Tanker shipping our way
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“ Going for excellence. Together. ”
The words above form our Brand Promise.
They say a lot about Broström, our standards and our attitude.
But they don’t tell you what we do and – most important of all for you
– how we do it. Here, we would like to share this with you.
Welcome to our world !
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When we sat down to define the very essence of our business, we came to a simple conclusion.
It’s all about finding the most efficient way from A to B.
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In a complex business like tanker shipping, it is vital
not to make things more complicated than they
already are. That is why we constantly make sure that
you can rely on us, in every respect.
As we see it, finding the most efficient way from
A to B is not only a matter of planning the route
carefully, it is also about finding a way to perform your
assignment as smoothly as possible – but, at the same
time, keeping you fully informed along the way.
This is because we see ourselves as service providers.
We don’t just offer you a vessel; we offer you a service
that is perfectly adapted to your needs.
Meticulous planning
Since tanker shipping is our business, a steadily growing
fleet is central to our activities.
We see each vessel as a tool for perfecting our
services to you. Every new vessel acquired is designed
for a specific purpose and to meet certain demands.
And with each new vessel we improve our ability to
adapt to your developing needs.
Our quality standards are also closely connected
to you. Precision and safety, for example, are
absolutely vital to us because they are vital to you.
When it comes to quality, we rely on experience and
meticulous planning.
On our toes
Although our way of working is characterized by
contracts of affreightment and long-term cooperation
with customers as well as partners, our relations never
become a matter of routine. An open dialogue and a
keen ear keep us constantly on our toes.
In every contact, we make an effort to listen and
give quick and correct answers. We strive to make your
dealings with us as easy and uncomplicated as possible.
But most of all, we strive to find the most efficient
way – for you.
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No matter how you look at a company’s assets, it is people that make things happen.
And it is the right people that make the right things happen.
As a service company, we depend heavily on the
commitment of the individual Broström employee.
Our operations cover an extensive and complex part
of a long logistics chain.
The right person in the right position means that
we can offer you quality in every respect – on land as
well as at sea. And with an organisation that enables
our experts to work efficiently together, we can provide
you with a cutting-edge service around the clock.
Room for the individual
Creativity and inventiveness are central in our activities.
We encourage people to find new solutions to existing
problems and procedures. Experience and an open mind
are often a perfect combination.
We also involve our customers and partners in
this development process. This enables us not only to
find ways to improve but also to tailor our services to
better meet your needs.
We are all Broström
We take great pride in what we do. Despite our
international scope and wide-ranging operations,
the Broström spirit has an influence on all our
activities. Treating our customers and partners with
openness and respect is a matter of course for us.
Because we share the same vision and core values, we
ensure consistency in our way of working. So wherever
you meet us, on board or ashore – we are all Broström.
Wanting to make a difference
Thanks to our continuous expansion, we benefit
from a constant inflow of competent and enthusiastic
people, all wanting to make a difference. Add our
extremely low employee turnover and you have a
company where competence can flourish.
New employees soon learn that the company
is responsive to their ambitions to evolve as well as
their will to take on responsibility. There are many
opportunities, not least due to the size and scope
of the Broström Group.
Only people can provide you with service.
And they will do that, given the right environment
and the right tools.
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Everybody knows that we operate in a business
involving several risk parameters. The threats to
safety and the environment are part of our everyday
activities. And we wouldn’t pretend anything else ;
instead we see them as a challenge and take action
in a number of ways.
Our vessels are tangible evidence of this. While
1 / 3 of the world fleet in our segments consist of single-
hull vessels, Broström – according to imo regulations
– has no single-hull vessels at all. The difference is
pronounced when you compare the 15 – 16 year average
age of the world fleet with Broström’s 7 – 8 years.
Our new D-class vessels are built according to the
“ Clean Design” designation – a close to unique
environmental concept, which in many respects
already meets the demands of tomorrow. These
vessels are also in many respects designed according
to specific customer requests. By taking these and
other obvious steps to promote quality, safety and
environmental concern, we place our customers in
a favourable position.
Yes, we talk a lot about these issues. But we also
act on them.
Everybody talks about the importance of quality, safety and environmental concern.
We turn them into advantages for our customers.
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Scrutinized by authorities
Our activities are continuously scrutinized by
customers, authorities and ourselves. With carefully
elaborated procedures and manuals as a basis, we
continuously train our crews and shore-based staff
in the safe operation of our vessels. We inspect the
vessels and evaluate their performance based on our
own criteria, customer requirements and mandatory
regulations.
Continuous training prepares us for any kind of
incident. We never expect anything to happen, but
stand 100 % ready if it should.
