Your Presenter today is:Your Presenter today is:Your Presenter today is:Your Presenter today is:
Larry Moore KET Education Consultant, North Central Region Regional Office # (502) 875-9002Voice Mail: (800) 432-0951, ext. 7264E-Mail: [email protected]
My WikiSpaces Address: http://lmooreketresources.wikispaces.com
KET Videos that Be Used to Learn Video/ Media Literacy ConceptsKET Videos that Be Used to Learn Video/ Media Literacy Concepts
KET School Video ProjectKET School Video Project Making News Quiz: Making News Quiz: Liz’s Circus StoryLiz’s Circus Story Hollywood HomeroomHollywood Homeroom Making Grimm MoviesMaking Grimm Movies A variety of KET Encyclomedia A variety of KET Encyclomedia
videos and clipsvideos and clips
KET Multimedia WebsiteKET Multimedia Website
KET Video Multimedia Resource Site KET Video Multimedia Resource Site
http://www.ket.org/education/video-http://www.ket.org/education/video-mm-resources.htmmm-resources.htm
A Good Resource for Video A Good Resource for Video Production Help: KET EncycloMedia Production Help: KET EncycloMedia A Good Resource for Video A Good Resource for Video Production Help: KET EncycloMedia Production Help: KET EncycloMedia
AFI’s Lights Camera AFI’s Lights Camera Education ! Education ! .44
Important Things ToImportant Things To Know about Video Know about Video Important Things ToImportant Things To Know about Video Know about Video
1. TV productions all start as WRITING.1. TV productions all start as WRITING.
2. All programs are “constructed”.2. All programs are “constructed”.
4. TV producers must decide both the 4. TV producers must decide both the Purpose and Audience for any show they Purpose and Audience for any show they createcreate
Important Things To Know about VideoImportant Things To Know about VideoImportant Things To Know about VideoImportant Things To Know about Video
The The purposespurposes of TV shows of TV shows can be to: can be to:
persuade viewers to buy persuade viewers to buy products products or accept certain ideas or accept certain ideas
Inform/ teach Inform/ teach entertain entertain express a point of viewexpress a point of view
Important Things To Know about VideoImportant Things To Know about VideoImportant Things To Know about VideoImportant Things To Know about Video
TV producers “target” certainTV producers “target” certainAudiencesAudiences when making their when making their shows and ads. They look at shows and ads. They look at the audience’s: the audience’s: Background Background AgeAge Wants / needsWants / needs
Video Productions are created in three stages:Video Productions are created in three stages:
Pre-Production ProductionPost - Production
ProductionProductionProductionProduction Scenes are rehearsed, performed by Scenes are rehearsed, performed by
talent, and taped.talent, and taped. Supporting video (B-roll) is also shot to Supporting video (B-roll) is also shot to
“ “cover” audio (the sound) and natural cover” audio (the sound) and natural audio is captured.audio is captured.
Video/audio clips are Video/audio clips are
logged and labeledlogged and labeled
Safety First!Safety First! Use a tripod and make sure it is stableUse a tripod and make sure it is stable Make sure camera is tight on tripodMake sure camera is tight on tripod Watch out for cablesWatch out for cables Don’t point camera at bright light like Don’t point camera at bright light like
the sun for long periods the sun for long periods Don’t try and force tape, cables, Don’t try and force tape, cables,
or attachments into placeor attachments into place
The First Rule of Video ProductionThe First Rule of Video ProductionThe First Rule of Video ProductionThe First Rule of Video Production
No matter how good your equipment, No matter how good your equipment, editing, and graphics… editing, and graphics…
Garbage In! Garbage In! Garbage Out! Garbage Out!
It takes quality audio/video to make a good production!It takes quality audio/video to make a good production!
