Presented with the full support of
the United Nations
www.SustainabilityVirtualSummits.com March – December 2010
A virtual tradeshow series
Sustainable Information and Communications Technologies
Information and Communications Technology (ICT) solutions for sustainable development• For Virtualization • For Dematerialization• For Smart ICT• For Collaboration
Live Online:Mar 23, 2010 USA TimezonesMar 24, 2010 Europe TimezonesMar 25, 2010 Asia TimezonesOn-demand: Mar-Jun 2010
• Smart Supply Chain • Smart Manufacturing• Smart Transportation and Logistics• Smart Packaging
• Smart Buildings• Smart Grids• Smart Water and Sanitation
Live Online:May 18, 2010 USA TimezonesMay 19, 2010 Europe TimezonesMay 20, 2010 Asia TimezonesOn-demand: May-Aug 2010
Live Online:Sep 7, 2010 USA TimezonesSep 8, 2010 Europe TimezonesSep 9, 2010 Asia TimezonesOn-demand: Sep-Dec 2010
In cooperation with:
ICT Global Leaders
ICT Pavilions
ICT Smart Leaders
United Nations Global Compact
TelePresence Sponsor
An impressive line-up of speakersBarbara DalibardPresident and CEO
Nick EarleSVP, Services Europe & Global Enterprise Theatre
Lynette ThorstensenDirector of Communications
Carol ZelkinExecutive Director
Peter LockleyHead of Transport Policy
Luis NevesChairman of the Board
Bruce KlafterSr Dir, Environmental
William SarniFounder and CEO
Paul DickinsonChief Executive Officer
Matthew HeimPresident
Mary D. NicholsChairman
Achim SteinerUnder-Secretary GeneralExecutive Director, UNEP
Georg KellExecutive Director (Invited)
Full United Nations support
• Achim Steiner, Under-Secretary General, Executive Director UNEP is a confirmed speaker
• Efforts underway to have Secretary General Ban Ki Moon address the virtual event via a telepresence- enabled panel discussion with:
- US Vice President Al Gore- France Telecom CEO Didier Lombard- Alcatel-Lucent Chairman Philippe Camus / CEO Ben Verwaayen - Cisco CEO John Chambers- Moderator: Kleiner Perkins founder John Doerr
• In addition to the Secretary General, the UN is also working to involve:- Yvo de Boer, Executive Secretary, UNFCCC- Dr. Gro Harlem Brundtland, former Prime Minister of Norway,
Secretary-General's Special Envoy- Ricardo Lagos Escobar, former President of Chile,
Secretary-General's Special Envoy
The United Nations is formally supporting the event, including:- promoting event to 10,000 member companies- promoting event to 80 offices worldwide- promoting event to 200 academic schools via direct email and e-newsletters
Total virtual experience
The Sustainability Virtual Summits will present a full conference program and exhibit floor featuring Enterprises , Trade Associations and International Organizations
Unlike a simple webinar, this is a next generation platform which enables businesses and individuals to connect and engage virtually anytime and anywhere using a multi-dimensional environment-like architecture
Total Virtual
Experience
Virtual Summits’ objectives
• Addressing the issue– Global Impact– Sharing best practices– Sign up to Copenhagen
Protocols
• Maximizing impact– Revenues– Investment– Increased profitability
• Motivate and inspire– Lifestyle change– Relevance
• Sustainable solutions in action– Tangible case studies– CEO-level speakers from a selection top
100 fortune companies– Collaboration
• Realizing your potential– Global learning forum– Rich content from experts
• Benefit calculator – The Pledge Calculator– Sign up and see the difference your
pledge makes
Agenda topics: Smart ICT
Dematerialization• Substitution of high carbon products, and activities with low carbon alternatives
(such as replacing face-to-face meetings with videoconferencing, or paper with e-billing) will play a substantial role in reducing emissions
• Like e-commerce, e-government will have a significant impact on reducing GHG emissions through the dematerialization of public service delivery
• Dematerialization can be applied to a range of current everyday practices, and can ultimately reduce the number of material objects that need to be produced
• Currently the largest opportunities identified within dematerialization are teleworking and telepresence
• Previous conservative estimates have suggested that tele- and videoconferencing could replace between 5 and 20% of global business travel.
