Synacor Portal GroupScale. Efficiency. Transparency. Video.
Terry Cornelissen
Midwest Sales Director
(312) 925-0620
Who is Synacor Portal Group?
Synacor is a global technology company with a platform powering customized Internet portals
Synacor has partnered with more than 35 Internet service providers and media companies to create, operate and manage their portal experience
Now, Synacor Portal Group is bringing premium advertising solutions to advertisers that span across homepages and content
Synacor Portals
Quality Content Providers
EntertainmentNews, Sports,
FinanceLifestyle, Education,
Kids & more Services & Utilities
Not an Ad Network
100% controlled & operated portals
Every site is premium brand with safe & trusted content
Complete front and back end site-transparency –insight into knowing exactly where your ads run and results
Access to ALL impressions (includes all premium inventory)
Core Demographics
15 million monthly unique users and growing….
Demographics 70% are age 18-54
70% have households of 3+
56% have children in household
54% are women
Median age = 42
Engagement Average daily minutes spent/user = 13
Average pages viewed per day/user = 12
Sources: comScore & Omniture
Comparison to Other Portals
Portal
Monthly Unique Visitors That Don’t
Visit Synacor Portals
AOL, Inc. 4,554,300
MSN Sites 4,375,700
Yahoo! Sites 1,250,200
SOURCE: comScore
Low Monthly Audience Duplication with Other Top Portals
i.e.: 4.5 million Synacor Portal Group monthly visitors DO NOT visit AOL
Comparison to Other Portals
Home Page Audience
Portal Homepages Monthly Uniques
Yahoo! 114,804,000
MSN.com 67,918,000
AOL.com 36,475,000
Synacor Portal Group 6,483,000*
SOURCE: comScore
* = Not measured by comScore. Source is internal serving data & includes Qwest.net homepage
Home Page Comparison: Same Reach & Better Efficiency than AOL
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
1 2
AOL 1 Day
Homepage Roadblock
Synacor1 Week
Homepage Roadblock
55 mm IMPS 55 mm IMPS
Synacor 55M impressions over 7 days
$200k
CPM = $3.64
AOL 55M impressions over 1 day
$300k
CPM = $5.45
Note: All figures are best estimates
A one week homepage roadblock on Synacor provides equal reach to a daily homepage roadblock on AOL
However, the cost of the Synacor weekly roadblock is significantly less (~33% less)
Bottom line: Same reach, lower cost, lower CPM and multi-day presence/flexibility (to rotate brands or creative)!
300x250
• Rich media capable
•100% SOV or rotation available
Dynamic Spotlight Unit
• Advertorial format, text plus GIF/JPEG
• 605x250 ad size
• Requires 100% SOV buy
Sidekick Unit
• Perfect for in unit call to action
• 605x58 ad size
• Requires 100% SOV buy
Integrated Content Unit
• Customized ad size
• Requires 100% SOV buy
Home Page Ad Units
Integrated
Content
Unit
300x250
Unit“Sidekick” Unit
Video
Pre-roll
In-banner Video
Expandables
Channel Content
Target ads to specific channel/category content
Demo & Behavioral Targeting
Coming Q4, 2010
Display Ad Sizes
300x250, 728x90, 160x600
Other Ad Capabilities
Pre-Roll Video
• 10, 15 or 30 second spots
• 100% SOV or rotation available
• Video clickable to advertiser site
• 6 million+ plays per month
300x250 Companion Unit
• Adjacent to pre-roll ad
• Rich media capable
• IAB compliant
• 100% SOV or rotation available
Video Opportunities
Ad Placements by Channel
Targeting Solutions – Coming in Q4
Expanding from current capabilities to be able to offer a full suite of targeting opportunities at scale:
Current: Contextual – Positioned adjacent to
relevant content from trusted brands
Geographic - Segment messaging by region or DMA Codes
Daypart - Based on when someone is accessing portal/content
Coming Soon: Demographic - Pinpoints consumers who fit
your profile based on particular attributes, age, gender, income, etc
Behavioral - Based on the sites your target visits and/or what your audience does on those sites
Retargeting
Synacor Portal Group: Advertiser Benefits
Advertiser Benefits
Scale
• National Footprint with SCALE• 15 million+ uniques/month• 18 billion+ annual ad impressions
High impact, transparency and Quality
Branded Content
• Best -in- class content
• Full site transparency
• Safe editorial environment
• Access to ALL inventory
Full Suite of Ad
Products
• High performance ad products
• Integration & sponsorships
• Rich media & video
• World class targeting/platform
Value Pricing
Efficiency
SOURCE: comScore & Omniture