Brand Journalist, Salesforce Marketing Cloud@jasonboies

Jason Boies

SXSW 2013: A Look at Day Four Social Media ConversationsThe Social buzz from Austin for Monday, March 11

Tuesday, March 12, 13

23,991 Peak of social conversations on Day 4. Conversation around SXSW peaked a little earlier on Day 4 than in past days. The lunchtime crowd, combined with more sessions and attendees leaving, drove conversation.

2013 SXSW Day 4: 280,198 Total Social Conversations

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8pm12amSocial Media Conversation from Day 4 at SXSW

Tuesday, March 12, 13

Elon Musk Still Talked About on Day 4

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Elon Musk

Julie Uhrman

Joshua Topolsky

Tina Roth Eisenberg

Matthew Inman

Though Elon Musk amazingly still drove the most conversation from his Day 2 keynote, Julie Uhrman surged during her day 4 keynote, as did her interviewer, The Verge’s Joshua Topolsky

Tuesday, March 12, 13

SXSW 2013 Conversation Drivers: The Onion Parodies SXSW

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@Mashable @SXSW @TheOnion @ArtifactTheFilm @SelenaGomez

The parody news site sent a pair of Tweets mocking SXSW, and in return received a ton of shares across social media. Jared Leto’s Artifact

documentary film saw a fair amount of Retweets, as did Selena Gomez’s account. She’s in town to promote a new movie.

Tuesday, March 12, 13

Most Mentioned Startups on SXSW Day 4: People Still Ironically Loving Hater

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Eevzdrop

Speeker

Hater, an app which allows you to share all of the things you hate, still received a lot of love, with Bloom!re and Eevzdrop also seeing some buzz.

*Based on companies listed in the SXSW Startup Village Spotlight List

Tuesday, March 12, 13

SXSW Day 4: Slam Dunk for Shaq

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Shaquille O’Neal

Stephen Wolf

Steve Case

Dennis Crowley

Kim Dotcom

It’s hard to compete with someone as big as Shaq, as all other Day 4 speakers found out. Shaq drove more mentions than Foursquare’s Dennis Crowley and AOL Co-Founder Steve Case, among others.

Tuesday, March 12, 13

Thank You

Click Here to Receive the Final SXSW Data Report

Tuesday, March 12, 13