1. Technology Trends in Africa: The Digital / Mobile
Revolution
2. Content Mobile in Africa Connectivity across the Region The
growth of mCommerce The role of Mobility in CGS A mobility services
framework to shape ICT strategy Copyright 2013 Accenture All rights
reserved. 2
3. Mobile in Africa Source: GSMA, November 2013 Copyright 2013
Accenture All rights reserved. 3
4. Solid coverage in Africa while internet and smartphones
availability is rather sporadic. *GSM Coverage shown in Purple
Copyright 2013 Accenture All rights reserved. 4
5. Diversity Across the Continent The technology picture across
Africa is diverse and allowance should be made for this variance Vs
Copyright 2013 Accenture All rights reserved. 5
6. Rapid rate of Change in Several Geographies HD voice
networks increased from 3 to 7 in the last 12 months 13.5%
quarterly growth in mobile broadband connections LTE penetration is
growing rapidly Source: GSA Evolution to LTE report, Oct 2013
Mobile Versus Desktop Browsing in Nigeria Source: GSMA, 2013
Source: StatCounter Global Stats, Nov 2013 Copyright 2013 Accenture
All rights reserved. 6
7. Handset mix in Africa The South African Example There is a
small difference in penetration between $2 - $30 per day Mobile
Phones are seen as a utility rather than luxury Penetration in
urban areas up to double that of rural 12% Smartphone ownership (4%
Africa) Copyright 2013 Accenture All rights reserved. Source: GSMA
Wireless Intelligence, AMPS, GSMA-MDI Analysis 7
8. Connected Living in Africa Consumers are adopting mobile
products and services across the continent 448 deployments across -
mHealth - Mobile Learning & Education - Smart Cities -
mAutomotive Source: GSMA, mobiledevelopmentintelligence.com, 2013
Copyright 2013 Accenture All rights reserved. 8
9. Social Media Spread Copyright 2013 Accenture All rights
reserved. 9
10. mCommerce in Africa The Nigeria Example mCommerce is still
very fragmented throughout Africa - To date, traction in mobile
payments in Nigeria remains very low and very few MPOs have
achieved interoperability although there is some acceptance at some
merchants Copyright 2013 Accenture All rights reserved. 10
11. Mobility plays a role in many critical industry threats and
opportunities The New Consumer 1. 2. 3. The Digital Consumer
Cash-strapped, gray & green in developed markets Aspirational
middle class in emerging markets Winning the War in the Store 4. 5.
6. Fast, effective innovation Demand sensing Perfect store
execution Shifting Competition and Focus 7. 8. 9. 10. 11. Grow in
emerging markets Win in low growth markets Improve process
efficiency Evolve operating models Analyticsfrom descriptive to
predictive Managing Uncertainty 12. Collaboration 13. Attracting,
growing, and retaining talent 14. Managing market risk Source:
Euromonitor International, Mintel, Nielsen, Accenture Research
Copyright 2013 Accenture All rights reserved. 11
12. Mobility can deliver meaningful bottom line results through
revenue growth and productivity improvements The New Consumer More
direct relationships with consumers Access to the consumer
throughout the purchase and consumption lifecycle. Winning the War
in the Store Inform business analysis with real time capture of
data Deliver resources and information where and when needed
Automate, streamline, speed up and increase the accuracy of instore
execution and validation processes Improve sales efficiency and
effectiveness Shifting Competition and Focus Transform business
processes with mobile first design and thinking Improve asset
utilization and up-time with mobile asset tracking and monitoring
Managing Uncertainty Leverage skilled resources more widely Enable
more flexible working conditions and reduce travel Improve employee
satisfaction and reputation Source: Euromonitor International,
Mintel, Nielsen, Accenture Research Copyright 2013 Accenture All
rights reserved. 12
13. Consumer Goods & Services Challenges and Corresponding
Mobility Opportunities Copyright 2013 Accenture All rights
reserved. 13