Survey of Viewers Hope Channel in Brazil AUGUST 2014
CONDUCTED BY THE CENTER FOR CREATIVE MINISTRY
FOR THE GENERAL CONFERENCE OFFICE OF ARCHIVES, STATISTICS & RESEARCH
Source of Data AnonlinesurveyofviewersoftheHopeChannelwasconductedinPortugueseduringthespringof2014.AnEmailwassenttoamailinglistofindividualswhohaveregisteredwiththeHopeChannelthroughitsWebsites.Therewereatotalof14,625responsesandthisreportisbasedonthatdataset.Thestandardallowanceforsamplingerrorforasurveyofthissizeislessthantwopercentagepoints,plusorminus.
Experience with the Hope Channel
Regularviewers46%
Viewcertainprograms39%
Occasionalviewers7%
Notviewers8%
Awareness of Hope Channel Availability
5%
9%
32%
35%
75%
86%
ROKU(IPTV)
VideoonDemand
Tabletcomputerapp
Smartphoneapp
VideoontheInternet
Satellitetelevision
Usually Watch Hope Channel On …
5%
2%
3%
5%
8%
11%
28%
35%
48%
Other
VideoonDemand
Tabletcomputerapp
Smartphoneapp
Satellitedish
Cabletelevision
SteamingontheWeb
LocalTVstaWon
SubscripWonsatelliteTV
Day Part When Usually Watch
17%15%
25%23%
18% 18%
41%
23%
48%
57%
40%
33%
15% 15% 15%12%
0%
10%
20%
30%
40%
50%
60%
Monday-Thursday Friday Saturday Sunday
Morning A[ernoon Evening Latenight
Type of Programming Usually Watched
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Children'sprogramsFaith&freedomPersonalfinancesAdvenWstnewsMissionreports
DevoWonalHealthMusicJesus
FamilylifeHopeS.S.EndWmes
Bible&archaeologyDoctrine
Evangelism
Likely Notsure Unlikely
Non Viewers: Why They Do Not Watch the Hope Channel
12%
1%
1%
2%
3%
6%
11%
13%
14%
Otherreasons
Designedforchurchmembers,doesnotmeetmyneeds
DoesprovidethekindofnewsIneed
Itravelalot&donothaveaccess
Preferreadinginsteadoftelevision
Notavailableonmydevice
Iamtoobusy
Irarelywatchtelevision
ProgramsarenotattherightWme
Ever Viewed Other Hope Channel Language Services
6%
1%
1%
2%
3%
4%
Otherlanguages
HopeChannelInternaWonal
HopeChurchChannel
SpanishNo/CenAmerica
SpanishSouthAmerica
EnglishNo/CenAmerica
RecommendaWons to Increase/Decrease types of Programming
0% 10% 20% 30% 40% 50% 60% 70%
PersonalfinancesAdvenWstnewsMissionreportsFaith&freedom
DevoWonalChildren'sprograms
MusicHealth
HopeS.S.Familylife
Bible&archaeologyEndWmes
JesusDoctrine
Evangelism
Increase Staythesame Decrease
Relevance of Hope Channel Programming
Notrelevant3%
Somewhatrelevant6%
Veryrelevant57%
Noresponse34%
Quality of Hope Channel Programming UnsaFsfied
2% Notsure2%
SaFsfied23%
VerysaFsfied41%
Noresponse32%
SuggesWons to Improve the Hope Channel in Brazil
7%
10%
13%
14%
15%
16%
16%
19%
19%
24%
25%
31%
35%
40%
Increasethequality
Increaseaccess
Morediversifiedprogramming
Offeraprogramlibrary
Moreacademicprograms
Moremissionreports
Moregeneralnews
Focusoncontemporaryissues
Exercise&fitnessprograms
ChrisWanentertainment,comedy
Morechildren'sprograms
Addlivechurchservices
MoreevangelisWcprogramming
MoreonpracWcalChrisWanliving
How much posiWve impact has the Hope Channel had on your life?
Veryhigh27%
High28%
Some11%LiLle
2%
Noresponse32%
What areas of your life have been impacted by the Hope Channel?
23%
24%
25%
26%
36%
38%
39%
46%
54%
60%
ConnectedtoAdvenWstChurch
Begerhealth
Informedaboutchurchnews
Begerabletowitness
PreparedforChrist'sreturn
Improvedfamilylife
Richerprayerlife
RelaWonshipwithJesus
Strongerspirituallife
MoreBibleknowledge
Number of Hours Viewing Hope Channel in the Last Month
Lessthan3hours15%
3to5hours16%
6to9hours11%
10to15hours9%
Morethan15hours18%
Noresponse31%
Hope Channel Helps the AdvenWst Church Accomplish its Mission
Don'tagree4%
Agree22%
Stronglyagree43%
Didnotrespond31%
Who would you recommend the Hope Channel to?
7%
45%
45%
46%
54%
55%
Otherpeople
RelaWvesinyourreligion
Friendsinyourreligion
Youngadults(ingeneral)
RelaWvesnotinyourreligion
Friendsnotinyourreligion
Programming Likely to be Recommended to Acquaintances of Another Faith
0% 10% 20% 30% 40% 50% 60% 70%
AdvenWstsnews
Missionreports
Children'sprograms
Faith&freedom
Personalfinances
DevoWonal
Music
HopeS.S.
Health
Familylife
Jesus
Bible&archaeology
EndWmes
Doctrine
Evangelism
Programming Likely to be Recommended to Acquaintances of Same Faith
0% 10% 20% 30% 40% 50% 60% 70%
AdvenWstnewsChildren'sprograms
PersonalfinancesFaith&freedom
MusicMissionreports
DevoWonalJesus
HopeS.S.Familylife
HealthBible&archaeology
EndWmesDoctrine
Evangelism
Likely Notsure Unlikely
How easy is it for people to watch the Hope Channel in Brazil?
Difficult14%
Average22%
Reasonablyeasy14%
Veryeasy17%
Noresponse33%
AdvenWst Television Channels Watched Regularly
OnlyHopeChannel12%
3ABN&HopeChannel29%
Others1%
None20%
Didnotrespond38%
Have Ever Contacted the Hope Channel in Brazil
13%
41%
24%
12%
8% 7%
3%
No Askedformaterials EnrolledinBiblelessons
Prayerrequest BiblequesWon DonaWon Otherrequests
How o^en do you make a donaWon to support the Hope Channel?
Never80%
OneFme6%
Onceayear2%
MoreoVen12%
Demographics: Age and Gender Seniors2%
Middle-aged50to6819%
Adults35to4937%
Youngadultsunder3542% Women
52%
Men48%
Demographics: EducaWon & Language Graduatedegree9%
Collegedegree21%
Technicalschool6%Secondary
diploma32%
Less32%
1%
3%
96%
2%
98%
Otherplaces
NorthAmerica
LaWnAmerica
Otherlanguages
Portuguese
AndResidence
Demographics: Family & Children
Married64%
Nevermarried26%
Othersingles10%
Nochildren39%
Under515%
Age5-914%
Age10-1414%
Age15-1911%
Over197%
Demographics: Ethnicity & Religion
Caucasian64%
Black15%
Other21%
AdvenFsts35%
None32%
Protestant16%
Catholic4% Others
13%