TANYA CHEUNGmarketing extraordinaire, lover of clever ideas with a
hardwired desire to effect positive change
ABOUT TANYA
A creative self-starter with demonstrated experience in the marketing field. As a dedicated and enthusiastic leader, I am focused on tangible results, accountability, and long term goal setting.
EDUCATION SKILLS EXPERTISE
EXPERIENCE
604.763.3808
linkedin.com/in/tanyaleecheung
tanyacheung.com
CONTACT TANYA
UBC Award of Achievement inWeb Analytics CertificateUniversity of British Columbia
Bachelors of Business AdministrationMarketing & EconomicsSimon Fraser University
Adobe Creative Suite
Wordpress, Drupal
Social Media
Google Analytics
SEO Best Practices
Prepress and Publishing
Project Management
People Management
MARKETING & COMMUNICATIONS MANAGERJones Brown Inc, a Gallager Canada company
I am responsible for all communications and marketing strategies for three distinct brands: Jones Brown, Pearson Dunn andGameDay Insurance. Recognizing the need for an online presence, I have been involved in developing digital marketing strategies which include project management of the website re-design, online reputation management, and social media. Whether it is through presentations, media relations, or strategic relationships, I am committed to seeking and delivering impactful and effective strategies to support sales growth, client retention and satisfication. Internally, I work with the CEO with writing informative weekly communiques, create sales curriculums, and develop recruiting and onboarding kits.
2018 to present
Advanced Social Media Strategy CertificateHootsuite Academy (in progress)
EXPERIENCE
MARKETING & COMMUNICATIONS MANAGERDevelopmental Disabilities Association 2011 to 2018
Reporting to the Executive Director, I provided strategic direction to support an organization with over 50 programs and 600 staff. I initiated, lead, and executed the creative production of all print publications, digital media, events, media relations and brand management. My career highlights include the rapid social media growth with an average 25% YOY, managing the project of the website redesign on Wordpress and the intranet on Drupal, re- branded the organization from start to finish, and played a key role in the city of Vancouver’s Access & Inclusion Award and the Hermes Creative Platinum Award.
SALES COORDINATOR, REVIEW ANALYSTFairmont Pacific Rim 2009 to 2011
As part of the opening team, I supported the marketing, leisure & entertainment and business travel division. Within a few months, my role grew to leading marketing programs, managing social media, and overseeing the Founder’s Circle loyalty program. In addition to being elected to be the online spokesperson, I exceeded multi-million dollar sales projections in the first year with my team in the leisure & entertainment division.
MARKETING COORDINATOR
Women in Leadership Foundation
2009 to 2010
PR & MARKETING TEAM
Dress for Success for the Professional Women’s Group (PWG)
2012 to 2015
NUVO Magazine, Montecristo Magazine 2007 to 2009
As the key marketing contact, I strategically raised brand awareness with media relations, event management, and online marketing. My key accomplishments include breaking record for secur-ing the most national media coverage for increased sponsorship participation by 200%, increased web traffic by 300% with the use of e-newsletters and partnerships, and provided in-book editorial coverage as a regular contributor for NUVO In Focus regular feature.
VOLUNTEER
MENTOR
NUVO Magazine,
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