Download pptx - Technology embed

Transcript
Page 1: Technology embed

Technology Trends

Jacqueline.Lorna.Manuela.Franziska

Page 2: Technology embed

MOBILE TECHNOLOGY

TECHNOLOGY IN HOSPITALITY

ONLINE TRAVEL BEHAVIOR

SOCIAL MEDIA

Page 3: Technology embed

MOBILE TECHNOLOGY

Page 4: Technology embed

5 BILLIONMOBILE PHONE CONNECTIONS WORLDWIDE

SMSALREADY USED

TO DELIVER INSTRUCTIONS

Sources: http://www.physorg.comBBC News, 2010, ONS

Page 5: Technology embed

BY CHRISTMAS 2011

1 OUT OF 2 AMERICANS WILL HAVE A SMARTPHONE

Source: http://www.gigaom.com

Page 6: Technology embed

AUGMENTED REALITY

Page 7: Technology embed

COPENHAGEN AIRPORT

AR helps passengers to get around the airport.

In future even length of security queues, busy lounges, etc.

Source: http://www.gigaom.com

Page 8: Technology embed

# of travellers using Smartphones for information

will soon exceed the # of those using laptops or desktop computers

Source: http://www.trendsfortourism.com

Page 9: Technology embed

Tablets and smartphones will be the primary way of accessing the web in 5 years time. So not only during the

trip but also planning the

tripwith tablets and/or

smartphones

Source: http://www.trendsfortourism.com

Page 10: Technology embed

FOR YOUR BUSINESS

DEVELOP INTERFACES WITH MOBILE DEVICES

MAKE PLANNING AND BOOKING MORE CONVENIENT BY CREATINGNEW POINTS OF ELECTRONIC DISTRIBUTION

ALLOW MOBILE PAYMENTS

DEVELOP SMARTPHONE APPS

Source: WTTC, 2003

Page 11: Technology embed

TECHNOLOGY INHOSPITALITY

Page 12: Technology embed

Virtualization

Web 2.0, Social Networking

Mobility/Mobile Devices

Business Insights, Analytics

Digital Signature, User Interfaces

TRENDS IN TOURISM

Source: http://blogs.msdn.com/b/bfridley/archive/2009/04/23/technology-trends-in-hospitality.aspx

Page 13: Technology embed

68% OF

BUSINESS TRAVELERSCHOOSE MOBILE BOOKING

Source: http://www.tq.com.au/fms/tq_corporate/qld_tourism_strategy/Final%20Document/Chapter%204%20Final%20QTS%20Low-res.pdf

Page 14: Technology embed

VIRTUAL VISITSare now possible

RANGESPEEDCOMFORTSAFETY

Source: http://www.special-edition.ru/trends/guests/recent-technological-trends-for-worldwide-tourism.html

Page 15: Technology embed

Relationship Building

Flexibility & Accesibility

Improving Productivity

Frequent & interactive communicationSource: http://www.capegateway.gov.za/Text/2004/11/technologydevelopmenttrends.pdf

Page 16: Technology embed

Database management systems respond to individuals

More control for touristson how they spend their money

Improving speed & comfortreducing the real cost of travel

All aspects of Tourism & Hospitality

are being dramatically changed!

Source: http://www.tourism.wu-wien.ac.at/Summit/Material/Chris_Cooper.pdf

Page 17: Technology embed
Page 18: Technology embed

This opens up opportunities for technology companies to provide solutions that help bring much needed marketing to stakeholders but also provides the tourism board with an effective means of aggregating and distributing products and services from their stakeholders.

Source: http://tourismtechnology.rezgo.com/2009/04/technology-can-drive-tourism-innovation.html

Page 19: Technology embed

ONLINE BEHAVIOR

Page 20: Technology embed

Increase of 480.4% worldwide between 2000-

2011

Source: www.internetworldstats.com

Page 21: Technology embed

INTERNET TRAVEL SOURCE#1 IN GERMANY67% LOOK FOR TRAVELINFO ONLINE

UP TO 89% OF DECISIONS ARE MADE DUE TO THE INTERNET

Source: http://news.worldsites-schweiz.ch/internet-bei-kaufentscheidung-wichtiger-als-tv-oder-zeitung.htm

Page 22: Technology embed

simple

multilingual

more trusted

Page 23: Technology embed

APPROX. 50% OF TRAVELPLANS ARE MADE DUE TOONLINE REVIEWS

HELP OTHERS TO BETTER DECISIONSREWARD OR HELP THE COMPANY

Source: http://www.bazaarvoice.com

WHY DO PEOPLE WRITE REVIEWS?

