The use ofThe use of telecommunication telecommunication equipment by Japanese youngequipment by Japanese young
TEAM : YOKOMIZO08bn001z Sakurako Aoki
08bn024j Rie Ueda08bn129m Daichi Yokomozo
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~ 1990s
• Japanese young tend to spend their all
money on one thing.
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Brand name goodsBrand name goodsAutomobileAutomobile
It’s high status!
• Now, Japanese young think spending their all money on one thing is unfashionable
• They are decreasing the sales of car.
Change in the sense of using money
3Reference:M1:F1 Souken http://www.m1f1.jp/m1f1/files/report_070228.pdf
• Japanese young feel their status by communication tool.
• They tend to buy the latest mobile phone such as “iPhone” to follow the fashion.
The status as of now
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• “mixi” and “Twitter”• have two mobile phones
Diversification in the way of communication
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not only talking and sending E-mail but also taking pictures and using Internet
It’s important than watching TV !
>
Young’s information life
6it is enough to see the news by using mobile phones.
BecauseBecause
don’t take the newspaper
74.4%
don’t have fixed-line phone
48.9%
• Symbolic song of Japanese young communication culture is popular
• Kana Nishino 、 Rad w imps etc
SubCulture
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