Sustainable tourism in the szak-Alfld region
Ilona Katonamarketing director
Hungarian National Tourist OfficeNorthern Great Plain Regional Marketing Directorate5000 Szolnok, Shz t 8. I/1. Pf.: 330 Tel.:56/516-110, Fax:56/516-116E-mail: [email protected]: www.eszakalfoldi.hu
szak-Alfld
Important element of the concept is sustainable development of tourism, which is based on the capabilities and facilities of the region, and the optimal use of them.
Main aim: Sustainable development and competitiveness of the tourism of the szak-Alfld region
Tourism Conception and Development Plan of the szak-Alfld region
Rgis clkitzsek
Aims of the region
Forming and strengthening the image of the region Increasing the reputation of the tourism products of the region Flow of information among tourism suppliers, enterprises and other organizations Consonance of marketing of enterprises and regional marketing Development of supply by organizing professional meetings Reduction of seasonality Support of longer stays in the region Support and coordination of product development Providing information about calls for proposal and other financial sources
Tourism supply of the szak-Alfld region
Main tourism product: Health tourism205 thermal well (25 % of thermal wells in Hungary)Approximately 50 baths (In 70 % of them: qualified medicinal water)Significant development in the past few years, regarding health tourismOutstanding medical backgroundComptetive price level4.200.000 guests in the baths in 2007
Natural values and capabilitiesHortobgy Part of World HeritageNature ReservesRiver Tisza
Active tourismCyclingHorse ridingHuntingFishing
Tourism supply of the szak-Alfld region
Tourism supply of the szak-Alfld regionCultural tourismReligious tourismHeritageMuseums, exhibitionsFolk traditionsFestivals, events
Gastronomy
MICE
Overnight stays of foreign guests in the region between 1998-2008Overnight stays of foreign guests in the region in 2008 (private accomondation): 137 790
Diagram4
721328
696461
684880
713222
675262
582600
524191
548663
575683
605975
585372
Munka1
vekvendgek szma
1998350,593
1999373,223
2000407,353
2001446,464
2002481,521
2003492,390
2004471,323
2005466,461
2006540,501
Munka1
0
0
0
0
0
0
0
0
0
vek
Munka2
vekvendgjszakk szma
19981297715
19991337081
20001457597
20011568276
20021612115
20031554364
20041502160
20051458450
20061667705
Munka2
0
0
0
0
0
0
0
0
0
vek
Munka3
19985763871998721,328
19996406201999696,461
20007727172000684,880
20018550542001713,222
20029368532002675,262
20039717642003582,600
20049779692004524,191
200510045752005548663
200612514482006575,683
200712653922007605,975
200812186882008585372
Munka3
Domestic overnight stays in the region between 1998-2008Domestic overnight stays in the region in 2008 (private accomondation): 255 763
Diagram2
1998576387
1999640620
2000772717
2001855054
2002936853
2003971764
2004977969
20051004575
20061251448
20071265392
20081218688
Munka1
vekvendgek szma
1998350,593
1999373,223
2000407,353
2001446,464
2002481,521
2003492,390
2004471,323
2005466,461
2006540,501
Munka1
vek
Munka2
vekvendgjszakk szma
19981297715
19991337081
20001457597
20011568276
20021612115
20031554364
20041502160
20051458450
20061667705
Munka2
vek
Munka3
1998576387
1999640620
2000772717
2001855054
2002936853
2003971764
2004977969
20051004575
20061251448
20071265392
20081218688
Munka3
Overnight stays in all in the region between 1998-2008Overnight stays in the region in 2008 (private accomondation): 393 553
Diagram5
1297715
1337081
1457597
1568276
1612115
1554364
1502160
1553238
1827131
1877985
1804060
Munka1
vekvendgek szma
1998350,593
1999373,223
2000407,353
2001446,464
2002481,521
2003492,390
2004471,323
2005466,461
2006540,501
Munka1
0
0
0
0
0
0
0
0
0
vek
Munka2
vekvendgjszakk szma
19981297715
19991337081
20001457597
20011568276
20021612115
20031554364
20041502160
20051458450
20061667705
Munka2
0
0
0
0
0
0
0
0
0
vek
Munka3
19985763871998721,3281,297,715
19996406201999696,4611,337,081
20007727172000684,8801,457,597
20018550542001713,2221,568,276
20029368532002675,2621,612,115
20039717642003582,6001,554,364
20049779692004524,1911502160
2005100457520055486631,553,238
200612514482006575,6831,827,131
