Supported by
Dr Philip Ely PhD FHEA FRSA
Supported by
Build Your Social StartupWorkshop 3 of 4
This week
• Value Proposition Development
• Ad-Lib Value Proposition• Key Activities > Blueprint
Modelling• Marketing
Social Enterprise Mission
The (Revised) Social Enterprise Mission
Blueprint Modelling
• Exercise• Artwork; You; Your Customers
Key Resources
• Relationship Modelling
Ignore the ‘7Ps’
• Product, Place, Price, Promotion, People, Process, Physical Environment…
• You’re building your marketing plan already !
Marketing
• Plan for your channels…
NEXT WEEKIncome, Costs, Pricing
Beginning next week
• Review of Your Social Enterprise Blueprint
• Review Relationship & Blueprint Modelling
• Review Marketing Tasks