MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions
KANE COCHRAN@KaneC
SEPT 20, 2011Thursday, September 29, 2011
Agenda
Mobile Landscape Statistics you need to know
Mobile Phases The Hodes perspective on mobile recruitment opportunities
Destinations Mobile sites, SMS, mobile apps and beyond
Q&A But please ask questions anytime
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Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world.
-Pew Internet
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Mobile LandscapeThursday, September 29, 2011
The devices
outpace feature phones
smartphone sales now
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MOBILE PHASESMOBILE WEB | SMS | NATIVE APPS
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Mobile PhasesThursday, September 29, 2011
MOBILE WEBPHASE I
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what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take off
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what it’s not: static, the desktop, a brochure, to be ignored
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Optimization - Friendly to all phonesThursday, September 29, 2011
Optimization - Friendly to all phonesThursday, September 29, 2011
Optimization - Friendly to all phonesThursday, September 29, 2011
Optimization - Friendly to all phonesThursday, September 29, 2011
Phase I - Static mobile sitesThursday, September 29, 2011
Phase I - Static mobile sitesThursday, September 29, 2011
Full mobile career siteThursday, September 29, 2011
Full mobile career site
live demo
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mobile + social?
but what about
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Mobile + SocialThursday, September 29, 2011
Mobile + SocialThursday, September 29, 2011
are personalour devices
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Our devices are personalThursday, September 29, 2011
Our devices are personalThursday, September 29, 2011
Our devices are personalThursday, September 29, 2011
Our devices are personalThursday, September 29, 2011
live demoMOBILE
Mobile Personalization w/ SJMThursday, September 29, 2011
what can we do there?
how about events?
Mobile events pageThursday, September 29, 2011
1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events
WHAT WE WANTED TO DO
Mobile events pageThursday, September 29, 2011
live demoMOBILE EVENTS PAGE
Mobile events pageThursday, September 29, 2011
Quick recap: Optimal mobile experienceThursday, September 29, 2011
Quick recap: Optimal mobile experience
Look and feel matches career site
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Quick recap: Optimal mobile experience
Quick access to job search from every page
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Quick recap: Optimal mobile experience
Simplified navigation for quick access
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Quick recap: Optimal mobile experience
Simplify the job searchoptions for users
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Quick recap: Optimal mobile experience
Leverage GPS to showjobs near users
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Quick recap: Optimal mobile experience
Job details for everyjob in your ATS
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Quick recap: Optimal mobile experience
Give users easy way toemail, tweet and share
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Quick recap: Optimal mobile experience
Bring in multimediacontent to engage users
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Mobile Websites: Key takeaways
Mobile sites are foundation of mobile strategy
App-like experience: Tailored UX will drive higher adoption than mobile apps right now
Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX
Don’t forget the basic HTML & feature phones
More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’
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TEXT MESSAGINGPHASE II
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what it is: immediate, on-demand, contextual, real-time, utility and FAST
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SMS is the most widely used
data application on the planet
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60% say me too
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dedicated or shared
Shortcodes: Dedicated vs. SharedThursday, September 29, 2011
text Anything to 12345
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text KEYWORD to SHAREDCODE
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text KEYWORD to SHAREDCODE
text HDXCAREERS to 41411
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SMS Alerts
Sept 20, 2011 1:20 pm
You are signed up to receive alerts about exciting career opportunities at HDx.
Visit http://bit.ly/hDx0pt5 to learn more about our career optys.
Subscribe to SMS Alerts
Thursday, September 29, 2011
SMS Alerts
Sept. 20, 2011 1:20 pm
Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Oct 3, 2011.
Visit http://bit.ly/iNtV13w for details, directions and more.
Event Opportunities Alert
Thursday, September 29, 2011
SMS Alerts
Sept. 20, 2011 1:20 pm
Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team.
Visit http://bit.ly/nEwJOB for more details about the oppty
Job Opportunities Alert
Thursday, September 29, 2011
SMS Alerts
Sept. 20, 2011 1:20 pm
Hi. Great to meet you last week at the GA Tech event.
Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx.
After Event Alert
Thursday, September 29, 2011
SMS Alerts
Sept. 20, 2011 10:34 am
Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections
Visit http://bit.ly/iN0vAte to login, view and share jobs with friends
Employee Alerts
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SMS Alerts
Sept. 20, 2011 2:20 pm
Hi Kane. Just a reminder that you have an interview tomorrow, Sept 21 @ 3:00pm.
Visit http://bit.ly/iNtV13w for details, directions and more.
Interview reminder alert
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SMS Search
DEMOSMS SEARCH
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SMS: Key takeaways
SMS is everywhere ... everywhere
On-demand nature is perfect for quick access to info & brief conversations
Shortcodes must be leased and provisioned
Consider both push [alerts] and pull [sms search] strategies
Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing
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MOBILE APPSPHASE III
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what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycle
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so what might atalent lifecycle app look like*
*keep in mind you might have to transport to the future
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Mobile Apps: Augmented RealityThursday, September 29, 2011
Mobile Apps: Augmented RealityThursday, September 29, 2011
Mobile Apps: Augmented RealityThursday, September 29, 2011
Mobile Apps: Interview SchedulingThursday, September 29, 2011
Mobile Apps: OnboardingThursday, September 29, 2011
Mobile Apps: Employee CollaborationThursday, September 29, 2011
The devices
other mobile applications?
how about using
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what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employees
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Augmented Reality w/Thursday, September 29, 2011
live demo
MOBILE AUGMENTED REALITY JOB SEARCH
Augmented Reality w/ LayarThursday, September 29, 2011
Mobile Apps: Key takeaways
Apps play important role in totally integrated mobile strategy
Must offer users compelling user experience
Our perspective: Create app for total talent lifecycle from candidate - employee
Leverage native features: location-aware, camera, local storage, push notifications
Leverage other apps like SCVNGR, Layar, Foursquare and others
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OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)
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what it is: dynamic, quick, flexible, international, growingand visual (look below)
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what it is: dynamic, quick, flexible, international, growingand visual (look below)
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Mobile Barcodes: OutdoorThursday, September 29, 2011
Mobile Barcodes: Store SignageThursday, September 29, 2011
Mobile Barcodes: Events Contact CardThursday, September 29, 2011
Mobile Barcodes: @EventsThursday, September 29, 2011
Mobile Barcodes: @Events
TURNINGFINALS INTOBEGINNINGSMy professors always said I could. My friends always knew I would. My career begins at PNC.
www.pnc.jobs/students
WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY
www.pnc.jobs/students
WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY
SCAN THE CODETO STAY CONNECTED TO PNC
Start your career at PNC, one of America’s most admired financial services companies.
FLAP
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Image RecognitionThursday, September 29, 2011
Image RecognitionThursday, September 29, 2011
Mobile Barcodes: Key takeaways
Mobile barcode adoption on the rise
Open webpages, create SMS, display dynamic text and create contacts
Media campaign integration: outdoor, print, store signage, web, and more
Gives mobile users options
AND ... start thinking about how image recognition will transform discovery
Thursday, September 29, 2011
KANE COCHRANNATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE
http://linkedin.com/in/kanecochranhttp://twitter.com/[email protected]
Thank YouThursday, September 29, 2011