1© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
Cisco’s Data Center and Cloud StrategyLew Tucker, VP/CTO Cloud Computing
Technical Editors DayMay 24, 2012
David Yen, Ph.D., Sr. Vice President & GM
Data Center Business Group
Rebecca Jacoby, CIO and SVP
Cloud System Management Technology Group
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.2
Leadership in the Core… Routing / Switching & Services including Security and Mobility
Collaboration
Data Center / Virtualization /
Architectures for Business Transformation
Video
“Working to solve our customers biggest challenges”
Cisco’s Top 5 Priorities1
2
3
4
5
Cloud
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.3
Cisco Cloud Strategy
Enable customers tobuild and operate private,
public or hybrid clouds
Tailored Solutionsfor BUILDING
Clouds
Enable customers to deploy cloud services to collaborate and enhance
their experience
Innovative CLOUD
APPLICATIONS
Rich Ecosystem ofINTEGRATED SOLUTIONS
Enable customers to deploy tested, best of
breed solutions
Research In MotionSAMSUNG
Enable customers toconnect users to Cloudwith Visibility, Security,
Availability and Performance
CONNECTto Cloud
with Confidence
ENABLE Cloud Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network
WAN
Users
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.4
Unified Data Center The Platform for Delivering IT as a Service
Unified FabricHighly Secure, Scalable
Unified ComputingModular Self-Integrating
Computing Elements
Unified ManagementAutomated “Self-Service”Resource Provisioning
Business Objectives IT Service Offerings On-Demand Services
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.5
Traditional Data Center ApproachComplexity Grows with Number of Apps
PhysicalServer
PhysicalServer
PhysicalServer
DB
PhysicalServer
PhysicalServer
PhysicalServer
PhysicalServer
App
OS
Corp Finance
App
OS
App
OS
App
OS
Mktg
App
OS
Engineering
App
OS
App
OS
HR
POORUTILIZATION
INFLEXIBLEINFRASTRUCTURE
DB DB DB DB Storage
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Infrastructure Delivered as a Service
Cloud Infrastructure Service
Storage
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
App
OS
Corp Finance
App
OS
App
OS
App
OS
Mktg
App
OS
Engineering
App
OS
App
OS
HR
StorageQueue
DB ServicePhysicalServer
PhysicalServer
PhysicalServer
PhysicalServer
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.7
Cisco’s Intelligent Automation
Self-Service PortalAPI-Driven Services Service-Catalog Driven
Transformation of the Data CenterAutomation, Dynamic Provisioning, Cloud Service Model
Storage
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
VirtualMachine
App
OS
Corp Finance
App
OS
App
OS
App
OS
Mktg
App
OS
Engineering
App
OS
App
OS
HR
StorageQueue
DB ServicePhysicalServer
PhysicalServer
PhysicalServer
PhysicalServer
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.8
Unified Computing System
Pooled Resources
Delivered AS A SERVICE
• On demand, self service• Measured usage• Elastic supply• Network delivered
Attributes • Infrastructure-as-a-service• Comms/Collab-as-a-service• Virtual desktop • Business applications• Video-as-a-service
Services
Network Storage
Compute
9© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
Unified Data Centerfor the CloudDavid Yen, Ph.D.Sr. Vice President & GMData Center Business Group
Technical Editors DayMay 24, 2012
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.10
Physical » Virtual » Cloud Journey
• One app per Server• Static• Manual provisioning
• Many apps per Server• Mobile• Dynamic provisioning
• Multiple tenants per Server• Automated Scaling• Elastic
HYPERVISOR VDC-1 VDC-2
CLOUD WORKLOADVIRTUAL WORKLOADPHYSICAL WORKLOAD
CONSISTENCY: Policy, Features, Security, Management
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.11
Enterprise Applications Demand a Unified Approach to Infrastructure
Compute
A Unified Approach That Spans P-V-C…
StorageNetwork
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Individuals Business
Healthcare
Media
Government
Others
PUBLIC PRIVATE
Cisco’s Unique Point of ViewWorld of Many Clouds Connecting People and Businesses
HYBRID
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.13
Cisco Unified Data Center StrategyVision & Strategy
• Horizontal (global foundational services)
• Vertical (industry specific)
• New IT services = heterogeneous ensembles of cloud services
Private & Public (dynamically)
• Interoperability will be keyCommunications, rebalancing, data sharing, trusted computing
• Internet of ThingsData DelugeComputing Tsunami
• Vision“A world of many clouds”
• Strategy“Build a bridge to a world of many clouds”
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.14
Cisco Unified Data Center The Platform for Delivering IT-as-a-Service
UNIFIED MANAGEMENT
UNIFIEDFABRIC
UNIFIEDCOMPUTING
HIGHLY SCALABLE,
SECURE NETWORK
FABRIC
MODULAR STATELESSCOMPUTING ELEMENTS
AUTOMATEDRESOURCE
MANAGEMENT(PHYSICAL AND
VIRTUAL)
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.15
UCS Manager
XML API Standard APIs
Fabric Extenders(I/O modules)
Cisco UCS Architecture
Cisco UCS 6120 XPFabric Interconnect
Fabric Interconnects
APIs
Cisco UCS 5108Blades Chassis Compute
UCS Manager
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.16
AutomatedSelf-ServiceProvisioning
Architect Design Where Can We Put It?
Procure Install Configure Secure Is It Ready?
