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Supercharge Your Wordpress Site with Inbound Marketing: A Complete Guide

Presented by: Gabe Wahhab

President –Master Inbound, Savvy PandaCo-Founder - jInbound



Make It Rain !!!


Inbound Marketing


Nice to Meet You








Yellow Pages

Inbound Marketing

DirectMail

Static Website

SEO


Interruption


Tools

Publication Ad

Trade Show Booth

Direct Mailer

TV Ad


= Leads

NO MORE CRAP!


Internet



The Balance of Power Shifted

Mere Mortal



More Sales


More Leads


More Traffic


61% Less Cost Per Lead


61% Shorter Sales Cycle



What is Inbound Marketing?


VS



Our First 12 Months


Site Visits

1000% Increase in 12 Months


Average Monthly Leads

1100% Increase in 12 Months


It Rained!!!


But Gabe….


If You Ranked #1 Tomorrow What Would

Happen?


Traffic Goes Up, But….


97% Wasted


Traffic Goes Up, But….





How It Works

Mini Example:

Pongo wants to learn more about Inbound Marketing


Pongo Searches


Finds Blog


Digs Deeper


Landing Page


The Next Day


A New eBook


A Few Days Later


Take a Closer Look


What is Involved


Step 1: Understanding the Sales Process


Knowing Your Buyer


Step 2: Create Content


Blogging


Premium Content


TOFU Premium Content Example

Hosting Company: A Wordpress Developers Guide to Web Hosting


MOFU Premium Content Example

Hosting Company: The Essential Guide to choosing a Wordpress Web Host


BOFU Premium Content Example

Hosting Company: Personalized Hosting Consultation


Step 3: Get Found


Search Engine Optimization


Social Media


Email Marketing


Blogging


Step 4: Convert


Call’s to Action

TOFU

MOFU

BOFU


Landing Pages




Lead Nurturing


Sample Campaign



In God We Trust.All Others Bring Data.

~Deming

Step 5: Test, Measure, Adjust


A/B Testing – CTA’s


A/B Testing – CTA’s


A/B Testing - Lead Nurturing


A/B Testing – Landing Pages


Landing Page Conversion

Check our blog for more tips on building high converting landing pages!


Metrics Don’t Mean Squat if Someone Doesn’t Act on

Them


What tools can I use with Wordpress to implement Inbound Marketing?






Additional ResourcesTwitter Links: Posting related articles

• Twitter.com/SavvyPanda

Our Daily Blog: Daily Inbound Marketing Blog

• SavvyPanda.com/Blog.html• Increasing landing page conversion• How to Create Effective CTA’s• Creative Ideas for Blogging for SEO• Etc…


Questions


[email protected]@gswahhab

Thank You