SustainabiliteaLogistics the key to freshness
Anil Cooke
Siyaka Research 1
The Value Chain
Speed and flexibilityThe Producer
Multi product cluster capacity developmentDual capacity Low Country factories,
State of the art technology
Siyaka Research 2
The Value Chain
Trader/ Marketers
Value addition as a USPHigh investment in technology
Most competitive – depth of know how
Siyaka Research 3
The Value Chain
Sri Lanka Competiveness
40% Value addedState of the art pre auction logistics
High concentration of tea bagging capacityAdvanced design printing packaging
Siyaka Research 4
The Value Chain
Broker – barnacle on the back side ofcommerce
Contribution of critical link ignoredCapturing and transferring intrinsicvalue of tea quickly and effectively
Taken for granted
Siyaka Research 5
Who makes the world oftea go round?
3.5 Billion world production33% of all tea produced
11 Auction centers1 Billion + Kilograms
1.5 Billion world tea exports65% of exported volume
Siyaka Research 6
Once upon a timeOnce upon a timethere was a littlethere was a little
2oz sample2oz samplethat just arrivedthat just arrivedand just arrivedand just arrived
and...and...Siyaka Research 7
Comparing auction centers
Speed of cataloguing / Speed of sale after cataloguing
Colombo has the quickest speed of cataloguing – 05 to 07
Mombasa auction takes up to 20 days and morefor other origin teas, Kenyans – 10 - 14 days
Average time taken in Calcutta is 14 days
Siyaka Research 8
Comparing auction centers
Colombo 9 to 10,000 lots a week,300 + Million Kg a year
Shortest tea to cash cycleMombasa 2 to 3000 lots300 + Million Kg a year
Longer lead time and tea to cashKolkata 130 + Million Kg a year
Siyaka Research 9
Comparing auction centers
Colombo therefore has the highest efficiencyrating of any of the major centres
Siyaka Research 10
Logistics adding value
WarehousingPreserving quality
ProtectionAccuracy
SpeedEffective
Siyaka Research 11
Some thoughts for the Future
Mechanisation of samplingIncreasing Logistics centres
Blending Vacuum packing
Electronic imaging - MPEG, AVI
Siyaka Research 12
Sustainabilitea
Logistics the key to freshnessAnil Cooke
Siyaka Research 13
Thank You
Siyaka Research 14