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NOVEL ENTREPRENEURSHIP FACILITIES — AND HOW THESE MAY RESHAPE THE PROFESSION OF WEB ENTREPRENEUR

Eric Mousset T3CON12-Asia, 17th August 2012

Two questions about web entrepreneurship:

1.  Where are we at?

2.  In which direction are we moving?

  HR specialized according to various stages and support processes of the web enterprise value chain.

  Value chain’s primary processes: requirement analysis; graphic design; web development; quality assurance

  Value chain’s support processes: HR; accounting; business development; I.T. support

1– Human Capital

WEB ENTERPRISE — conventional paradigm

WEB ENTERPRISE — novel facilities

  Most value chain functions may now be externalized … … and sourced through online outsourcing and crowdsourcing marketplaces, e.g.

  Freelancer.com; oDesk.com; Elance.com; Guru.com; PeoplePerHour.com; Freelance.com; 99designs.com; Amazon Mechanical Turk (mturk.com); crowdSPRING.com; etc.

1– Human Capital… … may be outsourced … even crowdsourced

  is an internalized asset

  resulting from an organisational culture fostering creativity and knowledge management

2– Innovation Capital


  Innovation becomes an on-demand asset …

  … sourced through crowdsourcing marketplaces

  InnoCentive.com; chaordix.com; kluster.com; openinnovation.net; etc.

2– Innovation Capital … … may be crowdsourced


  raised along traditional entrepreneurial cycle and capitalization rounds, turning to financial backers such as:

  the founders of the enterprise,

  business angles,

  venture capital funds,

  etc.

3– Financial Assets


  Business ideas are submitted to crowdfunding websites and reach out to crowds of potential funders.

  Typically used to help early-stage startups access finance.

  Examples: Kickstarter.com; AngelList (angel.co); Crowdfunder.com; WeFunder.com; Indiegogo.com; Kiva.org; etc.

3– Financial Assets… … through crowdfunding


These novel entrepreneurship facilities:

  hold a “disruptive” power,

  blurring the boundaries of the enterprise

  challenging the theory of the firm and the traditional approach of strategic management

Three Case Studies:

1.  Crowdsourcing: Microsoft Security Essentials turning to utest for a test campaign

2.  Open innovation — How EnterpriseWorks turned to InnoCentive to solve a rainwater collection problem

3. Crowdfunding — online advocacy and legislative data platform Popvox turned to crowdfunding site appback

1.  Test lead for Microsoft Security Essentials turns to crowdsourcing service provider utest to help implement test cycles.

2.  A sample of testers is selected among utest’s crowd of 20,000+ testers

3.  Test cycle #1: exploratory testing

4.  Test cycle #2-#3-#4: installation-upgrade-regression

Microsoft Security Essentials

1.  EnterpriseWorks turns to InnoCentive

2.  Challenge: Provide a safe, low cost rainwater collection and storage system (no more than USD 20)

3.  Challenge award: US$ 15,000 implying transfer of intellectual property rights to EnterpriseWorks

4.  1,200 InnoCentive Solvers indicated interest

5.  164 proposals collected, in 60 days

6.  A German inventor, whose company specialises in the design of tourist submarines, wins by proposing the simplest design: a double plastic bag!

Solving a rainwater collection problem

1.  CEO of Popvox Marci Harris, a nonpartisan platform for advocacy and legislative data, plans to create a mobile version of Popvox for Congress to use.

2.  Popvox turns to appbackr. Within two months of posting their app in the appbackr marketplace, Popvox had raised $30,000 from 30 different investors.

3.  Investors collected returns through the commercialisation revenues of Popvox.

Mobile application for legislative data

Market Data

1.  Crowdfunding market

2.  Crowdsourcing market

3.  Testing market

1.  Crowdfunding market, 2011 estimates (according to Crowdsourcing.org Industry Report 2012)”:

  US$M 112.6 equity raised

  82% from within North America

  Funds raised in North America grew by 90% per year

2.  Crowdsourcing market, 2011 estimate (InfoDev/WBG):

  Around US$M 100

3.  Global software testing market, 2011 estimate:

  US$B 20

Market Data

Which Opportunities?

1.  For Web entrepreneurs

2.  For Web development professionals

3.  For the Typo3 community

1.  Develop and operate Cambodia’s premier crowdsourcing platform!

  web development

  testing

  localisation

2.  Develop and operate Cambodia’s premier software/system requirements engineering platform.

3.  Develop and operate Cambodia’s premier ideation and challenge platform.

For Web Entrepreneurs:

1.  Upgrade and become a web entrepreneur yourself, by leveraging crowdfunding, crowdsourcing, and ideation!

2.  Choose your preferred lifestyle and environment, i.e. company vs freelance.

For local Web Developers:

1.  Evolve the Typo3 platform to integrate additional core capabilities that are relevant to outsourcing/crowdsourcing/crowdfunding business paradigms:

  fund management   social network management   accountability and liability management

2.  Build capacity within the Typo3 community to better connect with outsourcing/crowdsourcing/crowdfunding facilities

3.  Consider developing partnerships with financial institutions, in order to combine I.T. and financial engineering.

For the Typo3 Community:

Questions