March 23rd – 25th, 2010
Agenda topics: Smart ICT
Virtualization
• Virtualization of ICT resources • A major trend in controlling the overall growth in data center footprints • Pooling assets such as computing, Network and Storage, where utilization is low,
so they can be used across the enterprise and beyond. • Virtualization represents a radical rethinking of how to deliver data center services• Virtualization could significantly reduce greenhouse gas emissions
Cooling
• ICT vendors are actively working to improve cooling technique efficiencies • Cooling has now become a significant competitive differentiator • Technologies and solutions are now available to detect where within the data center
temperatures are running high, and to direct cooling to those areas
March 23rd – 25th, 2010
Consolidation, Cloud Computing and Software as a Service (SaaS)
• There is a significant trend towards consolidation that will help in dealing with the existing or legacy data center impact.
• Organizational attitudes are changing as costs of operating a data center surpass the initial investment
• Companies now have a number of options for computing services, which shift costs from the enterprise to an external provider, who could potentially deliver these capabilities with economies of scale and at higher energy efficiency
• "Software as a service" business model allows companies to access key enterprise applications, such as customer relationship management databases, or collaboration tools, via a web browser, with no need to host their own data center facilities
• Advanced telepresence applications, currently in the early stage of adoption, will have a significant impact in highly-distributed service industry environments, in both the private and public sectors.
Agenda topics: Smart ICT
March 23rd – 25th, 2010
Agenda topics: Smart Business Operations
Smart Supply ChainThis session will provide participants with practical solutions and examples to: • Conceive and execute a sustainable strategy • Reshape the organization • Design products and services with sustainability at their core • Actively drive down their supply chain carbon footprint • Seek the most pragmatic solutions to their environmental challenges • Choose solutions, systems and processes that deliver the best possible
return on capital • Deploy greater analytics throughout the Supply Chain life cycle • Measure the results and return on investment • And ultimately benefit from a holistic view of sustainability
across the supply chain
May 18th to 20th 2010
Agenda topics: Smart Business Operations
May 18th to 20th 2010
Smart ManufacturingThis session will provide participants with practical solutions and examples to: • Understand what is envisioned as sustainable manufacturing • Re-think manufacturing to make this critical business process sustainable • Understand the techniques, tools and Solutions for manufacturing design
and development • To standardize, account and monitor • Transform their manufacturing processes for their business benefits in a
sustainable way • To effectively communicate sustainability performance to internal and external
audiences
Agenda topics: Smart Business Operations
May 18th to 20th 2010
This session will provide participants with practical examples and solutions to:• Re-think their logistics processes
– Optimize and control inventory to reduce vehicle miles– Model and optimize distribution network design– Track efficiency against business performance
• Standardize, monitor and account– Tag and track inventory, stock and other items– Information systems to understand optimal routes
and vehicle’s efficiency behavior– Information systems to provide the driver with
real time information about the vehicle’s efficiency– Real time fleet tracking
• Transform their transportation and logistics processes– Vehicle and load management systems – Reverse logistics to allow the back-loading of vehicles– Apply systems thinking from production to consumer to end of life – Protocols for system interoperability– Route optimization standards and software
Smart Transportation and Logistics
Smart BuildingsThis session will provide participants with practical solutions and examples to: • Design and operate Sustainable/durable/low maintenance buildings. • Deploy Energy efficiency and conservation strategies • Maximize the use of renewable energy solutions • Implement Site/land management, sustainability, reclamation and
conservation processes • Ensure Water efficiency, management and conservation • Guarantee indoor air quality • Innovate with material and resource management, recycling
and conservation • Use advanced analytical techniques to establish ongoing carbon footprint
and water management practices
Agenda topics: Smart Infrastructure
September 7th to 9th 2010
Agenda topics: Smart Infrastructure
September 7th to 9th 2010
Smart GridThis session will provide participants with practical solutions and examples to: • Design and implement technology enabled solutions delivering better
information for consumers and producers of power • Understand the landscape of remote monitoring and measurement solutions • Improve energy accounting and billing services • Identify Energy accounting and smart billing software • Evaluate ICT solutions for better planning, forecasting and
grid management systems • Improve asset management and network design • Implement demand response software that allows automated load maintenance. • Design advanced telecommunications processes and systems to allow
distributed energy producers to pool resources and to handle spikes in supply and demand.