High-tech
Safety aboard has always depended on the skill of
the crew. But technical innovations have gradually
helped to improve safety. Today, high-tech solutions
are a natural part of our everyday work.
By introducing broadband on our vessels, we
have taken safety and quality to a new level. It means
improved communication with land, e.g. technical
and medical assistance, but it also facilitates the crews’
ability to keep in contact with family and friends.
We focus on high-tech solutions – when they can
be utilised to benefit our customers.
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Our customers and their developing needs will shape our company’s future more than anything else.
But their desire for reliability will always be the same.
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Daily contacts with our customers are one way for us
to look into the future. Figuring out what your needs
will be tomorrow is one of our greatest challenges.
The development of our services is “ customer
driven ”. However, that does not mean that we sit
back and wait for our customers to present their new
wishes. Instead, we maintain an active dialogue where
we continuously evaluate our total offer.
The bigger the better
The growth of our operations is an important goal
for us and a measure of our business concept. But,
most important, it gives us the necessary resources
to respond to new customer needs, to improve
procedures and to invest in safer, more reliable vessels.
By continuously adding new vessels to our fleet,
we are meeting more customer needs in new market
segments and geographical areas. Increasingly, we are
becoming a one-stop shop for our customers.
The gain is in the long run
We take long-term thinking very much to heart because
it enhances quality. The most obvious evidence of our
long-term strategy is our contracts of affreightment.
They are beneficial for all the parties involved and bring
stability to our customers’ business.
But we also benefit strongly from long relationships
with partners and shipyards. Doing business is so much
easier when you know and trust each other.
Never out of fashion
We work in an exciting business where you, as our
customer, are shaping our working conditions.
But however your needs evolve, we know that some
things never go out of fashion.
That is why your need for business relations based
on reliability and respect will never cease. And that is
why your need for excellence in performance definitely
will not diminish.
So naturally, we focus on these three issues.
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CPP/DPP Load AreaBulk Commodity Chemicals Load Area
IndianOcean
North PacificOcean
South PacificOcean
SouthAtlantic
NorthAtlantic
Some key facts and figures about Broström.Activities
Broström’s activities are geared towards
serving the oil and chemical industry
and its needs for marine transport
solutions, covering commercial
and technical operation as well
as crewing.
Broström Ship Agency
Network works with vessel clearing,
chartering, liner agency and forwarding
in fourteen Swedish ports.
Net sales
sek 3.4 billion (usd 240 million), 2006
Total assets
sek 8.0 billion (usd 1.1 billion), end 2006
Offices
Göteborg, Sweden – Corporate Head Office
Larvik, Norway
Holbaek, Denmark
Paris, France
Singapore
Tanker fleet
87 oil and chemical tankers, 2007
18 newbuildings to be added in 2007 – 2009
Vessels per market segment (mid-2007)
AtlAntic EuropE ASiA pAciFic
5,000– 10,000 dwt
14 vessels incl. 2 nB*
4 vessels
10,000– 20,000 dwt
37 vessels incl. 6 nB*
5 vessels
20,000– 50,000 dwt
9 vessels 22 vessels incl. 8 nB*
14 vessels incl. 2 nB*
* newbuildings
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CPP/DPP Load AreaBulk Commodity Chemicals Load Area
IndianOcean
North PacificOcean
South PacificOcean
SouthAtlantic
NorthAtlantic
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Broström AB
Östra Hamngatan 7
SE-403 30 Göteborg, Sweden
Tel: + 46 31 61 61 00
Fax: + 46 31 711 80 30
Broström Tankers AB
Östra Hamngatan 7
SE-403 30 Göteborg, Sweden
Tel: + 46 31 61 60 00
Fax: + 46 31 61 60 12
Telex 21060 brotank s
Broström Tankers SAS
52 Avenue des Champs-Elysées,
FR-75008 Paris, France
Tel: + 33 1 42 99 66 66
Fax: + 33 1 42 99 66 20
Broström Tankers Norway AS
Yttersø Businesspark, Elveveien 34
NO-3262 Larvik, Norway
Tel: + 47 33 42 52 00
Fax: + 47 33 42 52 10
Broström Tankers Asia Pte Ltd
460 Alexandra road # 31-02
PSA Building
Singapore 119963
Tel: +65 62 73 56 77
Fax: +65 62 73 36 07
Broström Tankers Singapore Pte Ltd
460 Alexandra road # 25-04
PSA Building
Singapore 119963
Tel: + 65 62 73 11 22
Fax: + 65 62 73 22 00
Broström Tankers Denmark A /S
Lindevej 16
DK-4300 Holbaek, Denmark
Tel: + 45 59 44 44 66
Fax: + 45 59 44 44 60
Telex: 19505
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