Presented By:
-Vaibhav Jain(33)
-Pujan Vora(09)
Guided By: -Mrs. Mansi
gaur
ITC was incorporated in the year August 24, 1910 under the name of “Imperial Tobacco Company
of India.
Company Solely focused on the growth and strengthening its cigarettes and leaf tobacco business.
ITC’s headquartered in Kolkata, West Bengal.
ITC revenue according to 2015-2016 is about US $ 8.00 Billion.
ITC is the first corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 for the contribution in the building economic, social and natural capital for the nation. ITC creating world class brand that put India first.
ITC is a Conglomerate Indian company having five Segments :--
• FMCG (Fast Moving Consumer Goods).• Hotels• Paperboards & Packaging• Agriculture business• Information Technology
Introduction to ITC Industry
Hotel
Cigarettes
Incense Sticks
Personal Care
Safety Matche
sAgricultural Industry
Information Technology
Paperboards
Packaged
Foods
Stationery
Branded Apparel
PRODUCT PROFILE
Cigarettes & Cigars: Insignia, India Kings, Lucky Strike,
Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal.
Foods: Aashirvaad, Sun feast, Bingo!, Yippee!, Kitchens of India, B Natural, mint-o, Candyman and GumOn. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
Personal Care: 'Essenza Di Wills', 'Fiama', 'Vivel', "Engage" and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally.
FMCG Product of ITC
Education and Stationery: Classmate,
Paperkraft
Lifestyle Retailing: Wills Lifestyle & John Players.
Safety Matches: Aim & i Kno.
Agarbattis: Mangaldeep
FMCG Product of ITC
Distribution Network of ITC
All ITC products were bar coded at the retail level. ITC also bar
code their products at the warehouse itself. This is expected to help ITC keep track of product manufacturing time, thereby enabling implementation of first-manufactured-first-out (FMFO) strategy, which means items manufactured first are shipped out of the factory and the warehouse earlier than products manufactured later. This has been facilitated by the implementation of identification technologies and controlled batch management processes.
The automated IT systems will not only keep track of date-of manufactuing, but also details like weightage and the factory location that manufactured respective products.
Inventory Strategy
• Consists of diverse categories with different priorities• More than 1000+ Stock keeping unit • Buying Value $68 MM• Warehousing space of more than 3.5m SFT
around55+Locations • Products manufactured at 45+ plants• More than 650 trucks moved every day • Direct distribution from factories to Distributors • Indirect movement through Regional Distribution Center• Combination of Rail/Road/Sea movement within the
country depending on the product type
Transportation
Sales and sales growth are high. Reserve and surplus are high. Distribution channel is effective which is
based on technology(delivery van, computer, warehouse, sales force).
Huge investment in advertisement Huge investment in plant & machinery,
computers, servers and other IT equipments.
How ITC Take cost Advantage
1. ITC has a strong and experienced management2. Strong brand presence, excellent products advertising3. Diversified product and services portfolio which
includes FMCG, Hotel chains, paper & packaging and agri-business
4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers
5. ITC limited employees over 25,000 people6. Excellent research and development facilities
ITC Different from competitor
THANK YOU