Agenda topics: Smart Infrastructure
September 7th to 9th 2010
Smart Water and SanitationThis session will provide participants with practical solutions (technologies, services) and examples to: • Ensure water quality • Ensure sustainability of water supplies – This might include technologies
for re-using and recycling water for different uses • Make water available for non-drinking uses, primarily agriculture but
also commercial or other economic uses • Understand how through a combination of information gathering
technology and analytics tools, global water management can be transformed
• Improve the efficiency of utilization for non-drinking uses • Reduce water losses and improve tariff collection • Optimize the allocation between different uses of water • Implement water use management systems including distribution
systems which incorporate loss reduction and utilization efficiency
“Follow the Sun” Schedule
Date Keynotes Track Sessions (suggested)
Track 1 Track 2 Track 3 Track 4
Concurrent breakout presentations, track sessions, and panel discussions
Day 1
8:30am – 1:00pm PST 1:00pm – 4:30pm PST
9:30am – 2:00pm MST 2:00pm – 5:30pm MST
10:30am – 3:00pm CST 3:00pm – 6:30pm CST
(Live in USA time zones) 11:30am – 4:00pm EST 4:30pm – 7:30pm EST
Day 210:00am – 2:30pm CET 2:30pm – 6:00pm CET
9:00am – 1:30pm GMT 1:30pm – 5:00pm GMT
(Live in European time zones) 11:00am – 3:30pm EET 3:30pm – 7:00pm EET
Day 3
8:00am – 12:30pm India 12:30pm – 4:00pm India
10:30am – 3:00pm China 3:00pm – 6:30pm China
11:30am – 4:00pm Japan 4:00pm – 7:30pm Japan
(Live in Asian time zones) 12:30pm – 5:00pm E. Australia 5:00pm – 8:30pm E. Australia
All speaker presentations are available anytime on-demand for 90 days after initial live broadcast
Sponsor Benefits • Generate more qualified potential leads• Build equity and establish yourself as a market leader• Interact with Enterprise IT decision makers• Move prospects through the recruitment cycle faster• Tracking and Marketing analytics• Showcase Enterprise Class Solutions• Maximize limited marketing spend• Demonstrate market leadership• Longer attendee engagement: 2 hours in virtual environment
vs. 35 minutes in a webcast• Use event to compliment and extend the reach of physical
campus visits Attendee Benefits• Gain knowledge of technological solutions for sustainability• Gather responses to strategic questions • Qualify vendors• Gain access to broad and deep content• Collaborate and Communicate with vendors and peers• Personalized and interactive experience• Available live and on-demand 24/7, and for download up to
90-days after the event• Professional and social networking opportunities• Regain productivity
Lower cost to participate
Less time to prepare/participate More attendees Better attendee
data captureEnhanced event participation ROI
Why sponsor or exhibit?
Smart ICT: Exhibitors and Attendees
WHO SHOULD EXHIBIT
Global IT vendorsSoftwareStorage
IT servicesIT outsourcing
Semi-conductorsSensors, controllers and meters
Mobile devices Telecom
Telecom equipment providersTelepresence
Services providersIndustry
Resources companies
WHO WILL ATTEND
CSR/Sustainability ExecsC-level Execs ( Line of Business Management)
CIOsIT management (Development and Production)
Data Center ManagersNetwork ManagersFacility Managers
CFOs Financial controllersProcurement officers
Energy ManagersSupply chain managers
Marketing Directors
Smart BizOps: Exhibitors and Attendees
WHO WILL ATTEND
Supply chain Executives and DirectorsSupply Chain Management
Procurement officers and executivesERP Executives and Directors
Manufacturing directorsLogistics Executives and DirectorsHead of transportation services
Fleet management executives and directorsPackaging Directors
Facility Management executives and DirectorsCSR Executives and Directors
CIOsIT production directors
Network directors
WHO SHOULD EXHIBIT
Global IT vendorsSoftwareStorage
IT servicesIT outsourcing
Semi-conductorsSensors, controllers and meters
Mobile devices Telecos
Telecom equipment providersTelepresence
Services providersResources companies
Clean Tech and Green techUtilities
Construction materialsLogistic services
Packaging products and Services
Smart Infrastructure: Exhibitors & Attendees
WHO WILL ATTEND
CSR executives and DirectorsFacility management executives and Directors
Architects and DesignersTown plannersCivil engineers
DevelopersEnergy executives and Directors
Utility production executives and DirectorUtility distribution executives and Director
Utility CIO and IT executives
WHO SHOULD EXHIBIT
Global IT vendorsSoftwareStorage
IT servicesIT outsourcing
Semi-conductorsSensors, controllers and meters
Mobile devices Telcos
Telecom equipment providersTelepresence
Services providersResources companies
Clean Tech and Green techUtilities
Construction materialsLogistic services
Packaging products and Services