Page 24: Technology embed

2007 2008 2009

Use of the Internet

50 % 56 % 60 %

Bookers 36 % 41 % 48 %

Europe

Sources: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry

Roland Conrady, Martin Bucks: (2011) Trends and Issues in Global Tourism.

China2007 = 1.4 billion USD by online booking2010 = 6.2 billion USD (forecasted)

Page 25: Technology embed

51% IN 2007

57% IN 2008

60% IN 2009

ONLINE PURCHASE OF TRAVELSIN THE U.S.

Source: www.eturbonews.com/4892/what-growing-international-trend-means-travel-industry

Page 26: Technology embed

LARGEST ONLINE REVIEW SITE

50 million visitors/month

45 MILLION REVIEWS85000 cities474000 hotels135000 attractions675000 restaurants

Source: http://www.tripadvisor.com

Page 27: Technology embed

LEADING GERMAN SPEAKINGHOTEL REVIEW PLATFORM

500-1500 reviews/day

660.000 hotel reviews25.000 travel tips

NOT JUST REVIEW BUT ALSOBOOKING SITE!

Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.

Page 28: Technology embed

ALL IN ONE PLATFORMS

REVIEW - BOOK

BY 2015

40-80% OF ALL VACATIONSARE EXPECTED TO BE BOOKED

ONLINE

Source: Roman Egger und Dimitrios Buhalis. eTourism case studies.

Page 29: Technology embed

Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html

THE FUTURE

Page 30: Technology embed

Source: http://www.tui-deutschland.de/td/de/pressemedien/pressemeldungen/2011/02_februar/23_berlin_mitte.html

THE FUTURE320 square meter shop

30 square meter screen with holiday pictures

Virtual touch screens

combination of virtual world and personal advice

Page 31: Technology embed

SOCIAL MEDIA

Page 32: Technology embed

500 MILLIO

NACTIVE USERS

1 BILLIONTWEETS PER WEEK

48 HOURS OF VIDEO

UPLOADED

x MINUTE

Source: https://www.facebook.com/press/info.php?statisticsSource: http://www.telegraph.co.uk/technology/twitter/8383044/Twitter-breaks-one-billion-tweets-barrier-on-fifth-birthday.html

Source: http://searchenginewatch.com/article/2073962/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day

Page 33: Technology embed

dd dddddddd

2 10OUT OF

REVIEW FACEBOOK BEFORE BOOKING THEIR VACATION

Source: http://www.slideshare.net/bengrossman/ten-social-tourism-tips-to-attract-travelers

Page 34: Technology embed

INCLUDING OVER HALF OF COMSCORES

GLOBAL WEBSITES

2.5 MILLION

WEBSITES

USE FACEBOOK AS

A PLATFORM

Source: https://www.facebook.com/press/info.php?statistics

Page 35: Technology embed
Page 36: Technology embed

$3 millio

n

ROI

Source: http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php

Page 37: Technology embed

15 MINUTES EACH DAY ON

YOUTUBE

AN AVERAGE USER SPENDS

Source: http://www.viralblog.com/research-whitepapers/youtube-statistics/ /

Page 38: Technology embed

3 BILLION VIEWS A DAY

Source: http://thenextweb.com/google/2011/05/25/youtube-hits-3-billion-views-per-day-2-days-worth-of-video-uploaded-every-minute/

Page 39: Technology embed

SOCIAL MEDIA BIGGER THAN SEARCH ENGINES

Source: http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html

Page 40: Technology embed

Macsushi.wordpress.comwww.business.chip.de

bauwiki.tugraz.atwww.carefreetrip.com

www.w3it.uswww.sabrehospitality.com

www.blogjer.comwww.cart2mobile.com

www.en.ce.cnGoogle Earth

www.plechi.czwww.hitwise.com

www.applicant.comwww.flickr.com

And obviously thanks to our great teacher ;-)

WE THANK..YOU FOR YOUR ATTENTION!AND