© PriceCheck 2015
@adw365
WHY MOBILE IS CHANGING
SHOPPING FOREVER
© PriceCheck 2015
@adw365
SHOPPING ISN’TSOMEWHERE YOUGO
© PriceCheck 2015
@adw365
SHOPPING IS SOMETHING YOUDO
1. As of today, there are more mobile subscribers in Africa than Europe and the USA combined.
2. Mobile phones in Africa have been adopted more quickly than TV, and electricity.
3. More people in Africa have access to a mobile phone than have water, clean water, or even sanitation.
MOBILE ADOPTION IN AFRICA
1%ONLINE
99%OFFLINE
RETAIL
STOREWEB
Over the past 18 months we have seen numerous retailers fall victim to their own inability to adapt to fast-changing consumer demands.
The majority of brick and mortar stores are inexperienced. As mobile commerce grows, the inclusion of mobile poses fundamental challenges for every business
E-COMMERCE NOW MEANS
EVERYWHERE COMMERCE
1. The face of retail has changed almost beyond recognition over the past decade.
2. The drivers behind it are diverse and many, yet are primarily deeply rooted in two associated places:
THE CHALLENGE FOR RETAIL
THE CHALLENGE FOR RETAIL 1. TECHNOLOGY Ubiquitous internet connectivity, the predominance of connected mobile devices, the continued evolution of e-commerce and social media have given retailers a host of new channels to engage with the consumer.
THE CHALLENGE FOR RETAIL 2. THE DIGITALLY SAVVY CONSUMER Access to feedback, reviews, price comparisons and the ease of the online transaction mean shoppers now have more information and choice at their fingertips that until recently wasn’t even conceivable.
THE STRATEGY
1. Consumers want to interact with retail brands digitally, and they’re increasingly using their mobile devices to do it.
2. The opportunity for retailers to optimise their mobile experiences using location and immediacy is significant, as is the need to ensure a good small screen experience.
3. It’s important for retailers to take the same approach with their advertising. If their customers are shifting to mobile, then their media budgets should follow suit.
MULTI-DEVICE SHOPPING
3 THINGS HOW IN-STORE RETAIL CAN REMAIN
RELEVANT IN A DIGITAL WORLD
NOTHING GETS YOU CLOSER THAN MOBILELeveraging mobile to close the gap between product discovery and purchase intent is the lynchpin that connects offline retail with connected customers
1.BE THERE
AND EVERYWH
ERE
Smart phones
ACTIVE SMARTPHONE USERS
Smart phones
60%
IN-STORE PURCHASES INFLUENCED BY MOBILE
Smart phones
NEW DEVICESSALES -
SMARTPHONES
70% 80%33%
• Mobile isn’t an option, it’s an imperative.• Mobile can be used to get customers to the
store and keep them there.• Increased use and portability of mobile is
driving significant offline, in-store activity• Recognise the pivotal role of mobile to your
overall marketing strategy.• Measure conversion types.
THE ONLINE PRODUCT CATALOGUE, AN INVALUABLE ASSET TO THE STOREDigital catalogues allows every offline store to feature on local digital search and get rich up-to-date product information. Digital catalogues should always be at the centre of your retail strategy
2.DIGITISE THE REAL WORLD
Smart phones
Without a strong Online
Product Catalogue, reaching
out to the (connected)
consumers and convincing
them of the value of your
offering will become more
and more difficult.
Activate your location Product discovery Catalogue offers close to you
Select offer Store information
CATALOGUES UP 480%
Catalogue page view monthly
milli
ons
480%
TREAT THE ENTIRE SHOPPING EXPERIENCE AS A PLACE WHERE CUSTOMERS CAN PAY OR COLLECT
Leveraging mobile payment solutions to allow purchases to seamlessly take place anywhere
3.KILL THE CHECKOU
T
© PriceCheck 2015
@atheunissen
Smart phonesINCREASE ON CLICK
AND COLLECT
SALES
Smart phones
60%ONLINE ORDERS
WERE COLLECTED IN STORE
Smart phones
OF ORDERSWERE
COLLECTEDIN STORE
70% 80%
79% OF CONSUMERS HAVE USED CLICK-AND-COLLECT IN 2013
60%
KEY FOCUS AREAS
ACROSS ALL PLATFORMS
Smart phones
Catalogues
Comparison
Location
Payments
Drop Points
Collect In-store
$
TO SUM IT UP
Consumers are relying on their devices as everyday, essential decision making tool
Mobile is a powerful part of consumer purchase decisionsMost mobile activity takes place at the start of the purchase funnel but decisions are faster
Increased use and portability of mobile is driving significant offline, in-store activity
Proximity and easy access to location information are key
YOU DON’T NEED TO CHANGE RETAIL.YOU HAVE TO BETTER IT.
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