200712653922007605,9751,877,985
2008121868820085853721,804,060
Munka3
10 most important countries according to the number of overnight stays in 2009** Elzetes adat (Preliminary)
Diagram1
149898949178480332111197831692012219118471177310364
Germany
Poland
Romania
Slovakia
Ukraine
Russia
Netherland
Italy
Austria
Czech Republic
Countries
Number of overnight stays
Munka1
CountryNumber of overnight stays
Germany149,898
Poland94,917
Romania84,803
Slovakia32,111
Ukraine19,783
Russia16,920
Netherland12,219
Italy11,847
Austria11,773
Czech Republic10,364
122,8
3,4
101,4
0,5
6 522
Nagy-Britannia
119,9
2,6
81,2
0,5
7 079
Franciaorszg
114
2,5
80,1
0,7
8 640
Olaszorszg
95
3,2
95,8
0,7
8 912
Csehorszg
97,6
2,7
79,4
0,8
10 022
Ausztria
111,8
4
94
0,9
11 370
Hollandia
141,9
6,1
224,9
1,2
15 405
Oroszorszg
114,9
2,7
69,9
1,3
16 894
Ukrajna
101,7
2,4
136
2,3
30 259
Szlovkia
102,1
2,9
87,7
5,4
71 450
Romnia
91,6
3,9
86
7,1
92 954
Lengyelorszg
102,3
7,1
84,6
9,8
128 508
Nmetorszg
elzv%-ban
nap
elzv%-ban
arnya
szma
tlagostartzkodsiid
Vendgjszakk
Kld orszg
Munka1
1111111111
Germany
Poland
Romania
Slovakia
Ukraine
Russia
Netherland
Austria
Czech Republic
Italy
Countries
Number of overnight stays
Munka2
Germany
Poland
Romania
Slovakia
Ukraine
Russia
Netherland
Italy
Austria
Czech Republic
Countries
Number of overnight stays
Munka3
Good practices for sustainable tourism in the szak-Alfld region
Hortobgy, the land of HerdsmenImportant and unique venue for eco-tourismHortobgy National Park is the first (1973) and biggest National Park of HungaryIn December 1999 the UNESCO awarded the title Part of World Heritage to Hortobgy, as an outstanding example of nature and people living togetherComplex supply: Presenting areas, teaching and presenting centre, guided tours, Animal Park, Bird Hospital, Shepherds Museum, authenthic CsrdaOther important participants: Hortobgy National Park, Hortobagy Non-profit Company for Nature Conservation and Gene Preservation, Mta Stud Farm, Oldlake Guest-House, Biocenter of Ohat
Hortobgy, the land of Herdsmen
Hortobgy, the land of HerdsmenEuropean Destinations of ExcellenceThe best destination of Hungary, preserving living traditions(2008)Comptetive destination in EuropeOutstanding example of nature and people living togetherFestivals, presenting the life of Herdsmen, the traditions, folk arts of the PusztaLay emphasis on social, environmental and cultural sustainabilityRegional partnershipwww.hortobagy.eu
Szatmr-Bereg Plum RouteComplex tourism productUnique supply, organized formQualified services, which meet the international requirementsThe certain services are real tourism attractions in themselves tooExtensive partnershiplittle plum route 8 settlementsbig plum route 16 settlementsCommon marketingDirection signs
What is exactly the Szatmr-Bereg Plum Route?Presentation of tourist attractions of each settlementse.g. Churches of Tkos, Csaroda; so called Lekvrium in Penyige, water-mill in Tristvndi, special cemetary in Szatmrcseke, Dry mill in Tarpa, baths of Vsrosnamny etc.Products made of plum presentation of production, tasting and selling theme.g. plinka, different kinds of food (5 members Tarpa Natura Ltd., Tarpa Manufaktra Ltd., Panyolai Szilvrium Ltd., Plum Thermal and Wellness Spa, Atlantika Aquapark) Accommodation (8 members in Szatmr-Bereg) HospitalityFestivals
Szatmr-Bereg Nature ParkComplex regional development programPriority: preserving natural valuesConcentrates on solving problems regarding environmental protectionSupports sustainable agricultureInvolves eco-tourismExtensive partnership on a territory of 103.802 hectares, with the cooperation of 67 settlementsAmong the activities emphasis on education and environmental awareness
Szatmr-Bereg Nature ParkAimsSustainable developmentCooperation among settlementsRetainment of population in the areaInsuring equalityCoordinated operation of natural and artifical environment on a high quality
Thank you for your attention!
Hungarian National Tourist OfficeNorthern Great Plain Regional Marketing DirectorateH-5001 Szolnok, Shz u. 8. I/1.Tel.: +36-56/516-110, Fax: +36-56/516-116 E-mail: [email protected] www.thermaltourism.hu