.
SP Earning & Investment
SP Earns
60% on Total Turnover from the
State
10% Net Profit on Total Turnover from the State
SP Investment
Rs. 350000-/- (installment possible)For packages which he can
pass on to his TP at district level.
Support to SP
Marketing material & Training
Advertising through Online Medium
Exclusivity in the area/region
www.testmerit. com
www.testmerit.com
Territory Partner &
Franchise Brand Ambassador of TestMerit
www.testmerit.com
Business Models for Territory Partner & Franchise
Testing Center
Selling Point
In this model franchise can act as Testing Solution Center for students. Franchise can invite students to test their entrance preparation and offer weekly/monthly schemes of testing packages. In this model he should have multiple computers & internet facility.
In this model, only single computer, Internet and 50-100 sq feet space is required. You have to just register students and sell the required packages (Rs.500 –Rs.3500)
Territory Partner & Franchise Earning & Investment
Earning
Territory Partner:50% on total Sale from the District
Franchise:Rs.1500 per
package
Investment
Rs. 50,000/- for packages
Rs. 30,000/- for packages @ Rs.1500 per
package
Support to Partner
Marketing material & Training
Advertising through Online Medium
Listing of name on Website
www.testmerit. com
Product USP
Unique Business Offer
TestMerit
Exam Dates Info
TestMerit - General Guideline
General:•We have already sent the marketing material, agreement and deactivated packages on your address•You have to send us all the copy of agreement signed by you as Territory Partner with your franchises in proper format within a week of signing the same.•You need to work in coordination with company and take full support from HO and nearest RM.•All payment received on Compark Education Pvt. Ltd. name should by conveyed to HO by email and hard copy should be sent by courier asap.
For Relationship & Proper Training:•There should be a regular meeting and coordination between you and your appointed partners. •Proper Demo of the product and regular marketing training to your partners•Demo packages are already mailed to you.•All related email ids and contact no. should be conveyed to all your partners.•The information of any appointment should be email to HO with his complete detail as Name, company name, email id, mobile no. and address.
Proper Marketing Policy:•There should be a clear Marketing Policy in the district by you.•No miscommunication and misrepresentation by any of the TestMerit Partner.•Focus of TestMerit partner should be more on fair business and good turnover.
For Marketing Issue:•For any issue related to marketing you have to contact to HO.•Any misconduct and miscommunication by any partner about the company or product will be treated strictly.•The soft copy of the marketing material should be shared with all partners. •Marketing Material will be sent to partner within 10 days of the payment realization.
For Operational & Technical Issue:•Operational & Technical Issue if any should be email on [email protected] asap.•All the scratch card packages will be deactivated initially and will be activated within 12 hours on request by partner. (Request should be by email on [email protected] mentioning the Serial no. of the package)•You will be given an email on www.testmerit.net as [email protected] and all the official communication by HO will be done on the same. We expect an active participation from you on all fronts and your regular feedback from the market on product, process and marketing. Looking forward for a fruitful business together
Contact Person – Mr. Rajesh Tiwari (Vertical Head)Address – A-12, Aditya Corporate Hub, F-502, 5th Floor, RDC,
Ghaziabad (NCR) - 201001, Mobile No. 09212448030
Landline No.- 0120 - 6422227Website – www.testmerit.com
Email id – [email protected], [email protected] Email Id – [email protected]
Thank You