Download ppt - Surviving in a New World: Social Media and Web Communications

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11

Surviving in a New World: Surviving in a New World: Social Media and Web CommunicationsSocial Media and Web Communications

© 2008 Robert E. Johnson, Ph.D.© 2008 Robert E. Johnson, Ph.D.

ACT State Organization, OhioACT State Organization, Ohio

2009 Annual Conference2009 Annual ConferenceJanuary 27-28, 2009January 27-28, 2009

Columbus, OhioColumbus, Ohio


There’s a revolution underway….There’s a revolution underway….

In the way we connect, get information, In the way we connect, get information, and entertain ourselves…and entertain ourselves…


Why is this man smiling?Why is this man smiling?


How will newspapers survive?How will newspapers survive?


Is the Kindle the future of reading?Is the Kindle the future of reading?


Why did Wikipedia trump Britannica?Why did Wikipedia trump Britannica?Traffic rank of 8………… Traffic rank of 2,593Traffic rank of 8………… Traffic rank of 2,593


Starting in 2008…Starting in 2008…


Will YouTube replace Google for search?Will YouTube replace Google for search?


Where are people going today for Where are people going today for information and personal connections?information and personal connections?

Online…Online…

Especially people under 50 years…Especially people under 50 years…


Popular social networks…Popular social networks…

In November 2008…In November 2008…– Facebook… 14 million+Facebook… 14 million+– MySpace… 14 million+MySpace… 14 million+– LinkedIn… 4 million+LinkedIn… 4 million+– Twitter… 2 million+Twitter… 2 million+

Two trends…Two trends…– Facebook passed MySpace for the first timeFacebook passed MySpace for the first time– Twitter is fastest growingTwitter is fastest growing


Best place for demographic data…Best place for demographic data…

Pew Internet & American Life Project…Pew Internet & American Life Project…

““Adults & Social Network Websites”…Adults & Social Network Websites”…

January 14, 2009January 14, 2009


Relevant data from 2008… Internet usersRelevant data from 2008… Internet users

Social network profiles by age…Social network profiles by age…– 75% of people age 18-2475% of people age 18-24– 57% of people age 25-3457% of people age 25-34– 30% of people age 35-4430% of people age 35-44– 19% of people age 45-5419% of people age 45-54– 10% of people age 55-6410% of people age 55-64– 9% of people over age 659% of people over age 65

Expect participation to continue to grow…Expect participation to continue to grow…


Relevant data from 2008… ethnicityRelevant data from 2008… ethnicity

Social network profiles by ethnicitySocial network profiles by ethnicity– Hispanic… 48%Hispanic… 48%– African-American… 43%African-American… 43%– White… 31%White… 31%


Relevant data from 2008… educationRelevant data from 2008… education

Social network profiles by education…Social network profiles by education…– Less than high school... 43%Less than high school... 43%– High school graduate… 31%High school graduate… 31%– Some college… 41%Some college… 41%– College graduate... 33%College graduate... 33%


Why are people on social networks?Why are people on social networks?

For most, to maintain connections with For most, to maintain connections with people they already knowpeople they already knowFor most, contact for personal reasonsFor most, contact for personal reasonsFor professional use, people will maintain For professional use, people will maintain more than one profile…more than one profile…– 51% of social network users have more than 51% of social network users have more than

one profileone profile– 83% of these have profiles on more than one 83% of these have profiles on more than one

sitesite


For marketers, can we advertise?For marketers, can we advertise?

With caution, likely yes…With caution, likely yes…– Many people don’t want any advertisingMany people don’t want any advertising

Some Facebook efforts have failed because of Some Facebook efforts have failed because of privacy concernsprivacy concerns

– Successful advertising will be “real” and will Successful advertising will be “real” and will focus on selected segmentsfocus on selected segments

A new form of direct marketing?A new form of direct marketing?

– But organizations can use social net works to But organizations can use social net works to connect with people who identify with them… connect with people who identify with them…

Brand awarenessBrand awareness


Social networking examples…Social networking examples…


WPI… for new admitsWPI… for new admitshttp://admissions.wpi.edu/Congrats/connect.htmlhttp://admissions.wpi.edu/Congrats/connect.html


OSU… for alumniOSU… for alumnihttp://tinyurl.com/6e8oz5http://tinyurl.com/6e8oz5


Create your own site with ning…Create your own site with ning…http://edmondscc.ning.com/http://edmondscc.ning.com/


Tell everyone you’re doing it!Tell everyone you’re doing it!http://tinyurl.com/5htsslhttp://tinyurl.com/5htssl


If you create social networking sites…If you create social networking sites…

Don’t disable anything that let’s people Don’t disable anything that let’s people who use the site add content to it…who use the site add content to it…

Don’t preach… have a conversationDon’t preach… have a conversation


In the future…In the future…

Follow the revolution…Follow the revolution…

Or lead it yourselfOr lead it yourself


Marketingprofs.comMarketingprofs.com


Clickz.comClickz.com


Diosacommunications.comDiosacommunications.com


Shameless self-promotion…Shameless self-promotion…http://www.bobjohnsonblog.com/http://www.bobjohnsonblog.com/

http://twitter.com/HighEdMarketinghttp://twitter.com/HighEdMarketing


Thank You!Thank You!

Bob Johnson, Ph.D.Bob Johnson, Ph.D.President and Senior ConsultantPresident and Senior Consultant

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC226 Chauncey Court226 Chauncey CourtMarshall, MI 49068Marshall, MI 49068

248.766.6425 248.766.6425 [email protected]@bobjohnsonconsulting.com

Customer Carewords Research for Online Marketing Success: Customer Carewords Research for Online Marketing Success:

http://www.bobjohnsonconsulting.com/customercarewords.htmlhttp://www.bobjohnsonconsulting.com/customercarewords.html