Manual
CapacityOn-Demand
Policy-BasedProvisioning
Built-InGovernance
FROM 8 WEEKS TO 15 MINUTES
Cisco Unified ManagementAutomated Self-Service Provisioning
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.17
Cisco Unified Computing SystemFastest Growing Product in the Market• 11,000 unique UCS Customers; more than 3,000 repeat customers;
nearly half of all Fortune 500 customers have invested in UCS • #3 market share in x86 blades (#2 in the US)• 2,000 UCS Channel Partners• 44 ISVs writing to UCS API (and growing) • Ten of Thousands of supported applications• 63 World Record Performance Benchmarks to date• Numerous industry awards and certifications
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.18
Cisco Unified Fabric Continuous Market Leadership
Cisco FabricPath Customers
Cisco FEX Customers
Cisco® NX-OS Customers
Cisco OTV Customers
DC TECHNOLOGY LEADER
500+
6,000+
23,000+
1,000+
*Source: Infonetics, Q4 2011 DC Network Equipment Report, March 2012 **Source: Dell’Oro, SAN Switching, February 2012Data current as of February 2012. Subject to change without notice.
DATA CENTER SWITCHING LEADER
# Market share by revenue in Q4 2011 for DC Ethernet Switching at 72.4%*1 # Market share by revenue
in Q4 2011 for FCoE SAN Switching at 84.8%**1
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.19
Cisco Unified Data Center StrategyDesired Customer Experiences
Public Cloud Operators
Productivity
CloudInteroperability
Portability
CloudIntegrity
Security
Massive-ScaleData Center
Scalability
EnterpriseIT
Efficiency
20© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
Unifying the Business and Technology ArchitecturesRebecca JacobyCIO and SVP, Cloud System Management Technology Group
Technical Editors DayMay 24, 2012
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.21
VideoVideo
Data Center VirtualizationMobility
Communication and
Collaboration
CloudConnectedExperience
Unifying Business and Technology
ArchitecturesCustomer
Data
IT
Immersive Collaboration
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.22
CONSOLIDATION VIRTUALIZATION AUTOMATION UTILITY MARKET
Unified Fabric Unified Computing
Inter-CloudData Center Networking
Enterprise-Class Clouds
PRACTITIONER VIEW
CONSUMER VIEW
LocationFreedom
HW Freedom
Provisioning Freedom
Business ProcessFreedom
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.23
AgileAbility to Deploy Infrastructure Services When You Need Them
Increase or Decrease Infrastructure toMatch Demand
FlexibleChoice of Prebuilt Virtual Images or
Custom Images That You Design Based on Specific Needs
Integrate PaaS and SaaS
Available to Internal Cisco Users Only—Data Remains Inside Cisco
Limit Access to Only Those UsersYou Entitle
SecureCost EffectiveComparable Pricing Models to Third-Party Service Providers
CITEIS
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.24
-27% -27%-37%
Virtualization » Unified Computing » Cloud
CITEIS TCO and Provisioning TimesCloud Brings Agility and Cost Benefits
Compute TCO($/Qtr/OS Instance)
TCO Virtual
Average TCO
TCO Physical
Source: Cisco IT NDCS, RCDN9 build-out cost tracking (state-of-art Tier-III DC facility), Dec 2009
Delivery Time 15 Minutes(self service)
15 Minutes VM(2–9 days E2E)
2–3 Weeks(manual)
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
TODAY
Target state; 100% UCS/Cloud; 80%
Virtualization
Current State; 67% Legacy / UCS; 77%
Virtualized
Legacy; Medium Virtualization (54%)
Legacy (Rackmount);All Physical
6–8 Weeks(on demand)
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.25
Server Virtualization
Hybrid Cloud
PODse.g. Vblock
PrivateCloud
Transition Stages
Cloud Transition Creating a New Paradigm in IT
Dev/TestR&D
App TestingPre-productionProduction
DR/BC
Demand DrivenWeb FarmsPortalsInfrastructure Services
Critical AppsBy FunctionBy DepartmentBy Application Type
3rd-Party Integration• ITSM Workflow• CMDBService Assurance
Service Delivery
Simple Application SophisticatedResource Provisioning
Orchestration
Security ComplianceAcceptable SLAs
SP Services Infrastructure
CostUtilization
Consolidation
ScaleAvailability
Predictability
IT agilityIT competitiveness
IT as a ServiceBU charge Back
Bus
ines
s D
river
s
Cost/ROIDR/BC
Overflow/Burst Cap
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.26
3rd-Party Integration• ITSM Workflow• CMDBService Assurance
Service Delivery
Simple Application SophisticatedResource Provisioning
Orchestration
Security ComplianceAcceptable SLAs
SP Services Infrastructure
Dev/TestR&D
App TestingPre-productionProduction
DR/BC
Demand DrivenWeb FarmsPortalsInfrastructure Services
Critical AppsBy FunctionBy DepartmentBy Application Type
Cloud Transition Creating a New Paradigm in IT
Service Complexity/Demand
Automation Threshold
Inefficiency Tolerance Zone
Automation Requirement
Manual Delivery AbilityCostUtilization
Consolidation
ScaleAvailability
Predictability
IT agilityIT competitiveness
IT as a ServiceBU charge Back
Bus
ines
s D
river
s
Cost/ROIDR/BC
Overflow/Burst Cap
Server Virtualization
Hybrid Cloud
PODse.g. Vblock
PrivateCloud
Transition Stages
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.27