Tara A. Fournier, PHR, Manager, Member Engagement Scott Ferrin, SPHR, Field Services Director – Southwest Central Region
Incorporating Students and YPs into Professional Chapters
Volunteer Leader
Webcast Series:
College Relations
Agenda
• State of College Relations
• Student Conferences
• Recruiting from College Students
• Engaging Young Professionals
• Chapter Case Studies
State of SHRM College Relations
Student Chapters & Membership
• 16,000 + Student Members• 475 + Student Chapters • And growing!
• Newly Chartered Chapters include:> Webster University, Greenville, SC> Bryant & Stratton College, Richmond, VA> Bimidji State University, Bimidji, MN
• 12 additional student chapters in affiliation process
SHRM Student Members: Who Are They?
• Undergraduates or Graduates in an HR-related degree program
• Adult learners or first time college students
• Join SHRM for access to internships, career development, networking opportunities, preparation for workforce, case study competition, certification prep, etc.
• Future leaders in the profession
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SHRM Student Members: Engagement
• Access to exclusive HR Internships > via internships.com
• Annual Student Conference • Regional Student Conferences
> Case Competition> Educational Sessions
• Assurance of Learning Assessment • SHRM Foundation Scholarships• Research Articles, Latest HR News on shrm.org• HR Tools, Templates and Resources• Webcasts• Social Media: SHRM Connect, Twitter (#shrmstudent),
LinkedIn, Facebook
SHRM Student Membership Benefits
SHRM Student Chapters: Engagement
• Company tours
• Student conferences
• Resume writing workshops
• Interviewing workshops
• Fundraisers
• Internship programs
• Social events
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SHRM Students: What Are they Doing?
• 2012 Regional Student Conferences> Held in five locations this spring> 477 Students, Advisors and Volunteers participated> $25,000 awarded
• Case Competition> Winners:
• Houghton College (NY)• University of Tennessee – Knoxville• Thunderbird International School of Management (Arizona)• University of Illinois – Urbana Champaign• University of Nevada, Reno
SHRM Student Membership Benefits
2012 Annual Student Conference
AtlantaJune 23 – 24, 2012
Marriott Marquis265 Peachtree Ave. Northeast
Keynote Speakers:
Sara Rynes, 2011 Michael R. Losey Human Resource Jeff Tobe, CSP Research Award Winner
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2012 Annual Student Conference: June 23-24
Held in conjunction with SHRM Annual Conference & Exposition in Atlanta
400 students and faculty and 12,000 professionals expected to attend
Students and faculty members receive a nearly 80% discount. Registration includes access to both student AND professional conferences as well as the exposition, keynote speakers and entertainment.
Students: $275 through May 24 $320 May 25 – June 23
Faculty: $350 through May 24 $485 May 25 – June 23
2012 SHRM Annual Student Conference
Recruiting from College Students
Why?• College students are the future of our profession
> The U.S. Bureau of Labor Statistics projects an increase of 22% in HR employment by 2018 – compared to a 10.7% increase for all occupations
• Natural flow of students
> 16,000 + Student SHRM Members> They do eventually graduate > Student dynamics have changed
Why? (continued)• College Students are already in Chapters
> 475 + Student Chapters > 5,000 + Student Chapter members> Understand the format
• Students want what we’ve got
> Developing professional skills> Mentoring
Recruiting from College Students
Recruiting from College Students
How?• Existing Chapter Structure
> College Relations Board member> Joint Meetings for Events and Conferences
• Holiday Meeting• Annual Chapter Conference or Legal Update
• Student and Young Professional programs> Basics training> Mentoring and networking> Developing in an HR Career
Recruiting from College Students
How? (continued)• Special Student Pricing
> Annual Chapter Membership cost• SHRM - $35 to $80 to $80 to $180
> Discounted Chapter Meetings• Free student guest• At or below costs
• Student Chapter Board position> Current Student Chapter President
• Attend minimum quarterly> Supports addition of YP Board position
Recruiting from College Students
How? (continued)• Support Student Conference
> Annual Chapter Scholarship for Student Team> Practice Case Competition
• Chapter Judges• At Chapter Meeting
• At-Large Students> Mailing Lists
• Targeted by University> E-Blasts
• Chapter Student Programs
Recruiting from College Students
When?• Student Chapter annual cycle
> Students begin programs in Fall Semester> Submit the student chapter information form online by
September 30> Recruit and retain at least eight SHRM student members in
the chapter by November 30> Professional Chapter – Act as a Bridge
• Provide succession planning assistance to student chapter> Must submit section 1 of the Student Chapter Merit Award
reporting document. Due March 31 of each year
• Charter Chapters> Provide leadership and support for student efforts
Engaging Young Professionals
• Who is a Young Professional (YP)?> Two definitions
• HR Professional under age 30• HR Professional with less than 10 years of HR experience
Incorporating YPs into SHRM Chapters
• Why YPs?> Chapter Succession Planning: They are the Future
• As Boomers retire, Millennials are entering the workforce – need to embrace this group and find ways to engage and incorporate to maintain and grow chapter membership.