Camera TipsCamera TipsCamera TipsCamera Tips
Use a tripodUse a tripod Place camera so greatest Place camera so greatest
light is at camera person’s backlight is at camera person’s back Use focus and white balance controlsUse focus and white balance controls Practice camera moves (blocking) Practice camera moves (blocking) Frame shots and moves with purposeFrame shots and moves with purpose
Camera Tips (continued)Camera Tips (continued)Camera Tips (continued)Camera Tips (continued)
Vary shotsVary shots Don’t overuse zoom Don’t overuse zoom Be sure to lay down pre and post-rollBe sure to lay down pre and post-roll Correct roll-back (only on tape cameras)Correct roll-back (only on tape cameras)
Basic Shots TypesBasic Shots TypesBasic Shots TypesBasic Shots Types
Close-up (CU) Wide Shot (WS)Medium Shot (Med)
Telling Your Story With ShotsTelling Your Story With ShotsTelling Your Story With ShotsTelling Your Story With Shots
Shot Purposes Shot Purposes
Close-up/Extreme CU shots- “tell” what Close-up/Extreme CU shots- “tell” what characters look like, show emotions, characters look like, show emotions, point out detailspoint out details
Medium shots- create comfortable Medium shots- create comfortable “talking” distance“talking” distance
Wide Shots- Show setting or action.Wide Shots- Show setting or action. Point of View (POV) shot lets viewer Point of View (POV) shot lets viewer
“ “see” through a character’s eyessee” through a character’s eyes
Using Angles Using Angles Using Angles Using Angles
Bird’s Eye (High angle)Bird’s Eye (High angle) shots make characters or shots make characters or
objects look small or weakobjects look small or weak
Worm’s Eye (low angle) Worm’s Eye (low angle) shots make characters shots make characters look big or stronglook big or strong
Other Visual Storytelling TipsOther Visual Storytelling TipsOther Visual Storytelling TipsOther Visual Storytelling Tips
High or low angle shots make characters High or low angle shots make characters or objects look big/small, weak or strong or objects look big/small, weak or strong
Transitions (dissolves, cuts, computer Transitions (dissolves, cuts, computer animation) connect shots and control animation) connect shots and control pacingpacing
Zoom – Zooming out or in can be used to Zoom – Zooming out or in can be used to guide audience attention throughout a sceneguide audience attention throughout a scene
Differential Focus- by changing focusDifferential Focus- by changing focusfrom subjects in foreground to from subjects in foreground to background, one can guide audiencebackground, one can guide audienceattention through a sceneattention through a scene
ViewfinderLens Assembly
Auto Zoom Control Switch
Wide
Telephoto
Inset Detail
Auto/Manual Focus Controls
WT
Battery Compartment
Power/ Record ControlsMicrophone
Playback Controls
Diagram of a Typical Camcorder
Viewfinder
Lens Assembly
Auto Zoom Control Switch
Wide
Telephoto
Inset Detail
Auto/Manual Focus Controls
WT
Battery Compartment
Power/ Record Controls
MicrophonePlayback Controls
Diagram of a Typical Camcorder
How To Frame A ShotHow To Frame A Shot ((Subject Facing Camera)Subject Facing Camera)
How To Frame A ShotHow To Frame A Shot ((Subject Facing Camera)Subject Facing Camera)
Subject can be centered
Headroom
How to Frame A ShotHow to Frame A Shot (Subject looking to one side)(Subject looking to one side)
How to Frame A ShotHow to Frame A Shot (Subject looking to one side)(Subject looking to one side)
HeadroomHeadroom
Give lead or “ talking” Give lead or “ talking” roomroom
How to Frame A ShotHow to Frame A Shot Using the Rule of ThirdsUsing the Rule of Thirds
How to Frame A ShotHow to Frame A Shot Using the Rule of ThirdsUsing the Rule of Thirds
Place most interesting part of subject where lines cross. Notice body Place most interesting part of subject where lines cross. Notice body and eyes lie along these lines instead of picture’s center.and eyes lie along these lines instead of picture’s center.
11
22
33
1 2 31 2 3
Common Video Mistakes…..Common Video Mistakes…..Common Video Mistakes…..Common Video Mistakes….. Too much headroom - bad framingToo much headroom - bad framing Subject in front of bright backlightSubject in front of bright backlight Shaky camera - no tripodShaky camera - no tripod No shot variation - wide shotNo shot variation - wide shot Insufficient planning - no scriptInsufficient planning - no script lack of pre and post rolllack of pre and post roll
Audio Track PartsAudio Track PartsAudio Track PartsAudio Track Parts
TalkingTalkingSound effectsSound effectsMusicMusicNatural soundNatural sound
Audio TipsAudio TipsAudio TipsAudio Tips If possible use headphonesIf possible use headphones
to monitor to monitor Select microphones based on project needsSelect microphones based on project needs Place microphone right distance from Place microphone right distance from
sourcesource When using built-in microphone move When using built-in microphone move
closer and zoom out closer and zoom out Listen for distracting background noisesListen for distracting background noises
Common Audio Mistakes…..Common Audio Mistakes…..Common Audio Mistakes…..Common Audio Mistakes…..
