Sydney Goldstein
The StationPhotography | Design | Layout
The Station looks at the typography of fire stations. Photographed and
designed by myself.
The concrete floors of fire stations inspired the grey foundation of
the pages. Type was built on curved paths, similar to the unique type
structures around fire trucks. Repetition of paragraph titles represents
the flash of sirens. They’re visible for a second, disappear, and reappear
as the truck speeds by.
National Student ShowBest of Publication Design
KC AIGA A10Award WinnerJurors Choice: Dana Tanamachi
Flux Design AwardsAward WinnerPublication Honorable Mention
Entire Publication
E N T RY
OLA THE
FIREMENS CLOTHING & GEA
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Typography Process
SUA CalendarCharacter Design | Illustrations | Layout | Color
The 2014 Spring Calendar for KU’s Student Union Activities, featuring
characters around campus and how they interact with the weather.
Challenge: Organizing the long-standing events with the advertisements
and social media content.
Illustration Details
KUDWDesign | Concept | Leadership | Event Planning | Group Project
On February 20th, 2014, KUDW united four disciplines, Visual Communication, Industrial
Design, Architecture and Photo Media for one week through a wide variety of events.
Programing of events will be designed with hybridized themes that will be welcoming to
individuals of any major.
design: One of three lead designers/coordinators for the first KU Design Week. After establishing a
brand and guidelines, we expanded our team to four other designers who followed our brand
guidelines to create event posters.
event planning/coordinating: Our team worked with eight other students from different majors to plan and coordinate the
week of events.
pieces shown were elements i worked on, unless otherwise credited.
additional credits:claire pederson: Logo system, Resume Workshop Poster, Found Photo Workshop Poster, Toy
Engineering Workshop Poster, Black Poster 8, Black Poster 9, Countdown Tearsheet Poster Bundle, Bag.
sydney goldstein: Logo system, Full Calendar, Perspective Type Mural, 3D Perspective Poster, Drop Cap
Battle Poster, Business Cards, Letterhead,
Black Poster 1, Black Poster 5.
lexi griffith: Logo system, Design Week Party Poster, Letterhead, Black Poster 6, Black Poster 10.
katie whiteman: Blitz Event Poster, Exhibition Structure Poster, Under Armour Poster, T-shirt.
lori novak: Scavenge Challenge Poster, Drink Tickets Black Poster 3, Black Poster 7.
john reynolds: Promo Video, Closing Party Video.
patrick blanchard: Design Film Series Poster, Design Thinking Poster, Black Poster 2, Black Poster 4.
View the full project: https://www.behance.net/gallery/15155095/KUDW
National Student ShowBest Group Project
KC AIGA A10Award WinnerJurors Choice: Kelly Stevens
Flux Design AwardsAward WinnerIdentity Category Winner
2015 AAF-KC ADDYSGold Award Winner
Claire Pedersen
Design Team
DROP CAP BATTLEFEBRUARY 26TH | TIME | ROOM 000, ART & DESIGN BUILDING
Go to www.kudesignweek.com for more information
DROP CAP BATTLEFEBRUARY 26TH | TIME | ROOM 000, ART & DESIGN BUILDING
Go to www.kudesignweek.com for more information
Sydney Goldstein
Lettering | Poster Brand Standards
https://vimeo.com/88773907
Perspective Mural
3D Perspective Poster
Closing Party-- Photos taken by Max Mikulecky
Granny Sue’s Sauces ConceptIllustrations | Concept | Packaging
Granny Sue has been making sauces and selling them from her kitchen
window for over 50 years. She hand paints each label on doilies and
bottles them with an extra pinch of love. Often times you’ll find her 1st
place county fair pies cooling in the window, next to her bunny, Susie.
From Granny’s kitchen to your cupboard.
National Student ShowPackaging Design Finalist
National Student ShowGroup Project Finalist
2015, AAF-KC ADDYSBronze Award Winner, Editorial Design
Kiosk 51Art Direction | Layout Design | Augemented Reality Design
Designed, edited, and published by students, Kiosk is a semi-annual, award-winning,
art and literature magazine that has been in publication since 1989.
Last semester Kiosk celebrated 25 years and 50 printed issues of Kiosk. This edition of
Kiosk wanted to create a nod to their rich history and recently completed milestone by
exploring the satirical theme of “print is dead.” This edition uses augmented reality to
combine print and digital design.
challenges: Working within the confines a small budget.
design staff: Jamal Gamby, Sydney Goldstein (art director) Gunter Jones, Josie Miller,
Josh Munsch, Claire Zimmerman.
editorial staff: Kevin Blanks, Chloe Hough (editor-in-chief), Maddie Level, Maxwell Moore,
Brennan Murry.
pieces shown were elements i worked on, unless otherwise credited.
Jamal Gamby
Jamal Gamby
Entire Publication
The Butler’s Guide to Running the Home and Other GracesIllustrations | Layout | Redesign
A redesign of an outdated butlers guide book. The goal was to create a
modern take on the 1920’s, deco art, and scratchboard illustrations.
The Butlers Guide pulls inspirations from vintage design, but with a
modern twist. Inspiration was pulled from scratchboard illustrations
and art deco design.
National Student ShowPublication Design Finalist
KC AIGA A10Award Winner
Select Spreads
Rounded elementsInside enclosure
Rounded
Straight line extending out`(Serifs)
Top heavy rests onsmaller base (wheels)
Rounded
Straight line extending out
Round elements, inside inclosure
Top heavy, rests on smaller base (wheels)
HooptieType Design
Hooptie: “a car, especially an old or dilapidated one.”
Typeface based of a 1972 Land Yacht. The typeface comes in two styles
and ten weights. Five“rounded” and five “sharp,” weights. The difference
between rounded and sharp are the seen through the interior enclosures.
Hooptie 1978 Sharp
Rounded 1970
Rounded 1972
Rounded 1974
Rounded 1976
Rounded 1978
Sharp 1970
Sharp 1972
Sharp 1974
Sharp 1976
Sharp 1978
LootDesign | Wireframes
Loot is a respinsive app that documents and tracks thifted items. Users
can create shopping routes, wishlists, read reviews, and interact with
other avid thrifters in their area.
Flux Design AwardsWeb/Interactive Finalist
ToursiDesign | Illustration | Lettering | Packaging
Toursi is a farm to table product who’s goal is to elevate how pickles are
perceived. Pickle juice is full of the probiotics and electrolytes that cure
a variety of health issues, Touris’ goal is to upscale the pickle market by
showing pickles are more than just a side dish at fancy parties.
National Student Show:Packaging Design Finalist
the pigeonBranding | Illustrations | Packaging | Publication Design
An offbeat food truck, obsessed with oddiies. The pigeon follows the traveling
circus from city to city.
the pigeon experiments with type treatments and layouts. The goal was
to create a cohesive brand that had a tool kit that could be pulled apart
and used in unique ways.
Type was used as a substitute to imagery to represent imagery. The
pigeon logo is broken in the same fashion as the illustration. Words
circle the pizza box like a chef would roll out the pizza dough. The word
“coffee” is stacked like a pile of coffee beans. An eye chart represents
how vision is blurred the more a person drinks.
fish frog legsmeat
sweets veggies drink