Advancing Northeast Ohio’s Economy:Regional Business Attraction
October 29, 2009
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How Well Do You Know the Plus?
How many people live in one county and work in another?
1. 15%
2. 20%
3. 25%
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How Well Do You Know the Plus?
In the Last 15 Years, has Northeast Ohio’s Economy:
1. Increased?
2. Remained Stable?
3. Declined?
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Economy: Long-Term Growth; Short-Term Mirroring Nation
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Unemployment Gap to US Closing
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Diversifying Economy
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High Growth Industries Outpacing US
Mohr Partners
Regional Economic DevelopmentBusiness Attraction
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One Regional Brand:
(Created by GCP,Positively Cleve CVB,
Team NEO)
Retain/Grow LargestIndustry (Manufacturing):
Grow Existing Businesses:Chambers of Commerce,Local Govt.
Attract NewBusinesses:
Attract Venture Capital for Emerging
BioMed Industry:
Launch Entrepreneurship:
Incubate future technologies:
Goal:Accelerate NEO
Economic Growth
NEO Regional Economic Development System
Funding and Leadership:Greater Cleveland Partnership,FFEF*(Other Metro Chambers in part)
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Team NEO: Regional Business Attraction Agent
Generate Leads
ExecuteLeads
Promote Regional Teamwork
Team NEO’s Strategic Focus
Team NEO advances Northeast Ohio's economy by attracting businesses worldwide to the 16-county Cleveland Plus region.
Team NEO’s Mission
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Lead Generation TargetsCurrent• Key national Site Selection Consultants (200)
– Larger projects, set the region’s reputation
• High opportunity industries– Bio-medical (devices), Advanced Energy
• Minority Owned Businesses– Teaming with NOMSDC, HBA
Emerging• Proactive International Attraction (FDI)
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Wind History in OhioFirst wind electricity generator: Charles Brush, Cleveland, 1888
Experimental turbine: NASA, Sandusky, late 1970’s
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Ohio: #2 in Wind Mfg. Potential
Source: Renewable Energy Policy Project, September 2004
Components of Wind Turbines
State
EmployeesAt PotentialCompanies Rotor
Nacelle &
Controls
Gearbox & DriveTrain
Generator& Power
Electronics Tower
California 102,255 25,226 52,490 1,380 14,889 8,270
Ohio 80,511 30,578 33,367 6,360 3,372 6,834
Michigan 66,550 27,719 30,241 2,466 926 5,198
Texas 60,229 15,191 28,339 1,678 3,006 12,015
Illinois 57,304 20,001 24,193 5,520 3,143 4,447
Indiana 53,063 18,962 20,359 4,783 2,633 6,326
Pennsylvania 50,304 16,647 20,844 2,565 1,997 8,251
Wisconsin 48,164 17,795 21,317 3,796 567 4,689
New York 47,376 10,855 24,188 4,020 5,966 2,347
South Carolina 20,532 4,398 4,510 6,780 1,765 3,079
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43Active Leads
Generate Impressions
NEO Region Economic Development System
CloseDeal
Qualify Leads
Qualify NEO
Negotiate Deal
# qualified leads # short list $Payroll
Metrics
53New 2009 Leads
Increasing Local Role
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The Cleveland Plus Marketing CampaignTelling the NEOhio Story to the World
Cleveland Plus = Inclusive, Excellence, Positive16 Counties Collaborating
6000 Square Miles to PromoteBusiness + Travel + Talent Recruitment
One Cohesive Marketing Campaign
One Positive Attitude
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Direct Attraction
Increases Leads in Growth Areas: Improves Close Potential
Support Regional Effort
-Collateral, Web, PR
-Site Visits, Events
-Research, Creative
Core Marketing Needs
Site Consultant Targeted Marketing
Full Year:
-6 Mkt Visits
-2 Big FAM, 6 Mini
-Core SS Industry Events
Key Industry/Market Infusion
-Key Industry Collateral
-Partner Event Support
Cleveland+ Business Tiered Marketing Strategy Increases Qualified Leads, Opportunity
Highly Targeted IndustryAttraction
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• Access: quick, low cost to heart of US economy
• Talent: 2mm skilled, loyal workers, 30 colleges
• $170B GRP: transforming, diverse, growing, global
• World Class: adv mfg, biomed, polymers, fin/legal
• Low Business Taxes: now lowest in Midwest
Cleveland+: “It All Adds Up for Business”
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29 colleges and universities
nourish talent pool• 200,000 students• 26,000 BA/BS
degrees awarded annually
Labor Pool Broad and Deep
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Results
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Results: Perceptions Changing
FROM:• My perception was of a struggling rust-
belt town.
• I didn’t know anything about it, so I couldn’t describe it.
• Very industrial, blue-collar town. Major manufacturing with limited quality employment base.
• Not particularly excited about the region - primarily due to a lack of knowledge and info.
• Perceptions of high cost, union workforce, rust-belt, primarily manufacturing focus, economically challenged due to loss of legacy manufacturing.
TO:+ Progressive, tech savvy, cultural,
regional
+ Will probably lead me to come back and entice customers to the area.
+ More diverse than previously thought. More confident in selling NE Ohio.
+ Cost of living and doing business more favorable than previously perceived.
+ Northeast Ohio is in a place to support expansion!
+ Cleveland Plus has tremendous potential as a progressive region with variety of great sites and wonderful cultural arts.
+ You succeeded in positively impacting my perceptions.
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It Takes a “Team”: Pass The Plus• Be the Plus:
– Know the Facts; Be Positive
• Pass the Plus:
– Spread good news to customers, employees
• Build the Plus:
– Help Team NEO w/ lead referrals
– Sponsor Team NEO events
– Support the Cleveland+ Campaign