using only cam mikeusing only cam mike
mike too far from sound sourcemike too far from sound source
not monitoring audionot monitoring audio
On-Air Tips for TalentOn-Air Tips for TalentOn-Air Tips for TalentOn-Air Tips for Talent Make sure ahead of time
that you can read and properly pronounce words (especially people’s names)
Wait for your cue before speaking
Smile! (when appropriate)
On-Air Tips for TalentOn-Air Tips for TalentOn-Air Tips for TalentOn-Air Tips for Talent When addressing audience, look
into camera when speaking as much as possible.
Hold referred to objects close
to face when possible so it is easy to frame shot “spokesmodel pose”
Speak clearly, projecting your voice toward the microphone
Advertising Techniques (Production)Advertising Techniques (Production)
Close-upClose-up Makes product look bigger.Makes product look bigger.AnglesAngles Make product or person look Make product or person look
more or less important.more or less important.LightingLighting Makes product look pretty,Makes product look pretty,
scary, exciting, etc.scary, exciting, etc.Sound EffectsSound Effects Make product seem more fun Make product seem more fun
or exciting.or exciting.Music/jingleMusic/jingle Sets “mood” and helps you Sets “mood” and helps you
remember product.remember product.Makeup/Makeup/ Uses makeup or styling “tricks” to Uses makeup or styling “tricks” to food styling food styling change the look of a person or productchange the look of a person or product
Advertising TechniquesAdvertising Techniques(Persuasion Techniques)(Persuasion Techniques)Advertising TechniquesAdvertising Techniques(Persuasion Techniques)(Persuasion Techniques) Sport or movie star uses product Sport or movie star uses product Using emotions such as fear or humorUsing emotions such as fear or humor Person you want to be like sells productPerson you want to be like sells product BandwagonBandwagon CardstackingCardstacking StatisticsStatistics Fact vs. OpinionFact vs. Opinion Public GoodPublic Good Sense AppealSense Appeal Word games (generalities, weasel words)Word games (generalities, weasel words)
Pre-ProductionPre-Production Decide on target audience and purposeDecide on target audience and purpose Pick and obtain access to locationsPick and obtain access to locations Plan and build sets and obtain propsPlan and build sets and obtain props Audition and choose talent Audition and choose talent Write scripts /storyboardsWrite scripts /storyboards Plan for special effects, Plan for special effects,
graphics, and websitegraphics, and website
Planning Your ProductionPlanning Your ProductionPlanning Your ProductionPlanning Your Production
Two main ways of planning are scripts and Two main ways of planning are scripts and storyboardsstoryboards
Scripts take many forms but should have a Scripts take many forms but should have a place for both audio (sound) and video (picture)place for both audio (sound) and video (picture)
Storyboards are really comic strip versions of Storyboards are really comic strip versions of production where shots are drawn with the production where shots are drawn with the audio written as captions underneathaudio written as captions underneath
Script Writing ProcessScript Writing Process
Research- This involves not only looking for factual Research- This involves not only looking for factual information but possible sources for stills, video information but possible sources for stills, video segments, audio sources etc. segments, audio sources etc.
Content Outline- The framework for the script. which Content Outline- The framework for the script. which contains all the information the script will have. It's easier contains all the information the script will have. It's easier to edit, cut, or add to later. The outline is laid out in the to edit, cut, or add to later. The outline is laid out in the sequence of the script. sequence of the script.
Treatment- written in story format Treatment- written in story format (in commercial world the (in commercial world the treatment is used often to “sell” the production before actual script treatment is used often to “sell” the production before actual script is written) is written)
11st,st, 2 2ndnd, and final draft process, and final draft process
Script ExampleScript ExampleScript ExampleScript Example VideoVideo
EST. Shot -of school exteriorEST. Shot -of school exterior
Med. Shot- Student host pointing at Med. Shot- Student host pointing at buildingbuildingWS. Shot – Student walks through WS. Shot – Student walks through doordoorMed. 2 shot- Host and school directorMed. 2 shot- Host and school director
CU- Director’s face as he is talkingCU- Director’s face as he is talking
EST. Shot- Scriptwriter’s office with her EST. Shot- Scriptwriter’s office with her at her computerat her computer
AudioAudio
V.O- Welcome to the ACME School of V.O- Welcome to the ACME School of ProductionProduction
Let’s go inside and take a tour!Let’s go inside and take a tour!