Enrolling the AudienceMarketing Platforms Direct Mails Web Advertizing Editorials Advertorial Blogs and viral online
marketing
Media Partnerships with targeted media partners to produce Feature supplement Editorial coverage Online banner advertizing Direct mail and email
campaigns to subscribers
Sponsor co-marketingG2events team provides sponsors with: Custom e-mail templates Post cards and flyers On going press releases Access to the virtual summit online
marketing tools
Web MarketingThe Open Source Virtual summits reaches hundred of thousands morequalified decision makers through strategic Online promotions: Banner Ads Sponsor web sites Trade Association sites Social Networks Blogs Wikis Podcast Search engines
optimization Keyword purchase Twitter
Awareness and VisibilityRolling thunder approach (before and after)Already started and will accelerate as we approach the live events• Press releases campaigns with Sponsors and supporting organizations
• Micro-sites with some sponsors (Orange Business Services)• Linkpops (Inbound links) optimization
– Corporate sponsors, Trade associations and Publications– Directories, Forums– Appropriate and effective Link exchange centers
• Keywords Optimization– Organic and bids on Keywords
• Ad-words and Paid search• Communities and groups marketing outreach campaign (Linkedin, Yahoo,
Blogs,..)– Sustainability, Green– ICT, Green IT– Supply Chain, Manufacturing, Logistics, Transportation, Energy, Building and
Construction
• Twitter Campaign (on going, before, during and after)
Direct Marketing
E-mail blasts to start Fall 2009• Sponsors customers and prospect databases (initiated by sponsors)
• Trade Associations members databases (initiated by Associations)
• United Nations Global Compact members database (over 6000 companies and initiated by United Nations if possible)
• G2events C level executives (over 13000 contacts)
• E-mails campaigns continue after live event to drive traffic to the “on-demand” event site
Second e-mail wave
Nov 1st 09
First e-mailwave
Dec 1st 09
Third e-mail wave
Jan 12th 10
Fourth e-mail blast Reminder e-mail
to registrants
Jan 26th 10
Fifth e-mail blast Reminder e-mail
to new registrants
Feb 2nd 10
Reminder e-mail to all registrants
Reminder e-mail to all registrants
Feb 5thnd 10 Feb 8thnd 10
Timeline
Return on Investment
Virtual Events MetricsIndustry Average, Source the Factpoint Group
The Virtual Platform: Lobby
Attendees enter lobby then click on an area to explore:
• Auditorium to hear/watch live keynotes, breakouts and panel sessions
• Exhibit Hall to view product demos, download literature or chat with reps
• Lounge Area to capture attendee profiles and engage in chat discussions
The Virtual Platform: Auditorium & Meeting Rooms
• Watch live keynotes and download presentations for later viewing
• Participate in question and answer sessions
• Attend breakouts and panel discussions
Most Popular Activities
• Join live Q & A sessions
• Download info
The Virtual Platform: Exhibit Halls
• Visit exhibit booths and collect product information• Listen to podcasts• Watch product demo videos• Chat live with companies representatives
Most Popular Activities• View product demos• Watch webcasts
The Virtual Platform: Telepresence Suites
Virtual events platform functionalities at a glance
•True 3D renderings− Spatial Navigation & Reasoning –
provides a “sense of place”•Auditorium− Specific section for users to view live
and on-demand presentations and videos
•Exhibit halls− Create customized 3D booths
•Networking Lounge− Facilitates social networking
•Chat− Community & booth level live chat
•Event Bag technology− One-click functionality to collect and
download content to the desktop•Presentations/Webinars− Integrated live & on-demand webinars
supporting video and/or audio
• Registration & post event survey− Complete tracking and Seibel
compliant lead generation• Virtual Badge− One-click lead collection
• Content Preferences− Event owner and visitors can
prioritize relevant content• On-demand and Live Content
Playback− 24/7 Content Access
• Metrics− Comprehensive behavioral data
providing true marketing intelligence
• Supports foreign language characters− User interface available in major
regional local languages
The most competitive and compelling virtual tradeshow platform and the onlyfully Telepresence enabled
Only Telepresence-enabled platform on the Market
Specialty Exhibit Halls"Carbon Efficient Management Software" Hall
Hosted by Connection Research
“ICT Green” HallHosted by the Telecommunications Industry Association
ISC Impact PavilionHosted by the International Sponsor Council
Smart Grid PavilionHosted by Telco 2.0
Contact us
Summits Web site: www.SustainabilityVirtualSummits.com Contact InformationEmail: [email protected]: +1(970) 879-8140 Fax: +1(781) 394-7982Mail: G2Events, Inc.
PO Box 773813Steamboat Springs, CO 80477-3813 USA