Sunshine Coast Business Expo 2011
Building the business of tomorrow - starts today.
So clearly I have all of the answers...
I always get asked one BIG question.
The success (or lack of success) of any business is directly related to its ability to evolve.
Sometimes this evolution is not good.
The “I am too busy to deal with you” business1
The “no, no, no” business2
The “that’s our policy” business3
The “we hate our business so we hate you” business4
The “we’ll get right back to you” business5
The “we just don’t care” business6
The “how can we make this transaction really, really complicated?” business7
The “fall apart at the seams when a customer walks in the
door” business8
Of course none of these apply to our businesses...
Customers are evolving as well. They have a whole new set of
expectations.
Consumers are less TRUSTING.
They are much HARDER to reach
They are easily BORED.
They are time DEPRIVED
They are OVERWHELMED.
They have POWER and they are not afraid to use it.
TOUGH STUFF The INTEGRITY of your business is
being questioned.
Word of MOUTH, and word of MOUSE, in all
forms, is BIG.
Social networks, in all shapes and sizes are
GROWING.
It’s not all about costit’s about VALUE.
They like “NEW” and expect and
embrace it.
The INTEGRITY of your business is now
being questioned.
If you get it RIGHT, they will spend more
with you than ever before.
ON THE UPSIDE
What happens in here determines how much we have in here...
The 10 most important strategies for any business to embrace today to ensure their
success tomorrow.10
1. Treat people as INDIVIDUALS, communicate to suit them, not you.
2. Get noticed, become relevant and stay relevant
by being BOLD.
3. We need to think long and hard about our “MOMENTS OF TRUTH”
4.Creativity has become a prized commodity. EMBRACE it.
We are pretty certain no tortoises got hurt in the making of this photo........but if they did, it was nothing serious.
6. We need to embrace TECHNOLOGY but not become enslaved by it.
7. We have to “GET OUT” a whole lot more. BUSINESS has to be chased.
8. We have to become EXCEPTIONAL corporate
citizens.
9. When you lay down with dogs you get up with FLEAS. Make sure you hang out with the RIGHT DOGS.
10. Keep eye on the FUTURE and one eye on TODAY, but most importantly keep both eyes OPEN.
BONUS TIPS(always exceed your customers expectations by adding value,
this is more important than ever before)
Get excited about your BUSINESS. Passion creates ENERGY. Energy creates SUCCESS.
Never stop having fun in your business.NEVER stop having FUN in your BUSINESS.
They all sound pretty simple. What’s the BIG deal?
Most businesses struggle to evolve, insteadpreferring an alternative course of action.
Refu
sed t
o
evolv
e
This is not that tough...but it does take commitment....Every single day.
BIG PAY OFF
The success (or lack of success) of any business is directly related to its ability to evolve.
The actions you take today will build your business of tomorrow
THANK YOU