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Tradedoubler & TechnologyMain sales presentation 2012
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Can’t make up your mind which technology to choose?
• Measurement is key for online marketeers
• But which technology suits your demands the best?
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Adserver“An adserver is a
webserver that stores
advertisements used in online marketing and
delivers them to website visitors.“
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Web Analytics“Web analytics is the
measurement, collection, analysis
and reporting of internet data for
purposes of understanding and
optimizing web usage.”
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Tracking solution
“TD Technology provides a tracking solution, a web solution with adserving and web analytics capabilities, having a strong focus on accurate conversion tracking and performance.“
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What makes us unique?
Tradedoubler & Technology
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Reporting Suite including Online Dashboards
with focus on • partners• conversions• return-on-
investment
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Reporting suite with focus on ROI
* Delay times of 1-2 hours on impressions & clicks* Delay times of 15-30min on leads & sales
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Online Dashboards
* Delay times of 15-30min on leads & sales
* Delay times of 1-2 hours on impressions & clicks
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Tradedoubler & Tracking
Tracking integrated in website: Image pixels are available in all programming languages (PHP, Java, C++, Perl, .net,…)
Different tracking methods:Cookie (3rd party &1st party) and IP/UserAgent tracking
85%
10%
5%
3rd partyIP/UserAgent1st party
Tradedoubler measures 100% accurate
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Tradedoubler provides most flexible system architecture on the market
Smooth synchronisation between different tools
(triple adserving)
Tradedoubler & Flexibility
Validation of leads & sales offline tracking
capabilities
Javascript & HTML pixels for fast implementation
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Tradedoubler & Deduplication
Deduplication within system: No implementation of partner id neededDeduplication between postclick & postview
Auto-deduplication:Post-trackback will send 3rd party pixel when last cookie counted for partner
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Campaign
banner
Affiliatelink
SEMText ad
Saleconfirmation
page
1 2 3
Campaign
banner
Affiliatelink
SEMText ad
Saleconfirmation
page
1 2 3
activ
e
ded
up
licatio
n
no d
ed
up
licatio
n
3 s
ale
s1 s
ale
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A user clicks on a link from MMN network
Which triggers TD Integral tracking
A sale is registered and deduplicated within Integral
The “post-trackback” functionality allows you to add an extra tracking pixel of Microsoft, in order for the partner to see conversions in their adserving system Atlas.
Saleconfirmation
page
Auto-deduplication towards partners
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Tradedoubler & Tag management
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Container tag feature
With TD Integral it’s possible to add additional javascript
codes to pages before the confirmation page.
Advertiser‘s website
TD Integral Container Tag
Javascript Code(retargeting tag 1)
More Javascript Code(retargeting tag 2)
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Advantages of container tag
Management: Possibility to work with multiple retargeting parties at
once
Generate plug and play retargeting codes with the TD
Integral code generator
Easy to use tag management system
Speed: Group numerious javascript codes together in 1
container tag to make your website perform better
Dedicated servers will serve these 3rd party scripts faster
and load your website more quickly
Technical: No re-implementation needed per partner
All information in 1 container tag
Debug javascript code in realtime within the system
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Tradedoubler & conversion attribution
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Display ad Affiliate link Paid Search ad
Standard Report
User journey Report
Sale
TIME
User journey reporting
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User journey examples
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User journey examples
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User journey examples
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Tradedoubler & Mobile
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App Download TrackingIn-App Purchase
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App Download Tracking (lead)
Generate app downloads with your private partnerships
Track the number of app downloads merchant’s activity is generating in web pages and apps into
App Store (iOS) and Google Play (Android)
Monitor the effectiveness of the advertising spend
Measure conversion rates and optimize your activities to increase their app install base
Post app download reporting to evaluate the life time value
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App Download Tracking (ADT) iOS
1. User visits a publisher’s site in browser or an app and clicks on a ”app-download”-banner with a TD tracking link
2. The click is recorded by TD and a cookie is stored on the users phone
4. User downloads the app and the app is launched for the first time
5. At that point a ”Thank You”-page is opened in the browser and A trackback pixel is loaded on the ”Thank You”-page to report trackback 6. When the trackback has been
reported, the app is re-opened. The program+affiliate id is sent back into the app
3. User is redirected to the app in App Store.
7. The SDK retrieves and stores the program+affiliate id
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App Download Tracking (ADT) Android
1. User visits a publisher’s site in a browser or an app.
2. User clicks on a ”app-download”-banner with a TD tracking link.
3. The click is recorded by TD
5. User downloads and installs the app. The Tracking id’s are saved by the app, retrieved from Google play by a referral parameter on the download link
6. User launch the app.7. At first launch a trackback is sent by the app to Tradedoubler with the tduid retrieved from Google play.
4. User is redirected to the app in Google play with the tracking id (program+aff id & tduid).
NB: A download can only be tracked in session for Android
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In-App Purchase (sale)
TD Technology can now track events
from all mobile channels going into the advertiser.
Tradedoubler can now accurately track
traffic to both already installed merchant apps and newly installed apps
The merchant has the option to redirect traffic to the destination that offers the
best shopping experience and
highest conversion rates
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Tradedoubler & Mobile
PC site
Mobile Site
Mobile App
PartnerUser
PC Site
Mobile Site
Mobile App
App store
Merchant
User is on a mobile device
The partner can be a PC site, a mobile site
or an app
The traffic can go through to multiple
destinations
The purchase be completed on any
version of the advertiser site
TD can track all of
these scenarios
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Search
Affiliate
Display Mail
Mobile
Retargeting
Tradedoubler & Technology
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1. The most accurate tracking solution on the market
2. Detailed ROI reporting suite & online Dashboards in real-time
3. Automatic deduplication across all online marketing activities (E-mail, Search, Display, Retargeting, Mobile, Affiliate,…)
4. Container tag for management of other 3rd party web-technology tags
5. User Journey reports to give insight into conversion attribution process
6. Mobile tracking capabilities with App Download Tracking & In-App Purchase
Tradedoubler & Technology
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Client Portfolio
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TD Technology Benelux clients
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Advertiser Agency Publisher
Corporate TD Technology clients
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TD Technology: Pricing
Setup Fee
Transaction Fee
Optional costs
One time fee for startup including unlimited amount of users, implementation assistance and system training
Monthly license for a company calculated on amount of transactions per tracked online activity (Transaction = clicks, leads, sales, ileads, isales)
Monthly costs for filehosting, customized user journey reports, extra tools and technical consultancy services
Save on impressions and Tradedoubler activities(free of charge)
*Costs are dependent upon volume of tracked online activities and extra services a client wants, but can start from 500 euro per month.
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TD Technology: Launch
Contract
LAUN
CH
TD Technology team
sends through
implementation
instructions
Last
tests
Ad
integrations
Client implements tracking
Marketing & Administration
Technical work
Workshop
& Training
Promotion,
& com-
munication
TD Technology
prepares licenses
& activities
4 weeks
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Dax VercauterenHead of TD Technology Benelux
Tel.: +32 224 75 74+31 10 286 39
53Mobile: +32 476 23 29 28
+31 6 465 475 26Mail: [email protected]: daxter1984
Questions?
Remarks?
Feedback?