Girl-E
A Low-Fidelity Prototype
Customer Interviews, Lessons and Surveys
Inspiring Female Business Leaders of Tomorrow
Website Structure
Home PageExplore YourselfResourcesThis Just In!Meet Other EntrepreneursCounsellingDashboard
Home Page
Motives and
Mission of Girl-E
Trending startup ideas
Girl-E Entrepreneu
r Ranking(ranks all registered
female entrepreneurs according to their overall
performance)
Weekly Newsletters (on what’s
new and trending in the world of
business)Snippets and blogs
from related
websites
Fun Corner(on facts and jokes about the world of
business)
Explore
Yourself
Free Training
and advice (from start to
finish on establishing a
business / working in an established business)
Match-making (matching a
businesswoman with the most apt business for her
based on an exhaustive exercise)
Free Guidance
and Counselling (both moral
and career-oriented;
moral counseling to
encourage women to
fight the social taboo under
which they are ‘buried’ and
‘kept at home’)
Developing business skills for success
Resources
Forums for discussion
and information exchange
Meeting successful,
eminent businessmen; one-to-
one interaction
services available
Access to success stories,
techniques and
inspirational videos of
world-famous businessmen and complete
picture of successful startups
News reports on
developments in various businesses
This Just In!
The latest of latest
happenings in various businesses that have impacted
the respective companies
Women entrepreneurs welcome to share their experiences and stories
Especially for tech-savvy
businesswomen, free access to a network
of IT entrepreneurs to encourage more of them to step into the rapidly
evolving field
Meet Other Entrepreneu
rs
Match-making
(suggesting match-ups of
women entrepreneurs with similar
goals to come together to set up businesses)
Connections(all women
entrepreneurs welcome to share information about various resources
and make recommendations
to other businesses)
A diverse social
network of women
entrepreneurs all over the
world
Small teams of women
entrepreneurs sharing common traits formed for
some small, just-for-fun projects
Counselling
Divided into free
and premium
counselling
Free Counselli
ng
Premium Counselli
ng• Motivational
videos from elite businessmen
• Personalized one-to-one counselling sessions at higher rates than in case of premium counselling
• Guidelines and free information for setting up a business
• All features of free counselling
• Girl-E as a one-stop platform for complete information from starting to getting out of home to monitoring a successful business.
• Interviews arranged with successful businessmen if possible
Dashboard*
Creating, managing
and improving
one’s profile
*Unmentioned but a critical factor of Girl-E is that to access any feature, one must create an account.
Progress Tracker
(to track how far a women entrepreneur
has reached in realizing her goal, suggesting further
steps)
A corner displaying latest developments in
business and discussions related
to the women entrepreneur’s business field
choice
Interview of 28 potential customers
• We did some more comprehensive interviews with potential customers, in our case applying to women of age group 17-23 years. This time, we chose women with very diverse backgrounds to get an overall impression of our business plans, as they perceive it.
How do we make Girl-E safer than others?• First of all, we leave the option to the customer. Whether he
wants to share an idea in the forums, or just keep it undisclosed but possibly shared with an experienced entrepreneur.
• By safety, we also guarantee that we connect these future leaders with the right people. That includes finding the right mentors for them. We invite popular figures and esteemed businessmen to our website and can also have them complete a survey which can be used to find more details about them and see if they are a perfect mentor for a particular customer. Accordingly, we recommend appropriate mentors for each customer. Again, it is our customer's choice to decide upon his mentor. We do our part by recommending them.
• We also ensure proper delivery of services. A Help Contact will always be there for customers in case they need any technical assistance. Most importantly, the best way to ensure safety is to make the service very user-friendly so that our customers trust the security of the website.
• Normal security measures for any typical website will also be taken for Girl-E.
Need to embed legal requirements and accessibility on all platforms
• Legal requirements will be met as per the norm.• Accessibility on all platforms is a major issue on our
cards that we will deal with in the near future.• Our aim is to successfully start off through a website
and then gradually move on to other means such as using apps in smartphones, iPhones, tablets and other gadgets.
• Before getting an app version of our product, it is important that we generate the required build-up for the product through the website so that the app sells accordingly.
Sponsorships and Sustenance
• Our targeted sponsors are mainly from institutions centered on women welfare as we can trust in their regular funding towards this noble cause.
• How shall we sustain our product? Longevity is the most important factor to ensure success for our startup and it is mainly going to depend upon how much we can sell, to what extent we can establish future female business leaders and to what extent we receive proper hits on our online service. We aim to make this plan a one-stop service for all women entrepreneurs.
Is your online safety on our website a priority when using it to plan your career?
86%
8%
6%
YesNot a priority but something I worry aboutNot at all
Are you ready to pay a fixed amount for this online service in helping you plan your business career?
28%
50%
22%
YesNoIt depends on the price
What do you do more in daily life, study business in order to plan a successful startup, or engage more in practical experiences through internships and other possibilities?
50%50%
Through StudiesInternships, Part-time op-portunities, etc.
Do you prefer to use a handheld device (smartphones, tablets, etc.), or a computer in order to use this service?
35%
39%
26%
Handheld devicesA computer is goodDoesn’t matter