Music Music
This is the school’s director, Mr. DoeThis is the school’s director, Mr. DoeWhat are you going to show us What are you going to show us today?today?
Well I thought we would start by talking Well I thought we would start by talking with our scriptwriter, Ms. Smith.with our scriptwriter, Ms. Smith.
Director – Well hello Ms. Smith! We Director – Well hello Ms. Smith! We have a visitor with us, Mr. Hosthave a visitor with us, Mr. Host
Shot AbbreviationsShot AbbreviationsShot AbbreviationsShot Abbreviations
(ECU) Extreme Close-up Shot(ECU) Extreme Close-up Shot (CU) Close-up Shot(CU) Close-up Shot (Med) Medium Shot(Med) Medium Shot (WS) Wide Shot(WS) Wide Shot (POV) Point of View Shot(POV) Point of View Shot (EST) Establishing Shot(EST) Establishing Shot
Sample StoryboardSample Storyboard
The veterinarian will take a blood sample
She will use a special needle to take the sample
She will check the sample under a microscope
Interview TipsInterview TipsInterview TipsInterview Tips
Write a focus sentenceWrite a focus sentenceResearch the subject Research the subject Target your audience correctlyTarget your audience correctlyPrepare a complete list of questionsPrepare a complete list of questionsDescribe the purpose to the subject Describe the purpose to the subject
before the interviewbefore the interview
Interview TipsInterview TipsInterview TipsInterview Tips
Don’t interview the subject without Don’t interview the subject without the camera before the actual the camera before the actual interviewinterview
LISTENLISTENAsk good follow-up questionsAsk good follow-up questionsBe polite and professionalBe polite and professional
Interview No-No’sInterview No-No’sInterview No-No’sInterview No-No’s
Yes and no questionsYes and no questions ““I see” and “Uh-huh”I see” and “Uh-huh” Two-part questionsTwo-part questions Obvious questionsObvious questions Questions in poor tasteQuestions in poor taste Questions that have already been Questions that have already been
answeredanswered
When writing for a news broadcast…When writing for a news broadcast…
Some things stay the sameSome things stay the same
You still need to be:You still need to be: ClearClear Fair Fair BalancedBalanced InterestingInteresting
Some things change
Write the way you talk; you are telling a story
Sesame Street Style –simple, slow easy on the ears
Short sentences Listen to your story as well
as watch it. Let your pictures tell the
story. Avoid talking heads Let your subjects provide
the drama
Roles in ProductionRoles in Production Producer – Oversees project,Producer – Oversees project, Guides idea, works with directorGuides idea, works with director Director - Guides actual production (calls the Director - Guides actual production (calls the
shots!)shots!) Assistant Producer/Assistant Director- finds Assistant Producer/Assistant Director- finds
resources, gets copyright okays,resources, gets copyright okays,sets schedules, arrange interviews, locationssets schedules, arrange interviews, locations
Talent - On-camera host, anchor, or actor Talent - On-camera host, anchor, or actor delivers lines, acts in character, follows delivers lines, acts in character, follows director’s cuesdirector’s cues
Roles in ProductionRoles in Production Camera person - Operates camera, tells story Camera person - Operates camera, tells story
visually as guided by directorvisually as guided by director Audio Engineer – Records and manages sound Audio Engineer – Records and manages sound Scriptwriter – writes scripts & storyboardsScriptwriter – writes scripts & storyboards Computer Generated Imaging (CGI) Designer- Computer Generated Imaging (CGI) Designer-
Creates text, still images, and animations for Creates text, still images, and animations for onscreen and web use.onscreen and web use.
Website Designer- Many programs have websites Website Designer- Many programs have websites or are delivered as part of a website.or are delivered as part of a website.
