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Page 1: Supply &  Demand

3 - 1

DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Supply & Demand

The Product Market

Page 2: Supply &  Demand

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

LAW OF DEMAND

• As Price Falls… …Quantity Demanded

Rises• As Price Rises… …Quantity Demanded

Falls

An inverse relationship exists between price and quantity demanded

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

LAW OF DEMAND• Demand Curve

• Market Demand• Individual Demand

• Horizontal Summation

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

• Diminishing Marginal Utility

DOWNWARD SLOPE

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

• Diminishing Marginal Utility

DOWNWARD SLOPE

• Income Effect

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

• Diminishing Marginal Utility

DOWNWARD SLOPE

• Income Effect • Substitution Effect

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

GRAPHING DEMANDP

Qo

$5

4

3

2

1

P QD$5

4321

1020355580

Price of Corn

Quantity of Corn

CORN Plot the Points

10 20 30 40 50 60 70 80

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

55

P

Qo

$5

4

3

2

1

P QD$5

4321

1020355580

Price of Corn

Quantity of Corn

CORN Plot the Points

10 20 30 40 50 60 70 80

GRAPHING DEMAND

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

35

P

Qo

$5

4

3

2

1

P QD$5

4321

1020355580

Price of Corn

Quantity of Corn

CORN Plot the Points

10 20 30 40 50 60 70 80

GRAPHING DEMAND

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

P

Qo

$5

4

3

2

1

P QD$5

4321

1020355580

Price of Corn

Quantity of Corn

CORN Plot the Points

10 20 30 40 50 60 70 80

GRAPHING DEMAND

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

P

Qo

$5

4

3

2

1

P QD$5

4321

1020355580

Price of Corn

Quantity of Corn

CORN Plot the Points

10 20 30 40 50 60 70 80

GRAPHING DEMAND

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

P

Qo

$5

4

3

2

1

P QD$5

4321

1020355580

D

Price of Corn

Quantity of Corn

CORN Connect the Points

10 20 30 40 50 60 70 80

GRAPHING DEMAND

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

P

Qo

$5

4

3

2

1

P QD$5

4321

1020355580

D

Price of Corn

Quantity of Corn

CORN

10 20 30 40 50 60 70 80

What ifDemand

Increases?

GRAPHING DEMAND

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

P

Qo

$5

4

3

2

1

P QD$5

4321

D1

Price of Corn

Quantity of Corn

CORN

10 20 30 40 50 60 70 80

D2Increase

inDemand

Increasein QuantityDemanded10

20355580

30406080 +

GRAPHING DEMAND

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

P

Qo

$5

4

3

2

1

P QD$5

4321

1020355580

D

Price of Corn

Quantity of Corn

CORN

10 20 30 40 50 60 70 80

What ifDemand

Decreases?

GRAPHING DEMAND

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

P

Qo

$5

4

3

2

1

P QD$5

4321

1020355580

D1

Price of Corn

Quantity of Corn

CORN

10 20 30 40 50 60 70 80

-- 10204060

D3

Decreasein

Demand

Decreasein QuantityDemanded

GRAPHING DEMAND

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

DETERMINANTS OF DEMAND

• Tastes (Preferences)• Prices of Related Goods

– Substitutes & Complements– Unrelated Goods

• Income– Normal (Superior) & Inferior

Goods• Number of Buyers• Expectations

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

DETERMINANTS OF DEMAND

• Tastes (Preferences)• Prices of Related Goods

– Substitutes & Complements– Unrelated Goods

• Income– Normal (Superior) & Inferior

Goods• Number of Buyers• Expectations

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Practice Problems

• Activity 1-4 Parts A & B• Activity 1-5

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

LAW OF SUPPLY

• As Price Rises… …Quantity Supplied Rises• As Price Falls… …Quantity Supplied Falls

A direct relationship exists between price and quantity supplied

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

5

P

Qo

$5

4

3

2

1

10 20 30 40 50 60 70 80

$54321

60503520 5

P QS

Price of Corn

Quantity of Corn

CORN

Plot the PointsGRAPHING SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

P

Qo

$5

4

3

2

1

10 20 30 40 50 60 70 80

$54321

60503520 5

P QS

Price of Corn

Quantity of Corn

CORN

Plot the PointsGRAPHING SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

35

P

Qo

$5

4

3

2

1

10 20 30 40 50 60 70 80

$54321

60503520 5

P QS

Price of Corn

Quantity of Corn

CORN

Plot the PointsGRAPHING SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

P

Qo

$5

4

3

2

1

10 20 30 40 50 60 70 80

$54321

60503520 5

P QS

Price of Corn

Quantity of Corn

CORN

Plot the PointsGRAPHING SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

P

Qo

$5

4

3

2

1

10 20 30 40 50 60 70 80

$54321

60503520 5

P QS

Price of Corn

Quantity of Corn

CORN

Plot the PointsGRAPHING SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

SP

Qo

$5

4

3

2

1

10 20 30 40 50 60 70 80

$54321

60503520 5

P QS

Price of Corn

Quantity of Corn

CORN

Connect the Points

GRAPHING SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

SP

Qo

$5

4

3

2

1

10 20 30 40 50 60 70 80

$54321

60503520 5

P QS

Price of Corn

Quantity of Corn

CORN

What ifSupply

Increases?

GRAPHING SUPPLY

Page 29: Supply &  Demand

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

S1P

Qo

$5

4

3

2

1

10 20 30 40 50 60 70 80

Price of Corn

Quantity of Corn

$54321

60503520 5

P QS

CORN

8070604530

S2Increasein

Supply

Increasein QuantitySupplied

GRAPHING SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

SP

Qo

$5

4

3

2

1

10 20 30 40 50 60 70 80

$54321

60503520 5

P QS

Price of Corn

Quantity of Corn

CORN

What ifSupply

Decreases?

