Thanks. But who am I?
Miguel…
8
Equipa > Ideia(s) > Startup Portugal à América do Sul
UniPlaces will become the dominant property portal for accommodation in university cities.
Our vision involves building a strong brand in the university communities together with a strong technological platform, whilst raising quality & safety
standards in all markets we operate in.
Founding Team Ambitious. International. Diverse.
Mariano Kostelec (ARG)
Ben Grech (ENG)
Miguel Santo Amaro (PT)
Leo Lara (ES)
International team with strong technical and commercial experience Fluent in 5 languages, work experience with leading firms in Europe, Asia & North America, exceptional educational history
Prototype Value for all users – Lean Startup Model
Students
Property Managers
Universities
Solution Real search. Scalability.
Students
Property Managers
Universities
Technology Search accommodation near your university or faculty
Portugal, Spain, Brazil, Chile, Argentina
International Markets & Expansion
11.2m Students in our target markets
23%+ Students seek privately rented accommodation
265k+ Intl. students, quickly growing
610k+ Student homes
Selling synergistic products & services
Transaction commissions
Future Growth Adjacent opportunities
Bootstrapping (Lean)
November Now
Gained over 4,500 property listings
25 exclusive partnerships
Proof of concept revenue from early users
Launched new platform
Closing seed Round $$$
South American launch in Chile
Established in-house product development team
The Vision International. Ambitious
Business Plan The Template: www.sequoiacap.com/ideas
A lot of precise info. Few words. 15-20 slides.
Business Plan But…
Biggest Challenge? Financing. Recruiting. Expanding. Business. Tech. Marketing. Pricing / Rev. Location. Funding
Location Does it matter?
Why starting in Lisbon? The most common question among VCs, friends, employees, etc.
Why not?
Starting your own business or
joining an established company?
Is it a good idea?
1. +$1 billion addressable market 2. Valid business model
3. <$2 million in seed / $15 million series A 4. Top player: geography, segment.
5. Scalable 6. No risk of disintermediation
7. Rapid growth market 8. You know how to execute
9. An idea that I like and want to do
Bootstrapping Competitions
Raising Too many myths.
Are there business angels in Portugal?
Smart Money
BA / VC / PE
54 “En'dades Veículo”: €42 million.
Term Sheets
LOI
Is it the right time?
QREN?
Speak to them all at once? Should I approach them?
Valuation?
Location? International? Syndicated Investment
Shareholders Agreement
Reverse Vesting Preference Stock
Leaver Clause
Exclusivity
SA or LDA
The Nine Stepts to the Epiphany
1. Team 2. Market
3. Prototype 4. Full-‐'me
5. Advisory Board 6. Iterate (Be humble. Listen to the market)
7. Prove the model 8. Scale
9. Enjoy the ride. It should be fun!
Read! Free advice.
6
Startup Heroes Celebrate Success. Role models in Portugal.
6
“Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.”
-Goethe
miguel.santo.amaro