Supply Chain Innovation at Geddy’s
Geddy`s Make ice-cream with right ingredients in the artisan way.
-Found 2010 Bangalore-Retail Franchise-Provide high quality ice-cream
Outline
Ice Cream Industry in Indian
• Seasonal Demand• High Growth • Frozen Desert
Geddy’s Ice Cream
• Authentic ice-cream made with right ingredients in the artisan way
• Regional Player• Manufacturer and Distributor• Current Objective
Five Forces Analysis
• Threat of Substitute• Threat of New Entry• Power of Supplier• Power of Buyer• Rivalry
SWOT AnalysisStrengthHigh QualityWell-trained EmployeeProduct DifferentiationWell-established Distribution
OpportunitiesPotential Market GrowthBackward IntegrationMarketing Campaign
WeaknessPremium PricingCost InefficiencySupplier Quality Issue
ThreatsNew EntrySubstitutesStrong Local Competition
Strategy to increase Sales
• Marketing technics to increase sales on peak-season
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Reasons for Target High Margin not increase profits
• ABC Analysis– Our most profitable products come from the low
margin products
We have continuous “Stock out ” when using Target Level for Top Margin policy
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Avg. Week profit vs. De-sea-sonalized avg. Week profit
Average Week profitDe-seasonalized av-erage Week profit