Simple independent
superannuation information
Launched in January 2009 by Trish Power, author of Superannuation for Dummies and other finance books, SuperGuide makes superannuation much easier to understand.
SuperGuide is the leading independent superannuation website for consumers.
Source: Google Analytics, Feb 2012
Trish has answered hundreds of questions from readers, and publishes a free monthly newsletter emailed to thousands of subscribers.
No other website is focused purely on superannuation information
Normally it is very difficult to get people to think about their financial future...
...but when someone visits
SuperGuide, they are already in that
frame of mind.
Be in the right place at the right time
Monthly visits 139,918Monthly unique visits 103,484Monthly page views 320,029Average time on site 2:29Newsletter subscribers 10,000
Source: Google Analytics, Oct 2012
GenderGenderGenderWebsite visitors Email subscribers
Male 59% 69%
Female 41% 31%
SuperGuide readers are more likely to be older and well-educated
LocationLocationLocationWebsite visitors Email subscribers
Australia 94% 92%
AgeAgeAgeWebsite visitors
Email subscribers
40 and under 20% 5%
41-50 14% 8%
51-60 33% 34%
Over 60 32% 53%
EducationEducationWebsite visitors
Technical College - Certificate / Diploma / Advanced Diploma 14%
University or other Tertiary - Undergraduate Degree 27%
University or other Tertiary - Postgraduate Degree 27%
Sources: Effective Measure, SuperGuide internal surveys, Doubleclick Ad Planner, May 2012
Many are retired, and a large proportion are high-earners
Work statusWork statusWork status
Website visitors
Email subscribers
Self-employed 22% 16%
Full-time employee 38% 33%
Part-time employee 11% 11%
Unemployed 5% 2%
Home duties 2% 2%
Retired 22% 36%
Household incomeHousehold incomeHousehold income
Website visitors
Email subscribers
Below $50,000 18% 14%
$50,000 - $99,999 27% 33%
$100,000 - $199,999 30% 31%
Over $200,000 12% 11%
Prefer not to say 13% 11%
Purchase Decision: Finance & PropertyPurchase Decision: Finance & PropertyWebsite visitors
Main decision maker 48%
Joint decision maker 47%
Someone else 5%
Audience interests
3.6 times more likely than the national average to be interested in Finance.
Sources: Effective Measure, SuperGuide internal surveys, Doubleclick Ad Planner, May 2012
SuperGuide readers work in a wide range of industries
Employment industriesEmployment industriesEmployment industriesWebsite visitors Email subscribers
Agriculture, Forestry & Fishing 7% 2%
Mining 6% 4%
Manufacturing 6% 5%
Retail Trade 6% 3%
Information, Media & Telecommunications 4% 5%
Financial & Insurance Services 16% 19%
Professional, Scientific & Technical Services 13% 18%
Administrative & Support Services 7% 3%
Public Administration & Safety 4% 9%
Education & Training 5% 9%
Health Care & Social Assistance 8% 9%
Sources: Effective Measure, SuperGuide internal surveys, Doubleclick Ad Planner, May 2012
SuperGuide readers are attractive audiences for super funds, SMSF services and financial advisers
Have a Self-managed super fund (SMSF)Have a Self-managed super fund (SMSF)Have a Self-managed super fund (SMSF)
Website visitors Email subscribers
Yes 29% 48%
No 71% 52%
Current superannuation balancesCurrent superannuation balancesCurrent superannuation balances
Website visitors
Email subscribers
Less than $50,000 16% 5%
$50,001 - $100,000 9% 7%
$100,001 - $250,000 16% 14%
$250,001 - $500,000 29% 21%
$500,001 - $1,000,000 22% 27%
Over $1,000,000 6% 22%
Considering changing super funds in the next 12 months
Considering changing super funds in the next 12 months
Considering changing super funds in the next 12 months
Website visitors Email subscribers
Yes 9% 10%
Maybe 18% 12%
No 73% 78%
Sources: Effective Measure, SuperGuide internal surveys, Doubleclick Ad Planner, May 2012
Leaderboard $25 CPM
$45 CPMHalf Page
Targeting options:Category targeting (25% premium) and State targeting (10% premium)
- M Rec also available ($35 CPM)
Mini Rectangle $15 CPMTargeting options: Category targeting (25% premium) and
State targeting (10% premium)
$750per month
2 x M Recs9,750 subscribers
Newsletter
Skin- Home page or site-wide- Daily or Weekly- Price on application
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