Dressing for TelevisionDressing for TelevisionDressing for TelevisionDressing for Television
Choose clothes with simple, clean linesChoose clothes with simple, clean lines Wear solid colors (blues and teals)Wear solid colors (blues and teals) Women should wear make-up that Women should wear make-up that
emphasizes eyes and lips and men and emphasizes eyes and lips and men and women should use powder to avoid women should use powder to avoid “shiny” areas “shiny” areas
Avoid white, black, shiny Avoid white, black, shiny jewelry, and distracting jewelry, and distracting patternspatterns
The “Magic” of TV (Special The “Magic” of TV (Special Effects and Post Production)Effects and Post Production)The “Magic” of TV (Special The “Magic” of TV (Special Effects and Post Production)Effects and Post Production)EditingEditingGraphicsGraphicsSpecial EffectsSpecial EffectsAnimationAnimationMake-upMake-up
Post-ProductionPost-ProductionPost-ProductionPost-Production
The best pieces of video and audio are The best pieces of video and audio are picked and put in the right order.picked and put in the right order.
The video pieces are edited together.The video pieces are edited together. Graphics (words on screen) and computer Graphics (words on screen) and computer
effects are created and edited in.effects are created and edited in. The audio track is edited (sweetened) with The audio track is edited (sweetened) with
sound effects, music, and natural sounds sound effects, music, and natural sounds placed where needed.placed where needed.
Editing: In-Camera/Non-Linear Editing: In-Camera/Non-Linear In-Camera editing: Plan and shoot in order using In-Camera editing: Plan and shoot in order using
record/pause feature. Little flexibility for later record/pause feature. Little flexibility for later rearrangement.rearrangement.
Non-Linear: shoot video andNon-Linear: shoot video and then input into computer with then input into computer with non-linear editing software. non-linear editing software. Video and audio segments Video and audio segments represented by icons placed represented by icons placed on a desktop timeline in desired on a desktop timeline in desired order. order. Segments can easily beSegments can easily be rearranged and graphics, rearranged and graphics, transitions, effects integrated to transitions, effects integrated to created finished product. created finished product.
KET’s Flexible Multi-media Instructional KET’s Flexible Multi-media Instructional Resource!Resource!KET’s Flexible Multi-media Instructional KET’s Flexible Multi-media Instructional Resource!Resource!
Provides multi-media learning objects that Provides multi-media learning objects that can be integrated in myriad ways!can be integrated in myriad ways!
Helps address 21Helps address 21stst Century Learning styles Century Learning styles of today’s “Digital Natives”of today’s “Digital Natives”
Provides opportunities to address Provides opportunities to address Digital Citizenship related issuesDigital Citizenship related issues
Some Examples of An Original Production Some Examples of An Original Production Using EncycloMedia ContentUsing EncycloMedia Content
Here is a short movie created using Here is a short movie created using “MovieMaker” which incorporates original video “MovieMaker” which incorporates original video combined with Encyclomedia clips, and sound combined with Encyclomedia clips, and sound effects.effects.
• 5000 videos- 50,000 video segments 5000 videos- 50,000 video segments (estimated by Jan 2009)(estimated by Jan 2009)
• 155 of KET’s original programs155 of KET’s original programs• 20,000 digital images20,000 digital images• 400 songs, 3000 sound effects400 songs, 3000 sound effects• 40 historic speeches40 historic speeches• Discovery Atlas Interactive MapDiscovery Atlas Interactive Map
Some Features Your Familiar WithSome Features Your Familiar With
And Many New Features Coming in 2008-09!And Many New Features Coming in 2008-09! And Many New Features Coming in 2008-09!And Many New Features Coming in 2008-09!
Expanded content libraryExpanded content library Higher resolution filesHigher resolution files More granular search taxonomyMore granular search taxonomy Clip-level standards correlationClip-level standards correlation Enhanced site administration and user-Enhanced site administration and user-
friendly reporting capabilitiesfriendly reporting capabilities Broadened Student AccessBroadened Student Access Integrated Student CenterIntegrated Student Center
Lets Explore this Exciting Service!Lets Explore this Exciting Service!
Click Here for link to sign-in page
What Can be Used from Encylomedia What Can be Used from Encylomedia in Your MovieMaker productions? in Your MovieMaker productions? What Can be Used from Encylomedia What Can be Used from Encylomedia in Your MovieMaker productions? in Your MovieMaker productions?