• What are YPs looking for?> Developing their HR Career> Networking> Education/Professional Development> Mentors> Leadership Skills and Development
• SHRM is diligently working on developing a nationwide YP engagement initiative
• Young Professional Advisory Council• Focus Group at 2012 Annual Conference• Survey of YPs coming in Q3 • Pilot groups in Chicago, New York, Seattle and
Washington, DC. > Kick-Off Events
• Chicago – Networking Happy Hour in April 2012– 63 attendees
• Seattle – Networking Happy Hour May 2012– 46 attendees
State of Young Professionals: What is SHRM Doing?
YP Groups: What Are They Doing?
• Networking Happy Hours
• Trips to Baseball Game/Sporting Events
• Mentoring College Students
• Book club – “Meet to Read”
• PHR Preparation Study Groups
• Trivia Nights
Chapters and State Councils: What Can They Do?
• On the State or Chapter Level, what are other chapters and states doing to engage and incorporate YPs into their structure?
> Three Chapter Examples
• CHRA – Denver
• SHRP – Chicago
• HR/NY – New York
CHRA YP Efforts
CHRASuper Mega Chapter in Denver, CO
• Mentor Program
• Socials
• Targeted Professional Development
• Volunteer Opportunities
• Other local connections
• Timing for events
SHRP YP Engagement Efforts
SHRP
• Mega Chapter in Chicago
• Emerging Leaders Program
• YP Initiative in Chicago
SHRP – CHICAGO CHAPTER OF SHRM
“We are committed to our future leaders.”
– SHRP Board
• Recruit, ENGAGE, and retain Emerging HR Leaders • Offer compelling professional DEVELOPMENT
• Advance HR profession by PREPARING our future HR leaders
Mission & Objectives
• Board positions – Emerging HR Leaders & College Relations
• Partner with SHRM & HR YP group
• Committee of Emerging HR Leaders• Education, Marketing, Membership
Structure
Our Committee & Emerging HR Leader Interviews
• Free
• Evening event
• All Emerging HR Leaders
Kickoff Networking Event
Educational Event – The Road to HR Leadership
Roundtable: Finding Your HR Niche
• “How to Network” networking event
• Mentorship program
• Partnering & volunteering with area schools
Future Plans – What We’re Thinking
SHRP – CHICAGO CHAPTER OF SHRM
“We are committed to our future leaders.”
– SHRP Board
HR/NY YP Engagement Efforts
HR/NY
• Super Mega Chapter in New York City
• Gen XtraordinarYTM SIG
GenXtraordinarY™ SIG
• Special Group, Special Name• Formed in December 2010• By-product of HR/NY branding study &
personal experience of HR/NY President• Roles within SIG
> Official: Chair and Co-Chair > Unofficial: Advisor/Mentor/Coach
Programs/Events
• Two Programs for Inaugural Year> Generational Stereotypes Defied: Removing the labels to
help drive the business- November, 2011> Generational Stereotypes Defied: It's NOT Our Birth Year
that Defines Us -It's Our Unique Behavioral Strengths and Tendencies – April 25, 2012
• Other Activities> Event with Mentoring Committee- Summer 2012> Networking events with other SIGS- TBD
Best Practices
• Exposure at monthly Board Meetings
• Board Member liaisons
• Administrative support
• Continued focus on the larger SHRM YP picture
• Patience
Learning Curves
• Looking at things from a different lens
• Managing their “urgency” vs. reality of demands upon others’ times
• Informal communications and message being received
• Providing more direction
Summary and Take-aways
• State of College Relations – Healthy and Growing! (Find one near you!)
• Student Engagement & Training – Annual Conference and Regional Conference Options
• Recruiting from College Students – Why, How and When for your Local Chapter
• Engaging Young Professionals – You Have Them, Are You Keeping Them and Engaging Them?
• Some Great Examples of YP Engagement – Thanks to CHRA, SHRP and HR/NY!
Call To Action
Students are graduating now!• Request your lists• Schedule programs or special networking and mentoring
opportunities in July – August• Invite them to your meetings in August or September• Schedule an extra ½ hour before your regular meetings to
help students transition into your chapter
Plan for YPs today!• As you review board positions and succession planning,
consider adding YP-related board positions• Consider YP activities as part of your chapter plan
Thank You
• Emily Marquis, CHRA
• Courtney Templin, SHRP
• Heather Evans, HR/NY
Questions?
Questions?
Contact Us!Tara A. Fournier, PHR
Manager, Member [email protected]
703-535-6074Twitter: @SHRMTara
Scott Ferrin, SPHRField Services Director
Southwest Central [email protected]
703-535-6453Twitter: @SHRMScott