Telling Your Digital Story
Michael Ward * Liz Ertner * Sara Wolfson * Becca Marcus
Uncovering Your Story
A How To Guide
Make it personal
Make it timely
Make it emotional
Make it genuine
Make it sticky
Make it relevant
* Enemies* Values
* Something lost* What this says about you as a
person
Make it high-stakes
Make it loud
Personal
Overview
Timely
Sticky
Relevant
High stakesLoud
Emotional
Genuine