Video segments with the Edit iconVideo segments with the Edit icon Digital StillsDigital Stills Sound effectsSound effects Songs (this are for elementary ages)Songs (this are for elementary ages)
Windows MovieMakerWindows MovieMakerWindows MovieMakerWindows MovieMaker
Required Equipment:Recommended accessories for camera:Recommended accessories for computer:
Required Equipment:Recommended accessories for camera:Recommended accessories for computer:
Required Equipment:Required Equipment:• • MiniDV or hard drive digital video cameraMiniDV or hard drive digital video camera• • Computer that supports a digital video connectionComputer that supports a digital video connection• • Microsoft Windows XP with Movie Maker version 2.1 or Microsoft Windows XP with Movie Maker version 2.1 or higherhigher• • i.Link port (also known as FireWire or IEEE 1394) on your i.Link port (also known as FireWire or IEEE 1394) on your computercomputer
Recommended accessories for computer:Recommended accessories for computer:• • hard disk drivehard disk drive• • DVD burner with writeable DVD mediaDVD burner with writeable DVD media• • HeadphonesHeadphones• MicrophoneMicrophone
Windows MovieMakerWindows MovieMakerWindows MovieMakerWindows MovieMaker
Required Equipment:Recommended accessories for camera:Recommended accessories for computer:
Required Equipment:Recommended accessories for camera:Recommended accessories for computer:
For taking video from your cameraFor taking video from your cameraImport video file from EncycloMedia or other sourceImport video file from EncycloMedia or other sourceFor importing still photosFor importing still photosFor importing sound filesFor importing sound files
Collections do not store resources just “point” to themEffects change the look of the video, ex. film grainTransitions are digital effects that “connect” segmentsTitles and credits create print graphics at beginning and endAutomatically creates a movie based on the selected clips or Automatically creates a movie based on the selected clips or collectioncollection.
Some KET Resource Integration Sites Some KET Resource Integration Sites
Missi Baker’s Blog and WikiMissi Baker’s Blog and Wikiwww.missibket.blogspot.comwww.missibket.blogspot.comwww.missibket.wikispaces.comwww.missibket.wikispaces.com
Cynthia Warner’s Wiki Cynthia Warner’s Wiki http://cwarnerket.wikidot.comhttp://cwarnerket.wikidot.com
Larry’s Wiki http://lmooreketresources.wikispaces.com
CitationsCitationsCitationsCitationsTelevision Goes to School: The Impact of Video on Student Learning in Television Goes to School: The Impact of Video on Student Learning in Formal Education (Jan 2004). Provided by the Education Department Formal Education (Jan 2004). Provided by the Education Department Corporation for Public Broadcasting created by EDC’s Center for Corporation for Public Broadcasting created by EDC’s Center for Children and TechnologyChildren and Technology
Rogow, F. R. (1997). Don’t turn off the lights! Tips forRogow, F. R. (1997). Don’t turn off the lights! Tips forclassroom use of ITV. Insighters Educationalclassroom use of ITV. Insighters EducationalConsulting.Consulting.
Singer, J.L. & Singer, D.G. (1983) Implications of childhoodSinger, J.L. & Singer, D.G. (1983) Implications of childhoodtelevision viewing for cognition,television viewing for cognition,imagination, and emotion. In J. Bryant and D.R.imagination, and emotion. In J. Bryant and D.R.Anderson, (Eds.) (1983). Anderson, (Eds.) (1983). Children’s Understanding ofChildren’s Understanding ofTelevision: Research on attention andTelevision: Research on attention andcomprehension. comprehension. New York: Academic Press.New York: Academic Press.
Gardner, H. (1999.) Gardner, H. (1999.) Intelligence reframed: MultipleIntelligence reframed: Multipleintelligences for the 21st century. intelligences for the 21st century. New York: BasicNew York: BasicBooks.Books.Gardner, H. (1993). Gardner, H. (1993). Multiple intelligences: The theoryMultiple intelligences: The theory
CitationsCitations
Center for International Education/University of Wisconsin- Center for International Education/University of Wisconsin- Created: May 17, 2001- Updated: Created: May 17, 2001- Updated: Copyright © 2005- Robert J. Beck, Ph.D- All rights reserved.Copyright © 2005- Robert J. Beck, Ph.D- All rights reserved.
Discovery Education for access to KET EncycloMedia clipsDiscovery Education for access to KET EncycloMedia clips