GRAPHING SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

S1P

Qo

$5

4

3

2

1

10 20 30 40 50 60 70 80

$54321

60503520 5

P QS

Price of Corn

Quantity of Corn

CORN

S3

453020 0 --

Decreasein

Supply

Decreasein QuantitySupplied

GRAPHING SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

DETERMINANTS OF SUPPLY

• Resource Prices• Prices of Other Goods• Technology• Taxes & Subsidies• Expectations• Number of Sellers

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

DETERMINANTS OF SUPPLY

• Resource Prices• Prices of Other Goods• Technology• Taxes & Subsidies• Expectations• Number of Sellers

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Practice Problems

• Activity 1-6 Parts A & B• Activity 1-7

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

DETERMINANTS OF SUPPLY

• Resource Prices• Technology• Taxes & Subsidies• Prices of Other Goods• Price Expectations• Number of Sellers

Combiningwith

Demand

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

7

SP

Qo

$5

4

3

2

1

2 4 6 8 10 12 14 16

P QD$5

4321

2,0004,0007,000

11,00016,000

$54321

12,00010,000

7,0004,0001,000

D

P QS

Price of Corn

Quantity of Corn

CORNMARKET

CORNMARKET

Market Clearing Equilibrium

MARKET DEMAND & SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

7

SP

Qo

$5

4

3

2

1

2 4 6 8 10 12 14 16

P QD$5

4321

2,0004,0007,000

11,00016,000

$54321

12,00010,000

7,0004,0001,000

D

P QS

Price of Corn

Quantity of Corn

CORNMARKET

CORNMARKETSurplus

At a $4 price

more is being

supplied than

demanded

MARKET DEMAND & SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

117

SP

Qo

$5

4

3

2

1

2 4 6 8 10 12 14 16

P QD$5

4321

2,0004,0007,000

11,00016,000

$54321

12,00010,000

7,0004,0001,000

D

P QS

Price of Corn

Quantity of Corn

CORNMARKET

CORNMARKET

At a $2 price

more is being

demanded than

supplied

Shortage

MARKET DEMAND & SUPPLY

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

117

SP

Qo

$5

4

3

2

1

2 4 6 8 10 12 14 16

P QD$5

4321

2,0004,0007,000

11,00016,000

$54321

12,00010,000

7,0004,0001,000

D

P QS

Price of Corn

Quantity of Corn

CORNMARKET

CORNMARKET

Shortage

MARKET DEMAND & SUPPLY Surplus

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

MARKET EQUILIBRIUM • Equilibrium Price & Quantity• Rationing Function of Prices• Changes in Demand• Changes in Quantity

Demanded• Changes in Supply• Changes in Quantity Supplied

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Single Shifts• Supply Increases• Supply Decreases• Demand Increases• Demand Decreases

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Double Shifts• Supply Increases &

Demand Decreases• Supply Decreases &

Demand Increases• Supply Increases &

Demand Increases• Supply Decreases &

Demand Decreases

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Double Shifts• Supply increase;

Demand decrease• Supply decrease;

Demand increase• Supply increase;

Demand increase• Supply decrease;

Demand decrease

Price Quantity

?

?

?

?

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Consumers, Producers, and the Efficiency

of Markets

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Welfare Economics• Welfare economics is the study

of how the allocation of resources affects economic well-being.

• Market equilibrium maximizes the total welfare of buyers and sellers.

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

CONSUMER SURPLUS

• Consumer surplus is the buyer’s willingness to pay for a good minus the amount the buyer actually pays for it.

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

How the Price Affects Consumer Surplus

Consumersurplus

Quantity

(a) Consumer Surplus at Price P

Price

0

Demand

P1

Q1

B

A

C

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

How the Price Affects Consumer Surplus

Initialconsumer

surplus

Quantity

(b) Consumer Surplus at Price P

Price

0

Demand

A

BC

D EF

P1

Q1

P2

Q2

Consumer surplusto new consumers

Additional consumersurplus to initial consumers

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

PRODUCER SURPLUS

• Producer surplus is the amount a seller is paid for a good minus the seller’s cost.

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

How the Price Affects Producer Surplus

Producersurplus

Quantity

(a) Producer Surplus at Price P

Price

0

Supply

B

A

C

Q1

P1

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

How the Price Affects Producer Surplus

Quantity

(b) Producer Surplus at Price P

Price

0

P1B

C

Supply

A

Initialproducersurplus

Q1

P2

Q2

Producer surplusto new producers

Additional producersurplus to initialproducers

D EF

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

MARKET EFFICIENCY Consumer Surplus + Producer Surplus

=Total Surplus

Efficiency • Free markets maximize efficiency

(total surplus) at equilibrium

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Consumer and Producer Surplus in the Market Equilibrium

Producersurplus

Consumersurplus

Price

0 Quantity

Equilibriumprice

Equilibriumquantity

Supply

Demand

A

C

B

D

E

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Free Response Prompts• “Show” means to use a diagram to illustrate

your answer. Correct labeling is necessary to receive full credit.

• “Explain” means to take the reader through all of the steps or linkages in the line of economic reasoning. Graphs and symbols are acceptable as part of the explanation.

• “Identify” means to provide a specific answer or a label on a graph, without any explanation or elaboration.

• “Calculate” means to use mathematical operations to determine a specific numerical response, along with providing your work.

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DemandChanges in DemandSupply Changes in SupplyEquilibriumSurpluses & ShortagesWelfare Economics

Free Response Strategies• Circle the verbs• Label everything• Messy work loses points• Don’t say too much• Don’t contradict yourself


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