VS.
The SXSW PanelPicker: Can It Predict the Future? ● March 15, 2011
PanelPicker
• Overview and History
UT McCombs MBA Project • Project Overview • Startup Success and SXSW Advice • 2011 PanelPicker Data Analysis
Takeaways • Predicting the Future • PanelPicker Opportunities
Welcome to the Future…
Submit Your Own Panel
Discover Interactive
Trends
PanelPicker For Dummies
Share
VOTE!!!
Connect
PanelPicker For Dummies
PanelPicker Quick Facts
8,000 Ideas
105,000 Registered Users
87,000 Comments
405,000 Votes * Since 2008
PanelPicker Submissions
Submissions
2008 737
2009 1,385
2010 2,373
2011 2,563
PanelPicker Submission Description Data
PanelPicker 2008
PanelPicker Submission Description Data
PanelPicker 2009
PanelPicker Submission Description Data
PanelPicker 2010
PanelPicker Submission Description Data
PanelPicker 2011
McCombs MBA Project
Provided with qualitative (user generated content) PanelPicker data for the years 2011 and 2010
Initial assessment of data based on two tiers of metadata:
• Interactive Categories • User-defined tags
Manual mapping by project team members into a new metadata “classification” model using panel submission variables
Analysis and Conclusions
Original Project
Interactive Landscape
2008 2009 2010 2011
PanelPicker - Description Data
Startups – Success Stories
? ? ? ?
Bebo Meebo Dropbox Hulu
BitTorrent Slide Admob Loopt
Startups in 2008
Fourquare Bump Zynga Ngmoco
Clicker Yammer Justin.tv Glyde
Startups in 2009
GroupMe Chomp Hashable Instagram
Qwiki Flipboard Beluga Quora
Startups in 2010
Interactive Landscape
2008 2009 2010 2011
PanelPicker - Description Data
Startups – Success Stories
?
Web Social Web Social Media Social Media
Users Mobile Web / People ?????????
GigaOM Business Insider TechCrunch Both Side of the Table Mashable Quora
“Expert” SXSW Advice
Soci
al M
edia
Entr
epre
neu
rsh
ip
Des
ign
Mo
bil
e
Bra
nd
ing
Use
r Ex
p/
Usa
bil
ity
Car
eer/
W
ork
pla
ce
Inn
ova
tio
n/
Tech
no
log
y
Hea
lth
care
Mar
keti
ng
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
0
50
100
150
200
250
2011 PanelPicker Analysis
Number of Submissions
Number of Votes
0
5
10
15
20
25
30
Marketing Social Network Branding Communities Social Affairs
Social Media
Takeaways: •Marketing supersedes Social Networks •Community is key trend in Social Media
0
5
10
15
20
25
30Takeaways: •Move from Innovation to Monetization •Career/workplace indicative of times
Entrepreneurship
Biz Model/ Monetization
Career/ Workplace
Self-help Innovation/ Technology
Marketing
0
5
10
15
20
25
Design
Takeaways: •Move from platform content focus to experiences and ease of product use
User Exp/ Usability
Development/Programming
Innovation/ Technology
Communication/ Collaboration
Content
0
5
10
15
20
25
30
35
Mobile
Apps Development/Programming
Innovation/ Technology
Geo Location Content
Takeaways: •There’s an “app” for that •Mobile becoming the content hub •Geo location moving down in relevance
0
5
10
15
20
25
30
35
Marketing Advertising Social Media Design Social Network
Branding
Takeaways: • Less reliance on look and feel (design) and more on channel of communication
Predicting the Future?
Submissions in 2011 aligned to interactive community preferences
Industry Indicator
Trends vs. actual data from 2008 through 2011 not correlated, but time lag identifies emerging trends
Future Indicator
Automation
Content / Videos
“Springboard” Effect
Integration with Music and Film
Case Studies
Whitepapers
What do you think?
PanelPicker Opportunities
VS.
The SXSW PanelPicker: Can It Predict the Future? ● March 15, 2011
Thank you!
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